276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.

Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.

Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.

Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands.

Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

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261 | Transitioning Brands for Web3 with Ariadna Navaro

261 | Transitioning Brands for Web3 with Ariadna Navaro

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐 👉 Learn more: ⁠https://brandmasteracademy.com/b...

26 Apr 202346min

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  We’ll begin by answering the question ...

20 Apr 20238min

259 | Strategy In Experiential Design (W/ Paula Murray)

259 | Strategy In Experiential Design (W/ Paula Murray)

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in S...

12 Apr 202337min

258 | What Is Brand Perception? (How To Measure & Grow It)

258 | What Is Brand Perception? (How To Measure & Grow It)

Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll ans...

10 Apr 202312min

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m...

29 Mars 202343min

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your bud...

23 Mars 202314min

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down...

16 Mars 202328min

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode,...

9 Mars 202343min

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