140 | What Is Corporate Branding? (Top Brand Examples)

140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what corporate branding is and how it differs from product branding or service branding.

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

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037 | How To Price Branding

037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉...

25 Nov 20209min

036 | 12 Identities Of Brand Archetypes

036 | 12 Identities Of Brand Archetypes

Grab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung...

20 Nov 202018min

035 | Using Archetypes For Branding

035 | Using Archetypes For Branding

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.  👉 Learn more: ⁠https://brandmasterac...

18 Nov 20206min

034 | Introduction To Brand Archetypes

034 | Introduction To Brand Archetypes

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.  👉 Learn more: ⁠https:/...

13 Nov 20205min

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mas...

10 Nov 202050min

032 | How To Run A Brand Discovery Session

032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for ...

6 Nov 20206min

031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much the...

4 Nov 20208min

030 | How Much To Charge For Brand Strategy

030 | How Much To Charge For Brand Strategy

When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work.  In this video, I’ll save you months of trial an...

30 Okt 20208min

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