![450th Special: Exclusive Behind the Scenes Access & the Journey to 450 Episodes [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
450th Special: Exclusive Behind the Scenes Access & the Journey to 450 Episodes [Business, mindset, entrepreneur, disruptors]
Do you want to start, grow and scale your own Podcast? Is there a message to want to share to masses but you’re not sure how? In today’s episode, Rob shares with you everything you need to run your very own podcast. Listen in and learn how to title your show, grow your power team, create engaging content and source world-class guests. Discover the tips and tricks from the host of the UK’s #1 Business Podcast, hear what it takes to run a successful show and understand how you too can leverage a podcast’s reach to grow your business too. KEY TAKEAWAYS If you ever want to have a podcast that you can say is a success, first of all, you need to have a very captivating title for your podcast. The title itself should play part in advertising the podcast. When people hear about this podcast, they should be tempted to know more about your podcast. The venue where you'll be hosting your podcast is very, very important. It should be a place that is presentable or nice looking, it should be a clean one, the place should not be noisy or its surroundings should not be noisy to have an audible podcast. This also plays part in advertising your podcast. The host of the podcast should have the skill to entertain for the show not to be boring and he or she should also have the skill to engage with anyone in a conversation to get every detail for who he or she is interviewing. You should have content in your podcast if you want the podcast to be a success. Always bring fresh and never heard stories to your audience and the content should be captivating or content that many can relate to. Delivering new and inspiring content to your audience is another secret to having a successful podcast. Invite guests that have achieved extraordinary things, be it in the business world, in sports, in music or whichever area and the guest should be well known to the public. This helps in increasing the followers to your podcast. They should be people with great stories behind their success; they should be people with lots of good advice and ideas. Never invite a boring guest to interview them on your podcast. Invite guests that are inspirational to the public. You should have a team of workers such as cameraman, podcast editors and even directors because you can't do all this work on your own. Leverage that team for the podcast to be a success. You need the best equipment you can get and modern pieces of equipment such as cameras, microphones, computers, you name them, they should be of the best quality if you want to give quality work of podcasting. The host or the interviewer must have knowledge, experience, and confidence for him or her to perfect the show or podcast. He or she must not be overwhelmed while interviewing the guest, he or she should not fear the guest, he or she should ask anything that the public might want answers to. You should know your way around all the social media platforms so that you can be able to advertise your podcast and so that it can reach a lot of people out there such as Facebook, Instagram, Twitter, LinkedIn, and many others. This helps to grow your followers’ number and many people get to know about your podcast. BEST MOMENTS “Don’t pretend to be someone you’re not.” “Podcast brings recognition to you and your brand.” “Recognition is good because it forces you to put more content or up the game of content creators out there.” “A lot of people worry that you need to produce really good quality content, yes you do, but quality can be a good rant.” “Good content should be short, punchy, real and relatable.” “Everyone's got an opinion on a celebrity, I will judge when I've sat down with them for 90 minutes.” “Disruptive is reinventing yourself, disrupting yourself, challenging yourself, reinventing your niche, your industry, when people think they can predict what you're going to do, you do something different, something disruptive, something courageous, being different, honoring who you are, showing the world who it is, creating a whole new model, creating a whole new industry, a whole new niche, and a whole new brand.” “If you don't risk anything, you risk everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
30 Dec 20191h 7min
Caffeine Cast: Why Passion is Overrated [Business, mindset, entrepreneur, disruptors]
