Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Avsnitt(1191)

Corrupt Putin-Oligarch Hypocrisy?

Corrupt Putin-Oligarch Hypocrisy?

Rob is questioning the hypocrisy happening right now surrounding the Russian invasion of Ukraine. Listen in to hear Rob’s thoughts on what is happening, what he thinks is behind it and how he doesn’t defend corruption at all but that it is important to call out hypocrisy. KEY TAKEAWAYS Sanctions are better than sending in tanks, troops etc. However, are the people they are targeting right and in some cases, why has it taken so long? In some cases the corruption has been known about for a long time but has been ignored until the Ukrainian invasion. This hypocrisy raises questions, we can’t just use people when it benefits us and banish them when they are no longer useful. Mainstream media and big tech have so much power, they are controlling the narrative. We need to push back against this. BEST MOMENTS “And now they are all turning on him like he has done something new, like there is a new revelation” “Are they all going to get sanctioned when it suits?” “Nato intervention is World War 3”   VALUABLE RESOURCES https://donation.dec.org.uk/ukraine-humanitarian-appeal https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Mars 202220min

US Warns China Against Helping Putin

US Warns China Against Helping Putin

The US has said that China will face harsh consequences if they are found to be helping Russia. Listen in to this episode to hear Rob’s thoughts on this and what he feels the wider implications, warnings and lessons are from this statement. KEY TAKEAWAYS The wider implications of US stating this worries Rob. He believes this means that support from China to Russia could ultimately end up causing World War 3. Anyone who knows Rob, knows that he isn’t a scaremonger. He is optimistic but can’t ignore everything happening in the world right now, this would be ignorant. He believes planning for the downsides or downturn of things protects you in most circumstances. Fear screams loudest when it’s frightened, This is why big media is pushing so hard at the moment, there is cancel culture and fear everywhere. BEST MOMENTS “One can only assume that the US feel that if China intervene or help Russia than that is also World War 3” “We’re de-evolving as a species!” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Mars 202215min

Gerald Ratner: Losing £500MILLION During One Failed Speech

Gerald Ratner: Losing £500MILLION During One Failed Speech

In this episode, Rob speaks to former CEO of Ratner’s Jewellery, previously the UK’s largest jewellery chain, speaker, entrepreneur and author Gerald Ratner. They talk about his infamous speech and discuss and debate Money; what it is, how it’s changing and why it’s important. To hear Rob’s very first interview with Gerald, go to episode 16 on the Disruptors Podcast, he was one of the first people Rob interviewed when he first began podcasting! KEY TAKEAWAYS  After the infamous speech, Gerald Ratner lost half a billion. He says that people can learn from him and what he lost. When it happened it was devastating but he is now the happiest he has ever been. Some things really do happen for a reason. What hurt Gerald the most after the downfall, is thinking about all the work he had put into the business over the years and that it had all been taken away because of one foolish joke he made. He also feels sad that people thought he had contempt for his customers, which couldn’t be any further from the truth. When Gerald was making millions, money didn’t matter to him. He had enough for anything he desired and his real passion and excitement at the time was reserved for the business. This changed when he lost half a billion. He admits that you don’t know how to appreciate money until you no longer have it. There is nothing worse than being a failure and there is nothing better than being successful. We are put on this earth to work, challenge things and to compete against others. In business, you get the best brains. Successful business people do not spend their time trying to convince people they are brilliant, they just get on with things. Gerald does not believe money is evil. It’s important, making money takes skill and intelligence, you can do incredible things with money and make such a positive impact. No one should feel guilt for having money. You need entrepreneurs to generate profit to pay for services. The private sector supports the public sector. The government could learn a lot from entrepreneurs and businesses. Life is about balance, with work, money, tech and everything else. Spending 14 hour days at work for example, isn’t good for anyone. School is about training your brain. Teaching you to use it and to learn. this is how it aids you for the real world. You can’t be a wallflower is business. You need to be out there in the world, people need to know who you are and this translates onto social media too. Money doesn’t make Gerald happy. He of course would rather have money than not but you have to know how to use it and how to live the rest of live. On its own it’s not enough.   BEST MOMENTS  “To make money, you have to use your brain” “If you call one of your products crap then people think all your products are crap” “I believe the finest brains are in commerce” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Mars 202252min

