273 | What Brand Trust Is And How It Builds Consumer Confidence

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creative director.  He then shares how he moved away from brand and branding execution services to charging exclusively for his thinking through his consultancy agency.  Later on in the episode, we dive into how Matt runs his high-level brand strategy workshops with c suite and leadership teams around the globe from big established brands to plucky startups. If you have an interest in brand strategy, brand consulting, running or selling a creative agency or running discovery sessions and brand strategy workshops then this episode is not to be missed.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

3 Sep 202049min

Want to know how to develop a brand personality with a proven 6-Step framework?  In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them.  Then, you’ll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characteristics.  Finally, you’ll bring your archetype to life before infusing your brand messaging with believable and relatable personality.  In the end, you’ll have the processes to develop a brand personality for your brand, using a scientific personality framework as the basis. Want to dive deeper?  Check out the full article below. http://brandmasteracademy.com/how-to-develop-brand-personality/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

2 Sep 20207min

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In fact, you’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to connect with their audience on a human level. With that, here’s what you’re going to learn. First, we’ll dissect the main goal brand personality aims to achieve and how the importance of this goal has multiplied due to consumer demands.  Then, I’ll dive into the science behind why personality is so effective and the science behind why our brains put so much emphasis on it.  Finally, I’ll discuss how the brand archetype framework is the most effective tool to developing a brand personality and how they can help to shape the perceptions of your audience.  In the end, you’ll be left in no doubt about the importance of brand personality and what tools to use to develop yours.  Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/how-to-develop-brand-personality/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

28 Aug 20208min

So what is a brand messaging strategy anyway, and how do you go about nailing one?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I’m going to show you 6 principles to follow when developing your brand messaging strategy.  In fact, I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.  With that, here’s what you’re going to learn First, I’ll break down the importance of your brand messaging strategy in comparison to your visual brand.  Then, We’ll jump into the 6 principals you need to follow to develop an effective messaging strategy.  You’ll find out about the brand messaging myth, what a brand messaging framework is, hierarchy in messaging, the role of brand voice and brand personality, what your message sells and the tool you need to develop. Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/importance-of-brand-messaging/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

26 Aug 202012min

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, we’re going to take a look at some for the most well positioned brands defined their positions.  When it comes time to position your brand, there are many brand positioning approaches you might leverage.  The positioning of your brand requires an intimate understanding of the market landscape.  If you want to dive deeper, check out the full article below: https://brandmasteracademy.com/brand-positioning-approaches/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

21 Aug 202014min

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’re going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years.  You’ll learn why entrepreneurs and business owners are going in search of brand strategy services and how graphic designers and copywriters are stepping up to meet demand.  Then you’ll discover why brand strategy is mission control for branding and why it's important to get some branding experience under your belt.  Next, you’ll learn the importance of understanding marketing and leveling up your communications skills and why visualisation of the brand identity is important.  Finally, you’ll learn the importance of psychology and neuroscience when developing a strategic brand and why having a brand strategy development process is critical.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

19 Aug 202011min

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution. Then, step by step we’ll run through each and every one of the most common brand strategy mistakes including Revenue Tunnel Vision Meaningless Strategy Statements Undefined Target Audiences Weak positions and differentiation strategies Inconsistency and Inauthenticity Disconnected Copy Misaligned Identity And Many Many more Being aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

14 Aug 202014min

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?  In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.  First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value.  Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.  Then you’ll learn about the different session styles based on the business your helping.  Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients.  By the end of this episode, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

12 Aug 20208min