Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Nick James: The Truth About Personal Development & Positivity

Nick James: The Truth About Personal Development & Positivity

This episode is officially owned by Nick James! Nick runs some of the best business events in the UK, Expert Empires and has been a friend of Rob’s for over 12 years. Join them in this long overdue interview to discuss everything from business strategies and growth to personal development and the importance of emotions. Nick reveals to Rob… The dirt on many famous entrepreneurs including Grand Cardone and David Goggins! How Nick and his company taught Rob something that transformed his business One of the key elements to scaling your business The truth behind the personal development industry Also featured… Toxic positivity Handling lockdowns, pandemics and other interruptions to your business Running an events business online Proven business strategies, growth templates and how to build your vision @ com/planning   BEST MOMENTS “Do I think there are some people in the personal development industry that are scammers, I’d probably have to say yes” “All emotions have a function, otherwise we wouldn’t have them” “Running a business, being an entrepreneur is one of the greatest forms of personal development” “Your personal life and your business life are not separate entities, one will impact the other”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Aug 20221h 59min

Kevin Pietersen: The Most Controversial Cricket Player of All Time

Kevin Pietersen: The Most Controversial Cricket Player of All Time

With Rob today on the show is the very disruptive superstar, cricket legend and controversial, Kevin Pietersen. Kevin exclusively reveals to Rob… The shocking truth that he actually hated playing cricket for much of his career. The controversial money side of the game and what HE believes the players should earn His face offs with the cricket powers that be over the gruelling routine they forced players into The bittersweet reality that cricket played today is all he ever wanted from the game. Why he doesn’t want cricket to be his legacy (and what is) Also featured… His mental health when the world was against him and why ultimately, he lost his captaincy . Did becoming a dad make him lose his edge? How social media is ruining society and why twitter is a “cess pit of abuse” Kevin’s surprise pick for the most underrated player of all time, can you guess? Finally, Kevin opens up about the death of fellow legend Shane Warne…   BEST MOMENTS “I was a lone ranger, there was a regime with an agenda at the time and they just ate me alive.” “I don’t miss playing, it all got to me in the end, I knew I had to hang my boots up” “I wasn’t doing anything abnormal. I was doing everything that they’re doing right now, but I was just ahead of the time.” “The players should earn as much as they can, they are the ones producing the shows, the games, I’d love to seem them earning football money” “Twitter used to be a good platform, but not anymore, now its just a cess pit off abuse." “Social media is a disgrace for society, absolutely horrendous, 100% has made the world a worse place” “I’m most proud of my conservation work, really making a a big, big difference to the Rhinos of South Africa”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Aug 20221h 2min

