149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Let's face it, brand love isn't just a buzzword. It's a real thing that affects how we feel about the products we use every day. In this video, we'll explore how brands can tap into our emotions and create lasting connections. Just imagine understanding the science behind why you feel a certain way about your favorite brand. Believe it or not, it's not just about the logo or the catchy slogan. It's about how brands can create a sense of ownership even before you buy the product, and how they can keep that passion alive long after the purchase. The funny thing is, it's not all positive. Brands can also foster negative emotions, and we'll delve into how they can avoid that pitfall. Honestly speaking, this video will give you a whole new perspective on the products you use and love. So, what I'm getting at is, if you're curious about how brands can leverage emotions, cultural influences, and even biological factors to create a loyal customer base, this video is a must-watch. From understanding object-emotion to boosting customer loyalty, we've got it all covered. In a nutshell, "Brand Love" is more than just a feeling; it's a strategy that can shape long-term experiences and loyalty. Now, this is interesting, isn't it? Click play, and let's dive into the world of brand love together! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

9 Aug 202350min

Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover why brand trust is so important to building long lasting relationships with your customers. Next, we’ll dive into specific strategies and tactics you can use to build brand trust, brand loyalty and brand advocacy all at once. You’ll learn about benchmarking and monitoring trust, the value of consistency in becoming a trustworthy brand, how brand authenticity makes emotional connections with your customers and how transparency, valuable content and social proof builds consumer trust in your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

3 Aug 202312min

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand salience is and why salient brands are so effective.  Then, you discover why brand salience is so important in the buying decision and how to measure how salient your brand is in the market. Next, you’ll discover what drives brand salience including how the quality and quality of memory structures along with physical and mental availability shape consumers’ decisions. Then you’ll discover 5 plucky ways to build brand salience from emotional storytelling to increasing availability. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

14 Juli 202313min

Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Explore the "Simplicity" philosophy, understand how digital technology demands simplicity, and check out brands that nailed simplicity. You'll learn to avoid common mistakes in simplification, measure your success using the right metrics, and get a taste of the psychology behind simplicity in decision-making. Entrepreneurs, pay attention! David's got some solid advice on embracing simplicity in a competitive market. Plus, you'll learn how to kickstart your simplicity-focused brand strategy. Expect a rich blend of insights on approvals, partnerships, interfaces, and the use of new tech. Learn about complex structures and the global branding scene influenced by regions like New Zealand and the UK. Long story short, this is more than a chat, it's a roadmap to branding success through simplicity. So let's get started and unlock the power of Simplicity! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Juni 202356min

Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand reputation management is and why it’s so important to brand management. Next we’ll explore brand reputation management steps and principles including customer experience and negative feedback techniques. Then you’ll learn how to define and implement a brand reputation management strategy and tools to use to boost brand reputation ranking. Finally, we’ll explore a brand reputation management example with a legendary crisis management response. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

16 Juni 202320min

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/   In this episode of the Brand Master Podcast, we will take you on a journey to understand what this concept truly means and how it's transforming the way we interact with the world around us.  You might be asking, "What is Experience Disruption?" Don't worry, we've got your back! Stick with us, and you'll leave with a clear understanding of what's disrupting your everyday experiences.  Next up, we untangle another compelling topic, "What is Experience Differentiation?" This conversation illuminates how businesses are reinventing the wheel to stand out from the crowd.  You won't want to miss this part! Want to learn how to identify opportunities in your everyday routines? Who wouldn't! we'll be exploring this avenue, helping you recognize those hidden gems that could disrupt your daily life in the most intriguing ways. Wondering about the role of technology in all of this? Of course, you are! we explore "The Role of Technology in Shaping Consumer Experiences."  Here, we discuss how tech is not just shaping but disrupting the consumer experience landscape. This part is an eye-opener! Finally, we dig deep into "Strategies for Focusing on Consumer Experience."  Find out how businesses are placing consumer experience at the heart of their strategies and what this means for you! This is more than just a walkthrough of Experience Disruption; it's your ticket to understanding the dynamics of today's fast-paced, tech-driven world.  So, are you ready to disrupt your experience? Hit that play button, and let's dive in!  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

8 Juni 202345min

Discover 9 logo types and logo design styles you can use for branding your business and building your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn about the importance of logo design and choosing the right kind of logo design style for your brand. Next, we’ll explore each of the different types of logo design styles available for brand strategy and brand strategists including brand marks, pictorial, abstract, wordmarks, mascots, combinations, emblems, dynamic marks, letter marks, and monograms. Then, you’ll learn about 8 principles of effective logo design to incorporate into your brand designs. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

1 Juni 202319min

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what brand assets are and the role they play in brand awareness, recognition, recall, and salience. Then you’ll learn about the different types of brand assets including logos, taglines, jingles, slogans, and packaging. Next, you’ll discover the different types of brand assets and how to use them to increase memorability. Finally, we’ll explore some of the best brand asset examples including the Netflix jingle, the Coke Contour Bottle, The Lush typography, and the Nike Swoosh. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

25 Maj 202313min