Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Welcome to another episode of the The Disruptors Podcast. In this Caffeine Cast Rob dives into the step-by-step process you can follow, when deciding on a Mentor, Coach or Mastermind group, whether it’s for yourself, your business or both. Understand the need to be clear on what want, what your goals are and what you want to achieve, both in business and in your personal life, because only then, can a Mentor, Coach or Mastermind group help you reach them. Don’t learn from the mistakes that you make, learn from the mistakes of other people and succeed. KEY TAKEAWAYS You need know what you want and have a vision. Decide what you want to focus on and find someone who has done that strategy and succeeded at it. When your not clear on what you want you’ll only see noise and distractions. How to choose a Mentor, Coach or Mastermind. Mentor - Someone who has been there and done it. There further down the road than you and they’ve been successful. Coach - Someone who knows how to follow a system and get the best out of you, by holding you accountable and by setting goals and targets. Mastermind - A collective group of mentors and peers educating one another and improving each others businesses and personal development. Masterminds are a vicarious and voyeuristic experience from everyone round the table. Society says to you, it’s better to learn from your mistakes. It’s conventional common sense, but bad advice.  The better advice is to learn from the mistakes of those who have made them before you. BEST MOMENTS “You need to decide on your vision, your strategy and pursue it.” “With Mentors, Coaches and Masterminds you get what you pay for.” “You can’t get a champagne mentor with lemonade money.” “If someone's made £100 million they're not going to coach you, because they’re busy making £100 million.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Juni 201813min

Welcome to The Disruptors podcast. In this episode Rob explains in detail all aspects of managing finance; these can be applied to both your personal and professional life.  Rob takes you through his nine ways to manage money that will leave you more enlightened and confident.  It will help you prepare, progress, and achieve your ambitions. KEY TAKEAWAYS (0.57) One of the first rules of managing cash Rob impresses on us is to look after our Capital. He discusses how we all get lumps of money i.e. sell something, salaries, and dividends, then spend it. He says money attracts money and if you erode capital then you have nothing left to draw income from. He explores all the different situations that can arise if we do not either understand or appreciate how important it is to preserve capital at all costs. (03.32) Rob moves onto his second rule of managing cash which is, Capital produces income. He reasons with us if we use capital to invest in assets that produce income, instead of using it on depreciating liabilities, or where we would get a negative return because of inflation, then the assets would allow us to use the income to buy depreciating liabilities. Rob gives us a good example of a standard Mercedes costing £300 per month on a 2/3 year lease and reminds us it might be £35,000 which would depreciate to £20,000 in around 3 years. However if we bought an HMO by using the same capital and raising the money for the rest, it would bring in £500 per month income. Then, instead of using your capital for the £300 per month you would be left with the difference between the income and your asset. (06.03) The third rule Rob passes onto to us is that we cannot be unrealistic about the returns on managing cash. Rob tells us we can get good return on investment, and we can get infinite return on investment. If we put money into property which increases in value then we extracted all our cash back that is an infinite return on investment. When it comes to actual capital we deploy lumps of money, people expect 20% 30% 100% a day, a month, it’s unrealistic and naive. We should expect 5% that is pretty normal too. Rob goes on to explain this in more detail regarding I.S.A.’s, leverage, and the rate of return. (07.18) Rule number 4 is to understand what burn rate is. Most people have no idea of what cash burn rate is. Rob describes to us it is the amount of time your capital erodes, and in business it is usually measured in months. How many months burn rate is how much capital we have, if we made no sales. It’s important to know what would be the total overheads and fixed variables, he asks us how many months worth of capital we would have if we made no sales. Rob gives us another example by telling us if our fixed variables were £50,000 and we had £150.000 in the bank our burn rate would 3 months. Rob expands on this theme further so we can appreciate how important having capital that will cover our burn rate.  (09.32) Getting to 0 days. Rob continues giving us another option of looking at getting rid of debt and going into the black. He understands it can be demoralizing trying to get to zero but a target can be a bench mark in our journey; it’s a flag you put in the ground.   Rob has people asking him what sort of a target they should set themselves he tells them start at 0 month first then 1 month, 3 months 6 months and 1 year, he says once we have targets set it is going to get us more motivated and focused.  Again he gives us examples of how to measure our business needs. (011.07) Cash Flow Cycle. Rob guides us through the cash flow cycle telling us it is essentially the amount of debt or credit days we are in selling our products and services his example is supposing he buys 100 zoom HI’s they sell at £100, he buys them for £50 he says he then has to spend 5 grand.  The cash flow cycle is how many days it takes to get that capital back; he is creating a debt by paying for it in advance and if it takes 60 days to sell all of them, that means a 60 day cash flow cycle, 60 days of exposure debt in the business held in stock.  Rob continues by going more into depth giving us a great deal of information that tackles the cash flow cycle. (014.41) Spreading and deploying your Capital. Rob informs us it is really important not to have our capital all in one place.  As he explains if we had all our capital in one investment and something happened to that investment i.e. regulation, crash, recession, our capital is going to erode. Rob also describes how his financial team is always getting emails and so on, trying to get money saying they are Mark or Rob, so if they had all their money in the same bank, theft could clear them out. When you have cash spread it around into savings accounts and current accounts. (016.16) Drawing vs retained earnings. Rob reveals to us both drawing and retaining earnings describing how profits and dividends can be drawn and what he thinks is best about income and profit. BEST MOMENTS Rob tells us about Dell UK how their revolutionary idea, for example building be-spoke computers meant they had the customers money up front for say 14 days. If you think of that with a million pound company the interest on the held money is extremely high. Rob uses Bill Gates of Microsoft in his burn rate example and tells us how Bill Gates liked to have 12 months burn rate, meaning they could manage without any sales for a year. Rob tells us in his managing cash rule “your capital is preserved in an asset against inflation and you spending it” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

