270 | What Is A Brand Community? (And 10 Reasons To Build One)

270 | What Is A Brand Community? (And 10 Reasons To Build One)

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans.

First, you’ll discover what a brand community is and why well-managed and nurtured brand communities become powerful client generation and brand awareness tools.

Next, you’ll learn about all of the benefits of building brand communities for both the brand and the engaged target audiences that populate them, including how they’re a platform for market research and customer connections.

Then we’ll look at an excellent example of brand communities with Lego and how they use theirs to make connections and spread the word.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/


Avsnitt(309)

037 | How To Price Branding

037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉...

25 Nov 20209min

036 | 12 Identities Of Brand Archetypes

036 | 12 Identities Of Brand Archetypes

Grab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung...

20 Nov 202018min

035 | Using Archetypes For Branding

035 | Using Archetypes For Branding

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.  👉 Learn more: ⁠https://brandmasterac...

18 Nov 20206min

034 | Introduction To Brand Archetypes

034 | Introduction To Brand Archetypes

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.  👉 Learn more: ⁠https:/...

13 Nov 20205min

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mas...

10 Nov 202050min

032 | How To Run A Brand Discovery Session

032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for ...

6 Nov 20206min

031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much the...

4 Nov 20208min

030 | How Much To Charge For Brand Strategy

030 | How Much To Charge For Brand Strategy

When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work.  In this video, I’ll save you months of trial an...

30 Okt 20208min

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