How to Deal With & Overcome Trauma with Ryan Pinnick

How to Deal With & Overcome Trauma with Ryan Pinnick

Ryan Pinnick joins Rob in this episode to discuss his past trauma as well as his beliefs and philosophies. This is an experimental episode of Disruptors, full of raw, philosophical and authentic content, not to be missed! Ryan is the CEO of SuperGenius and has a tremendous passion for applying Superconsciousness in Life Mastery and Entrepreneurship.   Born in Cape Town, South Africa he moved to London in 2000 as an electrical engineer. Having had a traumatic childhood as a result of his abusive alcoholic father and sexual violence as a young adult, he failed to deal with the challenges he faced and he tried to suppress his demons with alcoholism and recreational drug addiction. At 26 he started his recovery and healing which lead him to the world of personal development entrepreneurship.  During that journey he was introduced to what he now calls Superconsciousness and this was for him the key to creating a life beyond his wildest dreams.   KEY TAKEAWAYS Rob has been really keen to talk to Ryan about the paradox of trauma. Trauma can ruin a person, yet if you look at almost every successful person alive they have had to deal with adversities and trauma to become successful. You can put people under pressure but if they don’t have the right tools to deal with it they will break and suffer. Ryan is a great believer of support systems; he believes they can help any person deal with the difficulties and challenges we have to face in life. A polarising view Ryan holds, is that you attract everything in your human life, good or bad. We all have a sequence of steps to self-sabotage ourselves subconsciously, we have to become conscious to become true masters in our own lives or we will continue to repeat the same behaviour again and again. Ryan has had to deal with a lot of trauma in his life, he is incredibly brave to be so open about the extreme difficulties he has had to face and to then use it to inspire others is incredible. One thing you can do to help yourself overcome yourself, is to find people you aspire to be like. We all have emotions that come to the surface preventing us to be ourselves. Podcasting, like all forms of content creation entails putting yourself out there. But you will learn from the mistakes, the embarrassing moments more than you will from the ‘good’ content; the bad times will be the stories you tell. Ultimately shame is what we fear other people will think about us. Through criticisms and negative feedback we get given an opportunity, to evaluate and decide whether to change what it is we are doing.   BEST MOMENTS “I would not be who I am today if I had not experienced that trauma” “Until you make the unconscious conscious, it will direct your life and you will call it fate” “You can channel trauma into greatness” “With awareness comes healing” “I’m going to take responsibility for my reality, even if something happened to me or someone happened to me”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Aug 20221h 22min

Ronnie O'Sullivan: The Greatest Snooker Player of All Time

Ronnie O'Sullivan: The Greatest Snooker Player of All Time

Rob is joined in this episode by possibly the most misunderstood snooker player, Ronnie O’Sullivan. Ronnie has won 7 world titles and has stayed the eternal student for his game, learning from players before him and continuing to learn from new and emerging players too. He talks to Rob all about why he is misunderstood, the importance of mindset, the highs and lows of his career and who is the real Ronnie O’Sullivan is! Rob.team bit.ly/Robsupporter   KEY TAKEAWAYS If you don’t put your private life out there and you aren’t open, people make assumptions about you. This is why Ronnie believes he has spent so much of his career being misunderstood. To be happy in life, Ronnie believes you must make the most of it and follow your passions. Everyone has bad times, but you have to accept them, heal and move on. Ronnie has enjoyed seeing the changes in the game of snooker over the years, he is always trying to learn and improve his game. Throughout all areas of his life Ronnie tries to be the eternal student. He always wants to learn and evolve as a person, not just a player. Quitting when things were difficult or even boring was something Ronnie has learnt to overcome, to learn to be more patient when it matters. Burnout is something Ronnie has struggled with before in his life. He took on too much and it all built up and hit him when he wasn’t expecting it. Reinventing himself is how Ronnie has stayed top of his game all these years, including switching to playing to playing left-handed! He has no plans to stop anytime soon. Being disciplined outside of the game helps Ronnie stay disciplined within the game and continue to play well. Money doesn’t make you happy, but Ronnie believes it gives you choices and that can help create happiness. In his time, Ronnie has learnt to be more mindful about what he says, looking at the bigger picture and being empathetic to the other person or opinion. Self-doubt and worry are things Ronnie has had to deal with throughout his life, he finds that positive self-talk to himself when he is at the table helps him overcome it. The most important asset you have is yourself, this is why Ronnie always believes in investing in himself.   BEST MOMENTS “There are probably 7 or 8 players I wish that I played like” “You get one life you’ve got to enjoy it while you can” “I just want an easy life; I love the easy option” “The key to playing well is going out there and being excited to play” “My life is much better when I am just focusing on what I need to do and blocking out certain things” “The best investment is in yourself”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Aug 202253min

WARNING: The Banks Are Stealing Your Money! Learn How to Protect Yourself Financially Now!

WARNING: The Banks Are Stealing Your Money! Learn How to Protect Yourself Financially Now!