24 Juni 201824min

Welcome to another episode of the The Disruptors Podcast. In this episode Rob discusses the three things in business that are more important to people than money and how you too, can embrace these things and bring them to your staff and employees The three things that are more important to people than money are: Progression - This has to be lead by you,  and staff need to feel like they are progressing their career, help to progress their knowledge, personal development, experience and salary.  When there is no hierarchy or path, people can't see the progression, They can't see where they will be challenged and learn new skills. Progression can simply be a change, Recognition - Nearly all the issues in a company can be down to recognition, a lack of recognition can cause unhappy staff, de-motivation, gossip and sabotage. Ensure to recognise and praise everyone even those that aren't the star employees. Become a perveya of love, recognition and praise, because people need it. Autonomy - No-one wants to be micromanaged, smart people want to be given a little too much to do, and that’s to challenge them. Make sure they have the resources to do it and then the trust, faith and autonomy from you to step up to the plate and over deliver.  If you don't have people motivated by that you're surrounded by the wrong people. KEY TAKEAWAYS If you give your staff Progression, Recognition and Autonomy you can pay your staff up to 20% less, as they will be fulfilled in their roles. Money is 4th on the list of most important things for people, if you give them Progression, Recognition and Autonomy they will be happy and motivated. Give a path to everyone you influence, customers, clients, followers and fans, friends and family. Give them a route to progress, personally, professionally and financially. BEST MOMENTS “If you don't trust them, don't hire them” “Hiring smart people is an investment in your company” "What's the point in hiring someone smart, and then getting in their way, hire smart people and get out of their way" Steve Jobs “You can earn and do more in less or your own time” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Juni 20188min

We don't say thank you enough, I want to say thank you to all the listeners of the podcast without you I wouldn't be able to record a podcast & share and express the things I love to do. Thank you, your amazing, I love you. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Juni 201810min

On this second part, Rob goes on giving you ways to leverage social media and achieve more. Why being honest with your audience matters, how to be open to new ideas or concepts and not being afraid of having a rant. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Juni 201821min

