273 | What Brand Trust Is And How It Builds Consumer Confidence

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of “Me too” competitors. By the end of this episode, you’ll have an 8-step process you can use to find a profitable niche to position your branding business so you can stand apart from the rest as a branding specialist.  First, you’ll learn to shift your mindset to allow you to be more relevant and resonate more with your specific audience.  You’ll discover how passions, strengths and goals must all align in the sweet spot for you to create the branding business you envision.  Finally, you’ll identify your audience; confirm your niche market viability and position yourself effectively.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

7 Aug 202010min

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop.  In this episode, you’re going to learn the core skills and traits that you need to either have or develop if you want to become a successful brand strategist. You’ll learn about the core skills you need to build clients relationships and establish yourself in the market as an expert including, verbal communication, empathy, humility and authority.  Then you’ll learn the skills you need to build your brand strategy business including Copywriting, Marketing, Sales and People Skills.  By the end of this episode, you’ll have a clear understanding of some of the core skills and traits you need to become a successful brand strategist. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

5 Aug 202012min

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders.  We’ll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early ’70s.  We’ll then dive into the simple approach to the brand experience that grew a loyal following and how any brand with any budget can adopt the same approach.  Next, we’ll discover how Southwest’s target market differed from their competitors and how the human messaging and marketing strategy provided a much-needed breath of fresh air in their industry and beyond.  Finally, we’ll uncover Shoutwest’s secret sauce that has been a cornerstone to their strategy and how modern brands are taking the lead from this iconic brand pioneer.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

31 Juli 20209min

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands. In fact, this framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.  Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.  By the end of this episode, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

29 Juli 202017min

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this. Then, one by one, we’ll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to overcome it You’ll discover that most brand strategists working for the biggest brands in the world don’t come from a traditional brand strategist education and found their way over time. Next you’ll learn to realise that your client are the beneficiaries of your skills and they don’t see an imposter. Then we’ll uncover tell-tale signs that you are growing and how to realise the value you are offering your clients. Finally you’ll learn how to focus on the visualisation of the person you are becoming and find the confidence that you are on a process of growth. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

24 Juli 202010min

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them. If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundamental pillars that all successful strategic brands have in place. Whether you’re a brand builder building your own brand from scratch, or a creative building brands for your clients then this episode will give you the key elements you need to focus your efforts on. You’ll learn how the internal brand is a fundamental driver that dictates the behaviour of the external brand and why 95%+ of brand-builder overlook its importance. I’ll discuss how traditional customer avatars, demographics and psychographics fail to give you what you need to get into your customer's head with emotional connection. You’ll learn how competitive research is useless unless you understand the market from your customer's shoes based on who is already helping them. We’ll look at the cornerstone of all effective brands, positioning and how a unique differentiator is easier to develop than you think. We’ll look at some great examples of differentiation strategy including Avis and The Dollar Shave Club. We’ll explore how brands have become human entities and why a human brand persona has never been more important. You’ll learn why traditional techniques to develop a core message don’t offer a brand any communication guidance and what to do instead. We’ll look at the fascinating world of storytelling and why most brands are getting it wrong. Finally, we’ll look at the brand identity system as a strategic tool that goes way beyond the logo. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Juli 202020min

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes. I explain a little of who I am, what my background is and the value you'll get from the Brand Master Podcast Then, I jump into the format of the podcast and the content we'll be covering including: Brand Strategy Positioning Brand Personality Archetypes The Human Brand Persona Personality & Voice Messaging & Communication Storytelling Frameworks Strategy Workshops Psychology Human Behaviors Emotional Branding Why we do what we do Human Decision Making Neuroscience & Neuromarketing Marketing & Sales Funnels Email Marketing & Automation Lead Generation Discovery Sessions For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

10 Juli 202010min