If you’re in an airplane with 300 other passengers and you could have a passionate piot or a competent, committed and consistent pilot which would you take? Passion whilst important in the beginner can be an overrated trait for entrepreneurs and often acts as an excuse for poor judgment and ‘gut’ instincts. In today’s honest episode, Rob discusses the value of consistency, commitment, and persistence in business and why creating enduring success and longevity is far more important than just being passionate about what you’re doing. KEY TAKEAWAYS Passion is often an excuse for being emotional, acting reactively and using your ‘gut’ instinct instead of proper diligence or research. When you start of and you don’t have the experience, passion can be an asset that makes up for what you currently lack, but you’re still lacking. Enthusiasm is different from passion, it’s controlled. Passion is almost an uncontrolled emotion and enthusiasm shows commitment and an obsession for your business and customers. Puristance is keeping going despite the knockbacks whereas passion is uncontrolled excitement but persistence is the ability to just keep on going no matter the setbacks Consistency and Commitment are longer burning traits then passion and will carry you further in business because there is something behind it backing it up, with passion there is no substance behind it and it will burn out over time. Often a lot of the things that make you wildly excited in business and the things that you’re passionate about don’t make you any money. There’s a lot of people using passion as an excuse in business and they’re passionate about so many things that in reality they’re passionate about none. BEST MOMENTS “Every winner was once a beginner” “Every master was once a disaster” “Passionate people can lash out and be uncontrolled” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
27 Dec 201910min
David Lloyd: Tennis Champion to Titan of The Gym Industry [Business, mindset, entrepreneur, disruptors]
Interview with Junior Wimbledon Singles Champion and entrepreneur, David Lloyd. Rob and David discuss David’s journey from professional athlete to professional property investor what it takes to pivot from sports into business. Discover the mindset, skillset and work ethic needed to succeed as an entrepreneur and create sustainable and scalable income. KEY TAKEAWAYS If someone does not have the drive to do something or if his or her heart is not in that something that you want him or her to do, you can push them to do that thing but they are not going to do it. He or she has to have the heart of the talent in that particular thing for him or her to do it perfectly. If you want any person to succeed in life, then what you have to do is listen to them and hear what they love and later on support them in that thing that they love to do, be it sports, business or any other thing. Encourage people to do what they love more than what they are told. Dream big. Always have those dreams of success and always work towards achieving your dreams and you may never know, you might achieve your dreams in no time. Do not let any obstacles come your way and make you lose focus on your dreams. If you can keep 95% of the people coming in your doors happy, you've succeeded, it's impossible to do 100% and you can do that with the price, with the quality of the equipment and the product that you are offering to your customers. Always focus on making at least 95% of your customers happy and you will always succeed. For you to thrive well in the business world, you got to be confident in what you're doing and confident in the product you're delivering to your customers. Believe in your business, your product and you and the rest will fall into place. Be prepared to learn if you want to venture into the business world and succeed. Take every little advice that you get from those who have a successful business and always maximize on that little advice. You also need to invest little money in developing yourself like paying for a business course. In the business world, you have to accept both failures and successes. Learn from your failures so that you can do better next time. Difference between entrepreneurship and corporation. Corporate companies scared of an entrepreneur making mistakes and doing his own thing which is not true. A good entrepreneur does the opposite because otherwise, you can't grow. If you can get most of your staff wanting to work for you, making them part and parcel of the family, then an entrepreneur can grow quicker than a corporate. An entrepreneur can be agile, making decisions happen quickly and then in these massive corporates, everything just takes forever. You’ve got to be competitive for you to succeed in the business world. Always look at what your competitor is doing or producing and then make your product a better one than his or hers. Have that competitive spirit with a healthy friendship between you. Market your product or services to the public if you want to have success in your business. Make what you are doing known to everyone. If you have to hire a salesperson in your company for your success, then go ahead and do it. You should learn to become your independent financial advisor and learn to manage your own money and invest your own money because no one's going to manage it or invest your own money as well as you. BEST MOMENTS “Give people all the opportunities and encourage them along, but do not make them feel like nobody for them to succeed in life.” “Your business can only be successful if your people working for you are part of it.” “You've got to try and cut out in any business the things that can damage you or least lessen them.” “An entrepreneur can grow a business very quickly, but in a different way to a corporate body.” “If you can get most of your staff wanting to work for you, making them part and parcel of the family, then an entrepreneur can grow quicker than a corporate.” “Competition forces