140 | What Is Corporate Branding? (Top Brand Examples)

140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what corporate branding is and how it differs from product branding or service branding.

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

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271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what br...

14 Juli 202313min

268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale

268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale

Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ ...

21 Juni 202356min

267 | How To Master Brand Reputation Management (Top Strategies)

267 | How To Master Brand Reputation Management (Top Strategies)

Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podca...

16 Juni 202320min

266 | Experience Disputation: Seeing The How (With Allen Adamson)

266 | Experience Disputation: Seeing The How (With Allen Adamson)

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.  👉 Learn more: https://brandmasteracademy.com...

8 Juni 202345min

265 | 9 Types Of Logos For Brand Design & Strategy

265 | 9 Types Of Logos For Brand Design & Strategy

Discover 9 logo types and logo design styles you can use for branding your business and building your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn ab...

1 Juni 202319min

264 | How To Create Distinctive Brand Assets (Top Branding Examples)

264 | How To Create Distinctive Brand Assets (Top Branding Examples)

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what br...

25 Maj 202313min

263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)

263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)

Learn how to increase brand recall and recognition to stay top of mind in the buying decision. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand recal...

18 Maj 202315min

262 | How To Create Value For Clients (6 Strategies)

262 | How To Create Value For Clients (6 Strategies)

Learn how to create value and enhance value perception for your customers with six unique strategies.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what ...

11 Maj 202310min

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