149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it all sorted - from explaining brand collateral to showing how it influences the customer experience. You're in for a treat! 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  You might ask, "What is brand collateral?" Well, think of it as your brand's representation, a beacon guiding your customer journey. We delve into its importance, underlining the pivotal role it plays in building trust and making your brand distinct in a crowded marketplace. Customer experience? Yes, we cover that too. We navigate through the intriguing interplay between traditional brand collateral and its digital counterpart, revealing why different collateral types are needed for various stages of your marketing funnel. From the first stage of awareness, where the main objective is to get your brand recognized, to the consideration stage, where potential customers are weighing their options, marketing collateral plays a crucial role. We move to the decision stage, where the right collateral can be the deciding factor for a potential customer, and finally, to the loyalty stage, where brand collateral helps in retaining and nurturing your customers. We wrap things up by sharing some final thoughts on brand collateral, helping you get a holistic understanding of the topic. Our video on "12 Marketing Collateral Types For Each Stage Of The Funnel" is a valuable resource for all marketing enthusiasts seeking insights on how to leverage marketing collateral effectively. Remember, using the right marketing collateral can make the difference between your brand being a mere name or a beloved experience! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Nov 202312min

Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/ Employer branding isn't just a buzzword in the HR world. It's the magic potion that magnetizes top talent to your doorstep, encourages them to stay, and nudges them towards their full potential. Now, why is Employer Branding so darn important, you ask? Well, it's not only about attracting the crème de la crème, but it's also about making them stick around. Less revolving door, more cozy living room. We'll discuss how Employer Branding acts as a catalyst for employee engagement, and it does not stop there. A stellar Employer Brand can amplify your company's reputation like a shout from the rooftops, making you a superstar in your industry. Productivity - we all want more of it, right? Well, a strong Employer Brand can rev up the engines and boost productivity levels. And who doesn't love lower recruitment costs? Employer Branding can help you pinch those pennies where it counts. The cherry on top? Employer Branding can build brand loyalty and make you stand out from the crowd. It's like your unique secret sauce in a world full of plain burgers. And last but not least, let's not forget how Employer Branding supports your overall business objectives. It's the hidden link in your strategy, supporting everything from your bottom line to your business's expansion. We'll also walk you through the hall of fame of Employer Branding. Google, Nike, Apple, Salesforce, and Airbnb – they're all there. Learn from the masters and see how they have unlocked the secret vault of Employer Branding success. So come along on this ride. Let's discover together the importance of Employer Branding, the benefits it offers, and how top companies use it to their advantage. Conclusion? Well, you'll have to watch the video to find out. I promise, it will be worth your time. Let's make your company the next big thing in Employer Branding. Buckle up and press play! For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Nov 20239min

Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for overcoming imposter syndrome, realizing self-worth, and harnessing the power of strategic personal branding. Join Stephen Houraghan and Phyllis Williams Strawder for an inspiring discussion that will transform your perception of brand strategy and personal branding. This episode not only unveils Phyllis' extraordinary path but also delves into the significance of authenticity, strategic thinking, and making a meaningful impact in the branding realm. In this episode, you'll learn about: The transition from a thriving barbecue business to brand strategy consultancy. The influence of authenticity and personal brand on your career trajectory. Effective strategies to overcome imposter syndrome and recognize your intrinsic value. The critical role of strategic branding in elevating both businesses and personal brands. Special recognition goes to our listener, Patrick Beattie, for his uplifting feedback and for acknowledging the podcast’s impact on entrepreneurial development. For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com. Stay tuned for upcoming episodes packed with practical, actionable advice on branding. Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Nov 202330min

Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Are you struggling to create brand recognition for your business? Look no further! In this video, we’ll dive into 17 powerful brand collateral examples that can help boost your brand’s recognition. So, what exactly is brand collateral? Simply put, it's the collection of materials that represent your brand, from traditional print pieces like business cards and letterheads to digital marketing materials like social media graphics and landing pages. In this video, we’ll explore the definition of brand collateral and compare traditional versus digital collateral. We’ll also take a look at various examples of print brand collateral, such as catalogs, signage, and trade show materials. And of course, we can’t forget about digital marketing collateral, including social media graphics, email templates, virtual business cards, infographics, and e-books and whitepapers. We’ll also highlight the top 5 stand-out brand collateral examples, from Apple’s product packaging to Mailchimp's mascot Freddie. Plus, we’ll discuss what makes effective brand collateral, including consistency, clarity, relevance, adaptability, and innovation. Whether you’re just starting out or looking to revamp your brand's image, this video has everything you need to know about creating powerful brand collateral. So, grab a pen and paper and get ready to take some notes! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

20 Okt 202312min

Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business. 🚀 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Dive into the world of brand loyalty, where loyal customers become the backbone of your business. We'll discuss the importance of customer loyalty and how it ties to your overall marketing strategy. Understand what it takes to build brand loyalty, and how it impacts customer retention, satisfaction, and repeat purchases. Learn about loyalty programs, social media, and email marketing techniques that can help attract new customers, while retaining existing ones. Discover how to leverage customer experience, user experience, and brand awareness to foster a loyal customer base. We'll delve into factors that affect brand loyalty, such as brand promise, consistency, customer service, emotional connection, reputation, and trust. Uncover the role of brand ambassadors, rewards programs, and incentives in creating brand-loyal customers. Get inspired by examples of brand loyalty from giants like Apple, Amazon, Nike, Starbucks, Coca-Cola, and Tesla. See how they've successfully created strong brand loyalty within their target audience and learn from their success stories. We'll also share nine essential principles to grow brand loyalty, with a focus on metrics, customer relationships, marketing campaigns, target market, and e-commerce strategies. Unlock the power of word-of-mouth marketing, referrals, and advocacy to strengthen your brand's personality, brand strategy, and brand name. So, what are you waiting for? Learn why brand loyalty is important and how to harness its power for your business. Watch our video now and unlock the secrets to building a brand with a loyal following! 🔐 For more brand strategy resources and downloads visit https://brandmasteracademy.com/

6 Okt 202316min

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure. Next you’ll learn the difference between brand hierarchy vs brand architecture and how umbrella branding provides structure. Next, we’ll explore 5 brand hierarchy examples and types including Monolithic brands, endorsed brands, branded house, house of brands and hybrid brands. Then we’ll explore the different levels of brand hierarchy including the corporate brand, also known as a master brand, family brands, individual brands and product brands. You’ll then learn about the advantages of brand hierarchy before you discover how to manage brand hierarchy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

22 Sep 202314min

If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Let's face it, the world of SEO is ever-changing, and staying ahead of the curve is crucial for your brand presence. In this video, we're diving into the core principles behind a science-driven SEO approach. Believe it or not, there are "secrets" within Google's algorithm that can be leveraged to your advantage. Just imagine what AI SEO will look like in the next 2-3 years. We'll explore that and share our opinions on AI-generated content, comparing tools like GPT and Surfer. Check this out: we'll also reveal some advanced on-page SEO techniques that many brands overlook. Look at it this way, link building has evolved, and we're here to tell you what strategies are working well today. The bottom line is, whether it's keyword research, content creation, or a 12-month strategy for a brand new website, we've got you covered. Honestly speaking, this video is packed with insights and tips to help you elevate your brand presence through AI SEO. So, what I'm getting at is, don't miss out on this opportunity to learn from the experts. Click play, and let's get started! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

23 Aug 202347min

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture. Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too. Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands. Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands. Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

23 Aug 202317min