innovation.” “Sportspeople should start businesses when they're still playing, but not when they’re forgotten.” “Don’t overestimate your income, and don’t underestimate your costs.” ABOUT THE GUEST David Alan Lloyd was born on 3rd January 1948 and is a former professional English tennis player and entrepreneur. He was born in Leigh-on-Sea, Essex. He and his younger brother John Lloyd became two of the most successful British tennis players throughout the 1970s and 1980s. David captained the British Davis Cup team and became a leading figure in the Lawn Tennis Association. Following the sale of the leisure business, Lloyd turned his attention to real estate and developed the highly acclaimed Sugar Hill Resort in Barbados, where purchasers included Sir Cliff Richard, John Lodge of the Moody Blues and entertainers Bob Monk house and Jasper Carrot. Lloyd was later involved in the development of a luxury estate in Phuket, Thailand and the building of a luxury villa near Marbella in Spain. David Lloyd is married and lives near Oxshott in Surrey. Lloyd is the uncle of zoologist Tegan Mason. CONTACT https://www.davidlloyd.co.uk/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
23 Dec 20191h 20min
Caffeine Cast: Personal vs Company Brand: Which do You Focus on? [Business, mindset, entrepreneur, disruptors]
If you’re starting out in business today, it’s important to grow not just your companies brand but also your personal one. Strategically naming your company and intelligently growing your personal brand from the beginning gives you the flexibility and freedom to pivot into new markets, new industries and evolve your brands as your interest and passions change over time. Tune in today to hear Rob share the Progressive story, how the company was formed, how it’s changed over the years and how his own personal brand (The Disruptive Entrepreneur) has evolved ever since. KEY TAKEAWAYS It a strategic decision pivoting from property to entrepreneurship and personal branding because I wanted to grow my business and serve my interests. To do myself and Mark needed to onboard trainers and mentors into Progressive Property so that they could begin to teach our courses and free up our time so that we can systemise our business and scale. The strategic decision to step down from property and further pursue business was led with a post and announcement to our community and databases for accountability. If I was giving myself feedback on my personal brand, I’d do a little less. I’ve got lots of books, 2 podcasts, 6 companies, and 20 different courses, but they’re all under the web of business and entrepreneurship. It’s good to build a personal brand but also a company brand and by doing this it gives you the ability to scale, sell, leave and pivot into multiple verticles. When launching your brand it’s important to have a 5-year plan and a vision of how the company will grow and your personal brand with it. As a result, it’s beneficial to call your business scalable name that can morph and change into what you want it to be in the future. If you’re starting a business now and in particular property its worth setting up a personal brand also as you’ll find it’s easy to fall out of property and in love with the freedom, profit and choice it brings you. BEST MOMENTS “There came a point where my brand needed more reach and a higher level of abstraction” “I never wanted to be labelled as just a coach” “Business is a general passion of mine” “There’s a lot of freedom and flexibility with entrepreneurship” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
20 Dec 201919min
RANT! Copied? Ripped Off? P*ssed off?! Listen Now! [Business, mindset, entrepreneur, disruptors]
Have you ever been ripped-off, copied or had competitors nick your ideas? In today’s Caffeine Cast Rob gives his balanced point of view on copiers, competition and how to deal with it. Listen in and learn the upsides of someone ripping you off, the leverage in someone copying your idea and the forced innovation that comes with competitors stealing your concepts. “They can copy what you do but they can’t copy who you are” Rob dives into the positives of the competition copying you and how it pushes you constantly disrupt the market and become an industry trailblazer. Tune in now to hear more. KEY TAKEAWAYS If you’re pissed off about someone ripping you off, remember that you’ve done it too. Otherwise, how do you learn? If you’ve been copied it’s flattery. It means you’re doing well, you’re reaching people and others want to imitate what you do. Being copied is feedback that you’re doing well. Would you rather people copy you or copy someone else? Because when they’re copying you it’s perceived as a loss but it’s also a gain and does your brand a lot of good. In a way, they act as mini affiliates or referrals. When you get copied you get shared, your reach increases and you can go viral. If you’re being copied take it as a challenge to reinvent yourself and if you think every idea has been done. you can hybridize and fuse ideas together to form a new idea and new invention. When people copy you, their copying you where you were and not where you’re going. This leads to a lot of copycats getting your ideas or invention wrong. In a lot of cases, your competitors will copy you at the wrong time and it will cost them. People copying you will force you to be innovative, progressive and disruptive and continue to be the trail-blazer in your industry and market. BEST MOMENTS “They can copy what you do but they can’t copy who you are” “They can copy what you do but they can’t copy who you are” “No one can copy who you are” “Children learn through imitation and through osmosis” “Even I left my last employed role and took Mark with me” “Maybe half the property providers in the UK have been trained or mentored by me or my companies” “We disrupted the Black Friday offer in the property training space” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