This is a warning from Rob, the process has started for banks to steal your money! Listen into this episode where Rob reveals the things you can do to protect yourself and why now, more than ever, is the essential time to educate yourself on money; how to manage it, how to make it and how to truly master it! Rob.team bit.ly/Robsupporter     KEY TAKEAWAYS Local banks have started freezing bank accounts, they are scared of a bank run. This frequently happens at this stage in the financial cycle if you go back through history. There is one simple way to beat this, don’t keep a lot of your money in the bank! Keep your monthly expenses in the bank and a small emergency fund, everything else, take out of the bank! Cash is being wiped out by inflation so invest your money into assets including real estate and your brand. You need to learn to invest, scale, to build assets, create multiple streams of income and turn content into cashflow. You are your best asset, invest in yourself wisely.   BEST MOMENTS “There are tanks outside some Chinese banks in a row, stopping the public from coming into the banks” “Your money is not yours once it’s in the bank” “It’s vital that you know how to invest your own money” “There are simple things you can do to protect yourself”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Aug 202222min

Tony Fadell: The Inventor of The iPod & iPhone Reveals How to Master at Design & Innovation

Tony Fadell: The Inventor of The iPod & iPhone Reveals How to Master at Design & Innovation

Rob is joined by entrepreneur, consultant and author Tony Fadell. Tony opens up about his time at Apple, his thoughts on Steve Jobs and what he was like to work with and how he pitched the idea of the iPod to him! Tony managed to retire at 40 after 20+ years in Silicon Valley through designing the nest learning thermostat. He explains how this was all possible and also talks about the importance of needing others, how anything worth creating and making requires a powerful team and his passion for climate change too.   KEY TAKEAWAYS Inventing things is important but there is always a team involved, especially when it comes to making it commercial. The iPod marketing slogan “1000 songs in your pocket” was a stroke of marketing genius, it encapsulated so much of what the product was about and became a guideline for future taglines Tony has been in many companies with indecisive leaders, Steve Jobs was not one of these, his attitude and confidence was a breath of fresh air. Threatening to leave Apple when he didn’t feel like the best was being done for the company and customer was the last resort for Tony. He wasn’t being listened to and this was the only way for Apple to take notice of what he was saying Whilst at Apple, Tony learned all about the customer journey through Steve Jobs eyes, an invaluable learning experience that has shaped everything he has done since. It was whilst taking a year out of Silicon Valley with his family that Tony realised the scale of issues with heating and cooling in peoples homes. This was how the concept for the nest learning thermostat was born. There was no competition in the thermostat industry but a serious lack of customer choice, this was perfect industry for Tony to disrupt. You can have an innovative product and it be a commercial or business failure. A great idea isn’t enough on its own. Tony recognises the people in his life that have guided and steered him to where he is today. These mentors were the starts of inspiration for his book “Build: an unorthodox guide to making things worth making” Always stay as a beginner, a student, ensure you are constantly learning and also continuing to fail too.! Tony has always been passionate about the environment but it was when he had his child in 2008 and the conversation around climate change dialed up he became more actively involved.   BEST MOMENTS “It says a lot about the person if they can’t give credit to other people” “He [Steve Jobs] always loved to take it to the very easiest way to understand” “It wasn’t just about the product, it was about the customer journey” “The reason there’s no innovation is because there’s no competition” “I think it’s really important that you do things with people”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Aug 20221h