7 Stages to Scale Your Business & Bank Balance

7 Stages to Scale Your Business & Bank Balance

Listen into this episode where Rob outlines why, after all his experience as an entrepreneur, he believes there are 7 key stages to business. He talks about what they are and how recognising them and focusing on the right things in each stage can help you with the success of your business; from start-up to exit! KEY TAKEAWAYS Ideation Stage: The idea stage. There’s a big difference between a desire and an idea. This is the stage where you actually create a firm idea of what your business will be. Start-up Stage: This is where the idea turns into a niche, a product and an actual business! Chaos Stage: This is the first stage of growth and you need to focus on sales and marketing. If things aren’t breaking and creating chaos then you aren’t selling enough! Systems Stage: Now is the time to create structure, processes and consistency but ensure you still keep an eye on your levels of service whilst creating and planning your systems. Scale-Up Stage: This is when you can start to gain market share and really create momentum as you now have the systems in place to support growth. Legacy Stage: When you start to mature as a business and begin to create sustainability and succession planning. Exist Stage: This is the final stage. There are quite a few different ways you can exit the business, ideally you want this to be retirement or selling! BEST MOMENTS “There are actually stages to grow a business and I believe there are 7” “Depending on your business depends how quick(ly) you can set up your minimum viable product” “If you want to scale your business…it’s absolutely vital that you have multiple streams of recurring income” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://donation.dec.org.uk/ukraine-humanitarian-appeal https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Mars 202224min

How WE can Support UKRAINE

How WE can Support UKRAINE

How can we all make a difference and support Ukraine? Rob has researched the best charities and fundraisers to support, listen in to find out how best to make your donations count. https://donation.dec.org.uk/ukraine-humanitarian-appeal KEY TAKEAWAYS The disasters emergency committee are running a Ukraine humanitarian appeal, they are providing food, medicine and shelter for those displaced in Ukraine. The UK government have also agreed to match donations, making an even bigger impact from your donation. Rob will also match when you donate too, tripling your impact! BEST MOMENTS “Every £1 or £10 could be £3 or £30!” “It’s gonna cost me a lot of money if this goes viral!” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Mars 20227min

Your ONE Solution to ‘Crimes Against Humanity’

Your ONE Solution to ‘Crimes Against Humanity’

Are you distressed about what is happening in the world right now? It’s normal to feel this way but Rob says we must remember to focus on what we can control. Listen into this episode to find out what things you can do to help the world right now and also how the decision to become financially free will not only benefit you, but the world around you too. Recurring Income Summit: ris.live KEY TAKEAWAYS When worrying about the state of the world, try and think of something you can actually do to help. Focus on small solutions that you can have control of. Rob uses his platforms to discuss big issues facing the world, this is how he contributes/makes a difference and in doing so is focusing on something he has control over. The one thing you can do to help against these wide reaching problems is to become financially secure and then financially free. This then allows you the freedom to help the world in many varying ways, in terms of money and time too. BEST MOMENTS “The problem with that is things outside of your control effect you” “People rate happiness, they rate wellbeing, they rate kindness and they rate spirituality but actually,  financial freedom creates all those things”. "To be able to give abundance, you have to have abundance" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Mars 202213min

Simon Squibb Heated Debate: is 'Free' Better Than 'Paid'?

Simon Squibb Heated Debate: is 'Free' Better Than 'Paid'?

Simon joins Rob in this episode where they talk about whether free content, information and services are better than paid. Simon believes free has more value but Rob disagrees. Listen in to find out why! KEY TAKEAWAYS Many businesses have been built on something ‘free’ such as Facebook and Instagram. But Rob quite rightly points out that someone always has to pay for free, using FB as the example, it wasn’t free to create and now it’s users are advertised to. Rob believes that you value things that you pay for. When you are given things for free you don’t value it in the same way. If you are going to do something for free then you need to ensure it has good value. A large chunk of society just cannot afford things. Free has a value for those who can’t afford to pay. Simon argues that podcasting provides a wealth of knowledge with breadth that not many other platforms can rival. Yet it’s free. His core belief and argument is that there are many things we can provide to people for free that have a higher value to society than if we charged for them. BEST MOMENTS “Someone always has to pay for free” “My problem with free is the lack of earning and valuing of it” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Mars 202229min

Ask Me Anything: Ukraine War Crisis, The Truth About Branding & Pineapple on Pizza

Ask Me Anything: Ukraine War Crisis, The Truth About Branding & Pineapple on Pizza

Listen in to an intimate session with Rob with an Ask Me Anything! Rob talks honestly about the Ukraine War crisis, branding, marketing and even what he would do with a free weekend! An episode not to be missed. KEY TAKEAWAYS Allowing your self specific time (e.g a morning or even a whole weekend) to create your digital content can be a great way to kick start your online marketing. Joining industry-related FB groups is both and easy and free way to really up your marketing game. You can learn from others, share ideas as well as network. When it comes to branding, think about what is the singular thing you want to be known for, what is your signature content and how can you get it out there. Rob doesn’t have a lot of trust in mainstream media at the moment and so believes it’s important to bear this in mind when learning about current world events such as the conflict between the Ukraine and Russia. Growth on Instagram right now is all about reels. Focus on reels and move away from image and written content: Instagram are moving more towards being a video platform. BEST MOMENTS “What do you want to become known for and what is your signature type of content?” “You would only have this same lack of supply previously if there was a war” “Do reels over image or written content” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Mars 202224min

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