Beth Hutchens: Foundrae Founder and Creative Director

Brett Heyman is the founder of Edie Parker, the vintage-inspired acrylic handbag and accessories brand seen on virtually every red carpet ever. But just last year, Brett pivoted the brand in an unexpected way: into a cannabis accessories and private label flower company named Flower by Edie Parker. Find out how working in PR for brands like Gucci and Dolce and Gabbana led her to create an iconic brand of her own.

25 Maj 202048min

From signing on as Victoria’s Secret’s first Australian Angel to walking the Balenciaga runway while five months pregnant, Miranda Kerr cemented her status as an international supermodel years ago. On this episode of Second Life, hear how she used her experience in a surprising way: to found certified-organic skincare and beauty brand Kora Organics.

18 Maj 202037min

Alison Cayne is the founder of Haven’s Kitchen, a brand on a mission to make home cooking more enjoyable via a NY-based cooking school, café, event space, and line of all-natural refrigerated sauces available across the U.S. at grocers like Whole Foods. But before she set out to change the way people feel about cooking, she was busy raising five children. In this week’s episode, hear Cayne’s personal journey to finding professional alignment.

11 Maj 202052min

Shelley Gibbs Sanders worked in the jewelry industry for over 15 years designing for brands like House of Harlow 1960, A.L.C., and Rachel Zoe before she set out to create The Last Line, a direct-to-consumer brand that turned the traditional fine-jewelry model on its head. Find out how she finally took the leap to found her own game-changing brand on this week’s episode of Second Life.

4 Maj 202046min

Prolific makeup artist Gucci Westman has one of the most influential careers in the beauty world. She’s responsible for the makeup on countless magazine covers (Vogue, Harper’s Bazaar) and in ad campaign and runway looks for the likes of Dior, Proenza Schouler, and Oscar de la Renta, and has a celebrity client list that spans the past two decades. Now, she’s the founder and creative director of Westman Atelier, a line of clean, high-performance, and luxurious beauty products. Hear how she made the leap, plus incredible behind-the-scenes stories from her famed career, on this episode of Second Life.

27 Apr 202048min

Joy Cho is the founder of Oh Joy!, a design studio, lifestyle brand, and creative hub where she brings her signature aesthetic to the masses. Oh Joy! has licensed product lines in home décor, kids apparel, pet products, and so much more at retailers including Target, Anthropologie, Calpak, and Petco. As if that weren’t enough, Joy has also authored three books for adults, and most recently, a three-part book series for children. On this episode of Second Life, hear how Joy leveraged her education in graphic design and killer marketing skills to accomplish it all.

20 Apr 202054min

Multicultural beauty brand Carol’s Daughter has retained a cult-like following since the ’90s, with brand evangelists including Halle Berry, Jada Pinkett Smith, and yes, Oprah. But when founder Lisa Price started dabbling in aromatherapy oils out of her Brooklyn apartment, her days looked quite different. She worked as a production coordinator on television programs like The Cosby Show, and it wasn’t until Price’s mother, Carol, pushed her to sell her products at a local flea market that her hobby became something much more. Tune in to hear what Price finds particularly valuable about her early career in television production and how she built her company from the ground up.

13 Apr 202052min

Catherine McCord, founder of healthy-eating destination Weelicious.com, author of three cookbooks, and co-founder of the family-friendly food-delivery service One Potato, has built a healthy-living empire. Not exactly the career path you might expect from a former Calvin Klein and Victoria's Secret runway model. Find out how McCord made the pivot and the best skills she’s using from her modeling days on this episode of Second Life.

6 Apr 202050min