How to Build a Disruptive Valuable Brand

How to Build a Disruptive Valuable Brand

Would you rather have 1 million pounds cash in hand or 1 million social media followers? Join Rob as he talks about this question, alongside building a valuable and disruptive brand with underground methods. Many of these methods Rob has learnt from the biggest brands and successful people in the world as well as a vast amount of business owners, entrepreneurs and of course his own invaluable experience.   KEY TAKEAWAYS Attention and interest create awareness that will either turn into reach or require an action from you to turn into reach. Awareness isn’t about who you know it’s who knows you. Attention and interest plus some desire will create awareness and your reach through your impressions, views, downloads, clicks and actions will build your brand, the bigger these are the bigger your brand. Notoriety can unlock awareness and growth to your brand and most notoriety is built through your ‘haters’ so don’t neglect them in your branding strategy. Online Search used to be Google, search is now so much more. It’s Instagram, Facebook, Linkedin, Podcasts, Amazon and so many more! Impact is created from the actions people take on search awareness and reach on you. It’s what they do from searching or knowing you. If you want high impact for and from your brand then you want to aim for notoriety, this will provide much more impact that reputation. ‘Investability’ is where a sponsor/client etc are prepared to invest in you. Where you are an asset to them, so are you investable? An asset is simply something that produces income. Content is a great asset, Rob has made a lot of money from his content in a variety of different ways including social media tools, sponsorship, ads and more. Social proof is a powerful concept and you can elevate your own status and standing by associating with ‘valuable’ people and those of ‘high status’. Ensure there is some substance, meaning and tangibility underneath becoming well known. You’ll build a much more powerful brand in doing this, being someone who wants to do something than just ‘being someone’ Social media is in constant change. Social media always evolves, you have to evolve and change with it. What worked previously for you in social media previously might not anymore, so figure out what changed or even test a new platform.    BEST MOMENTS “How far and wide is your awareness?” “Will Smith was famous already but he became notorious through the slap” “You want people talking about you whether they love you or hate you” “Go out and be yourself, but be a bigger, stronger and more exaggerated version of yourself because you’ll naturally collect hate anyway” “Your Facebook page is just as relevant as your website” “Notoriety is far better than reputation” “Social proof is a powerful concept” “If you evolve with social media you’ll find that virality”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Juli 202242min

Gazza! Paul Gascoigne: The Rise & Fall of Depression, Alcohol, Fame & Money

Gazza! Paul Gascoigne: The Rise & Fall of Depression, Alcohol, Fame & Money

Rob is joined by the Infamous Paul Gascoigne aka Gazza in this open and revealing episode. Everyone knows Gazza, but not many people know Paul Gascoigne and in this interview Paul talks all things personal including how he dealt with the pressure being one of the top footballers in the world, addiction and the death of his father. He also talks about his biggest achievements in life as well as the changing face of football and his biggest regrets.   KEY TAKEAWAYS Gazza was told by his dad to never forget where he came from, and this has kept him humble and grounded throughout his life. The press wasn’t always fair or kind to Gazza and his family. They would harass them, endlessly lie and they even hacked his phone not once, not twice but three times. The football world has changed dramatically since Gazza’s career started, he has noticed there is now a sheer a lack of celebration and sociability among players. As well as the role of money and the lack of opportunities in the UK. The best player Gazza believes he played against is Brian Robson, the skill and tenacity has never been matched since. Many top players have come out and said that Gazza is the best player they have played against, this is something he feels very fortunate to hear and be told. When Gazza left English football, he found that he was unprepared for what came next. His advice to any other young players is to make a back-up plan. Gazza had a great relationship with his dad, they were very close. He was alongside him his whole career and his dad’s death hit him very hard. Gazza is misunderstood a lot of the time. Many people don’t recognise that he has strong emotions and sometimes he needs help, he isn't always the persona of 'Gazza' that people see and expect. It can be a challenge for Gazza to spend too much time alone, he finds he overthinks and focuses on the wrong things if he is in his own company too much. Taking cocaine 18 years ago, was the worst thing Gazza feels he has ever done. He believes it was the biggest failure in his life. Many people struggle to ask for help, this is something Gazza struggled with when he was younger which is what he attributes to the depths of his addiction. He now knows when to ask for help and encourages others to do the same.   BEST MOMENTS “I miss football really badly; I can’t watch it anymore” “People know Gazza, not many people know Paul Gascoigne” “Enjoy every day because before you know it, your career is over” “I don’t think about tomorrow, I concentrate on today” “If I trust myself a little bit more, then I can trust other people” “That books was just lies” “Don’t be scared to ask for help”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Juli 20221h 36min

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