What gives the best reach, exposure, comments, shares, debates, trickle down revenue on all the social media platforms? Monetising Webinars, Facebook, Instagram, YouTube, Twitter and more are discussed in detail in this week’s Caffeine Cast. Discover the foundations and assets you need to build your brand, reach and exposure. 8 Ways to Post Your Messages in the form of videos, articles, blogs, image quotes, etc. to get the maximum viral reach + Another 7 Ways to Post! KEY TAKEAWAYS  Start off with all the free platforms! You don’t need to spend lots of money on newspaper ads or pay-per-click. Facebook, Instagram, Twitter, Snapchat, YouTube, Podcasts, Webinars, Patreon, Quora, Reddit, etc. If you feel overwhelmed at the prospect, get an outsourcer or somebody who can do a bit of admin. Start with the platform you’re most established on. Populate all the other social media platforms with the bios and links from it. Use your posts from the last two months to populate the other platforms too! Would you rather have nine months to build a product and then have the product with no buyers or would you have natural followers, fans and buyers organically found over the previous nine months and then when you launch your product you’ve got hungry buyers ready? What content should I share? What’s my message? Express your truth within your niche, passionately! People can sense if you’re passionate, if you care, if you’ve taken time to research your niche, if you’re looking genuinely to solve problems. People can feel that and it can be done in your style!   Try and find some kind of admin or outsourcer, now! That way you can take control of the platform which you gravitate towards and is within your niche. Post consistently! If you post around three times a week and maybe three times a day, it depends on your prolific nature as a commentator! It depends on your brand. If you’re an Interior Designer on Pinterest and Instagram with some nice pictures and text overlaid, then you could easily post three times a day. If you’re writing deep, well thought out articles, then one a week would do. Make it consistent! Post 70% about your business, your brand or your niche. 20% should be personal. 10% should be engagement-jacking, for example current affairs, something that encourages comments, reach, etc. If you get a lot of likes, comments, shares, reach, etc. social media platforms will reward you for more of that, Amazon too. If you get low reach, they’ll penalise you. There’s a real-time increase and decrease in reach. Every post, article, podcast, image quote is an asset. This asset could last decades! Post evergreen content, the internet’s still young! Plan your content in advance and post wisely. Don’t sell every other post. On Facebook, maybe I’ll offer my Podcast one every 50 posts. On my podcast, I’ll offer say for example, a free book every 50th episode. In emails, I may sell every 3-5 engagements. The more value I’ve given prior to given the offer, the better the sale goes. If I’m colder, I’m usually less effective. The more content you put out there, the more you’ll get back, including haters. Share the things in your life that you struggle with. Ones which you’ve battled, solved and overcome. When you share with vulnerability how you solved them and show that you cared to take time to reverse engineer what did work and what didn’t in order to pay it forward to others always gets really good engagement and commentary. People don’t action what they don’t believe so it has to be relatable to them. Seven steps, nine tips, five tricks. The step-by-step how to. If I said I was going to explain the meaning of life, you’d probably think it’s a bit of a big subject. However, if I said here’s seven tips to get happier, faster, it’s easier to assimilate. Don’t go for cheap, easy wins, they’re gimmicky. If everybody’s commenting on X and you turn the conversation around by commenting on Y then you’ll get a lot of reach and exposure. GDPR. I put a little post when everybody was emailing about their privacy policies. “The irony about it is that I’m getting more spam now about it then ever about it because of GDPR!” It got a lot of likes, reach and engagement and never would have worked unless everybody was talking about it. What do you stand for and what are you against? For example, follow Ricky Gervais and you’ll see he really hates cruelty against animals, especially dogs. 2-3 times a year. The Social Media Summit with Paul O’Mahony. I’ve partnered with one of the world’s experts in Social Media. A brand new event on the 7/8th July 2018 and the next 200 people who will take the next action and get the audiobook of Rethink Social Media this will get free tickets to this event in Peterborough at our Training Academy. Click on the links to buy the book, take a screenshot and email me at rob.moore@progressiveproperty.co.uk, if you’re one of the 200 then I’ll give you two free tickets! Social Media Summit. How to build your LinkedIn profile, stop wasting time and start making money on LinkedIn. We’ll teach you the same on Instagram, Messenger, with Bots, etc. Webinars too, we’ll teach you how to make a lot of money through these platforms. It’ll be personal so you can ask any questions you like! There’ll be keynote speeches, experts and also our mentees who are now our mentors who have built up their own personal brands and passing on that knowledge! BEST MOMENTS I’ve only started using LinkedIn in the last 16 months. I had around 16,500 followers and at first I didn’t know where they had come from! Then I realised it was the trickle down effect and I had the account open for eleven years. You’re best setting them up early. If you post only every two weeks but for ten years, you’re going to get brand, reach, exposure, lots of incoming leads and business and get very well known within your niche. People want to know a bit about you on a personal level, behind the curtain. They don’t care what you know till you know that they care. #real It’s nice to have variety, but you need to remain consistent with your brand. When you’re starting out, you’ll benefit from the algorithms and the reach and you’ll also be accessible to your fans and customers. Be accessible and engage! I try not to criticise anybody, if I’m worried about how I’ll come across then I’ll ask a question rather than make a statement. Pick things you believe in. Have your line which you’ll go to, but won’t cross. Mark Homer has started a petition to scrap tax on interest, nearly 20,000 signatures. Getting taxed on debt! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Juni 201838min

Nicole talks with Rob about youtube and social media in today's world and how she runs her business. How comedy has been changed by social media and how she comes up with her concepts. Her thoughts on how to deal with haters, the best and worst advice he ever got and what really inspires her. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Juni 201846min