18 Dec 201913min
Steve Smith: Poundland Founder on How to Sell Any Product For £1 [Business, mindset, entrepreneur, disruptors]
In this episode, Rob went to the home of the founder of Poundland, Steve Smith. He set up Poundland in April of 1990, worked in market stools from the age of 2 and in 10 years, he built a business from zero and sold it for 72 million pounds and today Rob and Steve dive into what it takes to be successful business owner. Discover how to start, scale and exit your business? How to sell products for a pound and make a huge profit? Additionally hear the insider story of how Steve sold Poundland and what he’s doing now in the world of business. KEY TAKEAWAYS How do you learn when you want to figure something out? I never read the instructions. I always try and figure it out without reading instructions. If it is something in business that I need help with then because I am into people I know. I just pick up the phone… How did you invest the money that your dad loaned you to start the company? The first thing was we had an office to work from. Get the products in... We didn't need to spend any money on marketing because we have a lay of customers coming past the door. Because the products were really good, people would tell people. And as we were opening shop after shop, the important thing was the buying power. As the buying power came on, it's allowed us to do lots more with the product. So as soon as our turnover way 10 million pounds, we was importing which allowed us to get better buy products to make a little bit more margin. After your initial finance from your dad, did you borrow external money or was it funded through profit and cash flow of the business? It was all through cash flow in the business. The bank oddly loaned very little loaned us. So from the initial loan from my father, we grew everything, give it to cash flow. As we got better, landlords started giving us rent-free. We can open another store for less cash. So opened shop after shop. As we got bigger, Dave started working more on the shop side and I worked on the distribution on the supply chain and on the finance side. I spent so much time on systems. Our systems are fantastic. Always remember, KPMG came in to see us and said, "God, the top supermarkets would love your software..." So, from me and Trace in an office 1990 to employing almost 6000 people. Can you remember what the rough average margin was at the point maybe of selling that you sell for a pound, can you remember the margins on those? So, it's all about something that we created. Because always remember, everybody keeps saying you need more margin. And for me, it's not just about the margin, it's about the margin, it's about the margin, we come over the phone, come with the margin right to sale. Example, imagine we selling 4 package roll for a pound and let's say it costs us 50p, the 60p, we can sell 6. And they'll still be selling hundreds, you sell thousands of pack of 6, I make more money. I always press on value. Can you remember the best advice that you ever got? There are no by-products only bad prices. When the business was sold. How do you feel right then? It was like somebody has died in the family. So it was like somebody's died in the business and you never think about the money when you're growing a business, the money is always, yes it is what you are doing at the end of the day. The end result but as long as you are enjoying doing what you're doing, the money normally follows. Do you regret then selling? It would have been nice to see that business go through from 200 million to off a billion to a billion... What you regret is the people, working with the people. You miss working the people and the life that you have along with the journey. In intensive care and you think you've got 2 and half hours or whatever to live, in addition to what you said, what else goes through your head? any regrets? It is very difficult when you got 2 hours to live and your family and children are 8 hours away. Can you remember any bad advice that you have been given? I was remembering working in the market store, where everybody says, we're as crazy on the pricing. As we give a good vibe for money. And as so are you crazy working to achieve, you should put your price up and what we did, we think maybe we're wrong, and that maybe we should listen to him, and we put our prices up. And the first week, turnover, same turnover. Make double the amounts of money and really cough it. We're wrong. And second week, the turnover came down. The third week, came down. The fourth