Let’s Discuss The 22 Immutable Laws of BRANDING (Ries & Ries 1998) - Idea Diary Ep.213

In Episode 213 of Idea Diary - Today, I ramble about Al Ries and Laura Ries' book, “The 22 Immutable Laws of Branding

How to Build a Product Or Service Into a World-Class Brand”

1. The Law of Expansion

2. The Law of Contraction

3. The Law of Publicity

4. The Law of Advertising

5. The Law of the Word

6. The Law of Credentials

7. The Law of Quality

8. The Law of the Category

9. The Law of the Name

10. The Law of Extensions

11. The Law of Fellowship

12. The Law of the Generic

13. The Law of the Company

14. The Law of Subbrands

15. The Law of Siblings

16. The Law of Shape

17. The Law of Color

18. The Law of Borders

19. The Law of Consistency

20. The Law of Change

21. The Law of Mortality

22. The Law of Singularity

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#BusinessLifestyle #ClassicBranding #Immutable

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

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Website: https://www.valerieaiello.com

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