246 | Discover A Competitive Position With A Positioning Matrix

246 | Discover A Competitive Position With A Positioning Matrix

Discover how to find a competitive position using market mapping and a positioning matrix.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few.

Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.

Next, you’ll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few.

Finally, we’ll break down why you should use a perceptual map and how to do it effectively.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Avsnitt(309)

021 | Freelance To Profitable Branding Business

021 | Freelance To Profitable Branding Business

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Well,...

30 Sep 202015min

020 | Melinda Livsey: Marketing And Selling Brand Strategy Services

020 | Melinda Livsey: Marketing And Selling Brand Strategy Services

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this chat on the...

23 Sep 202049min

019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]

019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.  👉 Learn more: ⁠https://b...

18 Sep 202011min

018 | The Deliverables Of Brand Strategy [The Definitive Guide]

018 | The Deliverables Of Brand Strategy [The Definitive Guide]

In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/...

16 Sep 202020min

017 | How To Sell Brand Strategy in 6 Steps

017 | How To Sell Brand Strategy in 6 Steps

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.  👉 Learn more: ⁠https://brandmasteracademy.com/br...

11 Sep 20208min

016 | Marketing vs Branding [The Strategic Difference]

016 | Marketing vs Branding [The Strategic Difference]

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

9 Sep 20207min

015 | Mr. Matt Davies: How To Become A Brand Strategy Consultant

015 | Mr. Matt Davies: How To Become A Brand Strategy Consultant

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.    👉 Learn more: ⁠https://brandmasteracademy.c...

3 Sep 202049min

014 | How To Develop A Brand Personality [6-Step Framework]

014 | How To Develop A Brand Personality [6-Step Framework]

Want to know how to develop a brand personality with a proven 6-Step framework?  In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to ...

2 Sep 20207min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden