Episode 167 - Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

Podcast 59 sees Sarah Moore and Mike Levy talk about how the Field Trip bikes performed, our winners and losers, some surprises, and where we think some value bikes are still coming up short.

29 Apr 20211h 19min

In this episode, we debunk some of the most common myths, including the idea that you need to learn how to ride on a hardtail (you don't), that "no brakes and pull up" is helpful advice (it isn't), an...

22 Apr 202157min

For this week's podcast, we decided to take a look at the trends in mountain biking over the years and decide which ones might be ripe for a comeback.

16 Apr 20211h 29min

For this week's episode, we decided to take a look back at the most important inventions in mountain bike history. Our special guest this week is Richard Cunningham, who's been involved in the sport s...

8 Apr 20211h 15min

Everyone has different motivations for getting out on a ride. Some riders use spreadsheets and cycling computers to chase goals, whether that's a certain number of vertical feet each ride, or a larger...

2 Apr 202150min

Mountain bike marketing is a balancing act, and companies are constantly trying to find the recipe that will attract the attention of savvy riders in a positive way. Those efforts don't always turn ou...

25 Mars 20211h 9min

Traditionally, downhill riders have been told that the uphill rider has the right of way. After all, the descender has gravity on their side, and it can be tricky to regain that uphill momentum if you...

18 Mars 202148min

Last week's episode saw us spend far too much time talking about spy shots, embargoes, and how we handle all that stuff, but it's time to shift gears. I don’t know about you guys, but being serious is...

11 Mars 202147min