149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding, and consumer behavior. Next, we’ll break down each color, their psychological meanings, the attributes and personalities they communicate, and how they’re used in the world of branding and marketing.  For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through color Then, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

16 Mars 202328min

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode, I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best-selling selling author of two great books Sticky Branding and Brand New Name. Jeremy isn’t a typical strategist and fell into branding as a necessity after watching his family business nearly hit rock bottom. He realized that they weren’t failing because of their salespeople or marketing processes but because of their brand. He embarked on a decade-long study of how companies grow recognizable and memorable brands profiling and interviewing hundreds of companies across dozens of industries. Jeremy only speaks about branding and marketing ideas that have been tested and applied in the real world, throwing out any ideas that failed to move the needle. I really enjoyed my chat with Jeremy… Apart from the fact that he’s an authoritative speaker who knows his sh*t.. We dug into his unique perspective and processes including His brand strategy client coaching philosophy, The 3M’s messaging strategy, and his reverse, sales, marketing, and brand approach So if you want to learn from a top strategist and author, who made his way by following what worked and throwing out the rest… Then stick around for this episode For more brand strategy resources and downloads visit https://brandmasteracademy.com/

9 Mars 202343min

Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is and how to grow it with brand awareness techniques.  First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.  Then we’ll dive into 14 effective strategies you can use to grow your brand awareness and ultimately make your brand more visible.  You also understand the difference between brand recognition vs brand recall and brand awareness vs brand salience.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

3 Mars 202315min

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz, 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode of the Brand Master Podcast, we dive into direct response marketing master and author over Overdeliver, Brian Kurtz. First, we tackle the difference between branding vs marketing and how their symbiotic nature causes conflict among branding and marketing professionals.  Next, we explore the difference between direct response copywriting and brand messaging and how brands can write copy that’s both persuasive and relationship-building.  Then we explore the influence of personality on marketing and copywriting as a means to influence people to buy before discussing the importance of understanding the audience to gauge the balance of your brand communication. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

22 Feb 202358min

Discover the best and worst brand extension and line extension examples to guide your strategy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand extension strategy is (often referred to as a line extension strategy). Then, we’ll explore the advantages and disadvantages of using this brand strategy approach. Next, we’ll dive into the best and worst examples of brand extension including Samsung, Nike, Colgate, and Microsoft You understand how to extend your product lines successfully (and how to avoid the fails) For more brand strategy resources and downloads visit https://brandmasteracademy.com/

16 Feb 202314min

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand. These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas, and ultimately creating a differentiation strategy with a competitive edge over the competition.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

9 Feb 202315min

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand. These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas, and ultimately creating a differentiation strategy with a competitive edge over the competition.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

2 Feb 202312min

Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.   👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a key differentiator is with a definition and why it’s so important in positioning your brand.  Next, you’ll learn how differentiation applies to different business levels and discover the difference between product differentiation vs brand differentiation.   Then, you’ll learn the key characteristics of an effective differentiation strategy before discovering Marty Neumeier’s differentiation strategy template, the online statement.   Then we’ll dive into 26 key differentiator examples to inspire the development of your brand's positioning strategy.   You’ll also discover key differentiators examples for brands such as Tesla, Dollar Shave Club, Birchbox, Amazon, Apple, H&M, Zara, Chipotle and Chubbies Shorts  Finally, you’ll learn how to combine differentiation strategy ideas for the best results before learning to evaluate your key differentiator concept. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

26 Jan 202320min