week, docked out the four. And it took us probably 8 months to get our customer flow back. Because people come, they buy off here. They just buy cause they are there but they don't come back. Why were you so keen to get store after store after store after store after store? Why didn't get to 5 or 10 and say that's enough for me? I used to love buying. Buying is all about buying power. And if you get more buying power, you can do more. Poundland, what would you say is or was unique about it? The concept. It's obviously unique that's everything is 1 pound because customer used to come into the shop and use to say, "I can't believe everything's a pound." And that is the question that drove the staff mad. And because we give such great value. How is business different now to the 90s? My wife still doesn’t let me have a day off... So, we've really been looking since I've sold Poundland for the next billion-pound business. Mobile payments is one. Another thing is recruitment. We do financial and banking. And we involved with Max Time which is time intended systems, so you put your finger in. It is something we developed in Poundland. Disruptive entrepreneur, what does that mean to you? If you take mobile payments, everybody used to do cash and credit cards. With mobile payments, we can totally change the way people pay for things. So, for me, I find that as disruptive. And were you driven by just what you want to achieve or were you to some degree driven by proven people wrong? Did you like proving people wrong? I don't think about proving people wrong. I just know if it's doable then we do it... It was about the people that we got around. I believe that the people around us can do it... But I do love to look at out of the box and think how can we do things differently. How do you juggle with these different businesses? We're involved with 16 businesses as of the moment. And it is really important that the people that you work with and the people running the business that you support them. Call them and they're there anytime time for them to pick up the phone and talk to you... BEST MOMENTS "If you've got an idea before you do it yourself, go on work for something." "You're only as good as what you know. Contacts are so important. You might not do business now but sometime in your life, if you think a person's good, you gonna do business with them. I'm doing business now with people give me a card 15 20 years ago." "At that time, I used to just been used to leading, making decisions everyday. It is hard to let go. Let go of your baby. But I decided to sell it." “The money allows you to do things, but I think life is about experiences. The money allows you to more experiences. The things that you remember most are the things that didn't cost much money. The things when you're growing your businesses. The things that you laugh about.” "For a pound, it must be rubbish. It must be seconds. People can't believe what we sold." "What you find, if you got the right team in place, you got the right idea, you got the right contacts, you don't take much money to set things up." "It was all about proving wrong and proving the concept. And it once we proved the concept then include the business and then sold it." “It's all about the contacts you build.” ABOUT THE GUEST Steve Smith was a market stall trader at the age of 2. He became a multi-millionaire by the time he was 30 years old. As a toddler, he was brought to his father's stall in the Bilston market. He started to earn his pocket money at the age of 10. Then, he set-up his first bargain goods store when he was just 17 years old. He founded Poundland which became an empire. Then he sold it for $74.2 million in 2002. He went into real estate and bought and sold nearly 100 properties over the last few years. He then launched EstatesDirect, an online property agents website. It happened in 2013 with Darren Richards and Ben Groves. His business did not stop there. He launched poundshop.com where you can buy everything for a pound. He did this for his children. From humble beginnings to now a multi-millionaire! CONTACT METHOD https://stevensmith.com/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
16 Dec 20191h 33min
Caffeine Cast: How to Sell on Social Media [Business, mindset, entrepreneur, disruptors]
If you want to get to make a killing on social media, leverage free online platforms for more reach and gain a massive online audience to grow your business, this is the episode for you. But if you’re looking to achieve these kinds of results you to need to know how to play the game. Discover the do’s and don’ts for making a lot more money on social media, the simple rule for creating great content and the secret behind identifying your perfect niche and your ideal clients. Tune in today with your host, Rob to find out more. KEY TAKEAWAYS The Do’s of Social Media Selling Identify your niche and your ideal client before selling. Ensure you know exactly what your target demographic is. To find your niche all you need to do is find your the top 20% of your clients. These are the ones that buy the most, require the least customer service and refer new business. Figure out how you acquired them, what marketing is needed to engage with them and scale-up. Make sure you have accounts on every social media platform and you’re populating them with content regularly. Ensure it’s clear on all your profiles what you do and who you are. Join all of the niche related Facebook groups and also start your own. Get known and get seen. Before anything gives lots of value first. ‘Jab, jab, jab, right hook’ work out a ratio for your value content to sales posts and always engage in the comments, post on others posts and you will become known in your niche. Continue to do this and you will see the compounding effects of content marketing. Follow the 80/10/5/5 rule: 80% of the time your content needs to be on brand and focused on your niche. 10% of the time make it personal and cover what you’re doing. 5% of the time focus on newsjacking and building engagement to increase reach and comment on topical news. 5% of the time is selling, however it can be more profitable to sell to clients away from social platforms where they are more captive and you can get them in a sales verticle. Make sure you leverage all of the free social media out there including podcasts and know when you’re building your profiles and when to cash in on the platform” Focus on collaborations and joint-ventures. In the beginning, these may not be a 50/50 split as you grow but this will help you reach and help to grow your business and increase your following. Be persistent, consistent and patient. If you want to get the results that social media can bring you to need to play the game. The Don’ts of Social Media Selling Join a load’s open group Facebook groups and start spamming them for sales with pre-written sales copy and simply ‘copy & paste’ this method across multiple communities. Don’t go into a group and try to scrape the group for customers and clients and attempt to get them into your own private community or off Facebook and over to your opt-in page. Don’t direct sell on social media, it doesn’t work that well and doesn’t work for every business. BEST MOMENTS “If you don’t know your niche yet, do some market research. This can be done by polling open Facebook groups and engaging with different audiences to find your ideal client but make sure you don’t sell to them.” “If you’re directing your clients away from Facebook you’ll get less reach as Facebook wants the content to stay native. But after a while, you’ll build up extra reach through Facebook’s algorithms and more awareness and then you can make your sales offer.” “For selling on social media it’s good to have a ‘lead magnet’ that entices them away from Facebook and into your database which is a more sales-driven eco-system. This could be a webinar or free content. This technique can also be done with a ‘product magnet’ for example a paid-for book, digital course or USB.” “Social media is like a forest you need to know when to cash in on the fruits of the forest but if you do it too early you’ll end up cutting all of the trees down” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
13 Dec 201918min
RANT! 'Why' "Lead by Example" is Bad Advice [Business, mindset, entrepreneur, disruptors]
Have you always thought that ‘good leaders’ are the first ones in the office and the last ones to leave? The hardest working in the team ‘leading by example?’ Well, tune in today to Rob’s Rants as he discusses why in today's era, ‘lead by example’ is really bad advice! Rob dives into how the leadership role has changed in recent years and most importantly how you too, can become a successful leader without the longest workdays KEY TAKEAWAYS When labour (hard manual work) was the main source of work than leading by example, was really good advice. However, the world has now changed, we are now in the knowledge era where leading by example is really bad advice. Rethinking the modern leader. A modern leader will know their role in their team. You need specialists in each position. Each member of your team will have their own role, meaning as a leader it is not necessary to work the hardest, show up the earliest or stay the latest because you have your one role. The paradox of leadership. The people who have the least amount of money, the least amount of free time and the least staff, they do everything. An old leader would do all the work themselves because it was a work based ethic whereas a new leader would find the best specialists, strategists, managers, etc and would put in the organisation the best people for the job. A leader is a generalist. They are good at strategy, vision knows how to put a team together, etc but they are nowhere near as good as the specialists they put in their place. An old-style manager will want to have control over everything and to oversee it, which could only work in a small, low-profit business, if you want to have a large global and successful business then you have to let go to grow. A leader isn't finding other generalists, they are finding specialists. Rethink your definition of leadership. The best leaders in the world develop other leaders. Modern leaders need peripheral vision. BEST MOMENTS“Great leaders find smart people, give them slightly too much to do, and then get out their way”“Work smart not hard”“Modern leaders need peripheral vision” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
11 Dec 201912min
