Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Grant Cardone: Why You Should Micromanage & The Secret to Wealth [Business, mindset, entrepreneur, disruptors]

Grant Cardone: Why You Should Micromanage & The Secret to Wealth [Business, mindset, entrepreneur, disruptors]

What is the secret behind billionaire success? what are the traits or entrepreneurs, leaders and philanthropists? In today’s revealing episode Rob interviews International Speaker, Entrepreneur & Best Selling Author, Grant Cardone. Listen in to discover the trials and tribulations of Grant’s success, what it takes to overcome an addiction and how you too can shift your attitude away from fear and towards success.    KEY TAKEAWAYS  Why do we need billionaires? Yeah, we need people taking the risk. People need to take more risk, people need to put themselves out there. People need to hire people. There are too many small companies in too much small thinking going on. Billionaires do pay a lot more taxes to the government than people think. The problem that people need to complain about right now is not the billionaires, because what they're saying is there's income inequality, wealth inequality, but the reality is there's education inequality. The billionaires play by a different set of rules than everybody else. You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game.  Can anyone become a billionaire? Yes, anyone can become a billionaire if you made, one; major decision. Number two; got the right vehicle, and three; didn't quit on it.   Why do you love micromanaging? Operate your business like it's an organism that needs its vitals checked. Be the one most interested and have an eye for things that other people for whatever reason don't say. So rather than getting furious about them not doing it or not seeing it are quitting, just turn it over to them. Trust no one to do their job, tell them to show you. How much did you spend, show me? I want to see it. Have that need to want to know every detail of the important things in your company. It’s either you micromanage now or wait until the things in cardiac arrest.   When you do these things, how do you want to be known? And then that might be linked to, why don't you just do one thing about real estate? I want to be known for helping people. Nobody's going to remember how much real estate, the plane I've flown or how much money I have, nobody. Nobody's ever remembered for that. Bill Gates won't be remembered for being the richest person in the world. He'll be remembered for he did something special.  As a drug addict, how did you shift from that and become so successful? When there's no male figure in a family, worldwide these numbers, drug addiction, incarceration, suicides, like grades, not completing schools, every major indicator for a kid, girl or boy, when there's no father present, they get destroyed. When I was 10, my dad died, 16 I got introduced to drugs. And I didn't plan on being a drug addict. I think I went for treatment when I was 25. Between the ages of 16 and 25, nine years, I tried to quit drugs for 10 times a day for nine years. That’s when I decided to quit drugs.  How do you manage your energy? How do you balance all these things that you do? Not everyone can manage their energy, not everybody takes responsibility for their energy. The thing to do is to take responsibility for the energy. I don't manage anything, I'm running controlling and I’m running the operation. Energy comes from doing what you love and being passionate about it. I would tell people to follow the money or be in a game that you are sure that you’re going to win. If the world will not reward you, if the world will not say, “Here, I want to exchange something I find valuable with something you do.” You might want to look at a different thing today because if it's valuable, people will pay you for it.  What is Scientology? Scientology is a practical, it is not what you see in the papers, the tabloids, CNN, or the quitter on the documentary, it's for honest people, they want to take a look at their life and know they have more potential and if you believe you have more potential, what they do there is they show you ways to get rid of things that might be blocking the individual. They showed me how I can remove barriers in my life, self-imposed barriers, self-imposed destructive thinking, ideas, weird reactions I had to situations, the inhibition to talk to people, the ability to have confidence in any room or an interview or to know how to communicate.   Why do you believe in Scientology? I've been interested in my whole life and who I am. Why am I either winning in life or having troubles in life? What does it take to make a marriage work? What does it take to make money work? What does it take to be happy? How can I find my purpose? Where's my energy? Scientology's helped me with all these things?  What's your attitude towards fear and risk? You got to take the risk. The best way to stay out of harm's way is to be the most dangerous person in the room.    BEST MOMENTS  “You'd rather have bad up than perfect not.”  “If you let everybody contribute to an idea, you would end up with nothing.”  “Intelligence is overrated, but speed gets rewarded.”  “You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game.”  “It takes money to move things, you're not going to move the bar on anything on this planet today.”  “Accountability is underrated, the easiest person to lie to yourself.”  “It’s either time or money, decide which one you are running.”  “Procrastination is the curse of perfectionism.”  “Make sure frequency and speed are over quality. Quality comes as you go.”  “Staying small never works.”  “The great secret about Scientology is how many super, super successful business people use it because a successful businessman knows or businesswoman knows money's not everything.”  “The only people that think a million dollars a lot of money is the people that don't have it. The only people that think you can live on a million pounds are the people that don't have a million pounds.”  “Start investing money.”  ABOUT THE GUEST  CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference.  CONTACT METHOD  https://grantcardone.com/  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Dec 20191h 23min

Caffeine Cast: How to Think Like an Entrepreneur [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Think Like an Entrepreneur [Business, mindset, entrepreneur, disruptors]

Most books tell you to ‘go for it’, ‘dream big’, ‘follow your passion’, and so on… but the thing is, these might be too dangerous of an advice for those who are just setting foot in entrepreneurship. Aspiring entrepreneurs must know the realities and learn how to be critical about them. So, in this episode of The Disruptive Entrepreneur Podcast, Rob discusses how to really think like an entrepreneur without the flowery and delusive whatnots you need roaming around the Web. There are only 9 things one must take note, to start and develop his entrepreneurial career. Know more about them when you listen in.  KEY TAKEAWAYS  Wear the very opposite of the rose-tinted glasses. Optimism isn’t bad at all IF you could see what’s beneath the surface—the real problems and the severity of the situation.  See an opportunity in everything. When an entrepreneur’s bombarded with tricky situations, instead of acting up, he immediately gets his thinking hat on and draw out some solutions while having to monetize at the same time.  Create MORE value. An entrepreneur, even in the middle of recession, or any economical, political changes, will do everything to produce more for the consumers. When you create a product or service that people value, it’s only then that it becomes fulfilling.  Create value NOW. Entrepreneurs offer their expertise without thinking much of what they’ll get. They know that their will be risk, but they also know that people trust you more when they see real outcomes.  We solve, we serve, and we scale. You can start small, then grow it into an empire. Think big.  Create fair exchange. As an entrepreneur, you’ll be transparent with everything that you do. Always do the right thing. Make sure that the products are fairly priced no matter what.  Take calculated risks, progressive incremental risks. You can’t go all in whenever you see fit. Make sure you’re well-equipped first—educate yourself.  We are producers, value-creators. Are you producing or consuming? Producers are the changemakers, the trendsetters. You’re on a mission to create a positive effect on everyone’s lives.  Disrupt, innovate, repeat. It’s always a cycle in entrepreneurship. It’s difficult to control the external factors involved, so insteatting them control your progress, be the change that you want to see. Always bring new ideas on the table.  BEST MOMENTS  “You got to be able to spot the problems.”  “They are PRODUCERS for the consumers”  “Entrepreneurs seem to create more jobs, seem to pay more taxes.”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Dec 201911min

RANT! It Takes 10 Years to be an Overnight Success (They Say) [Business, mindset, entrepreneur, disruptors]

RANT! It Takes 10 Years to be an Overnight Success (They Say) [Business, mindset, entrepreneur, disruptors]

It doesn’t necessarily take 10 years to gain success now because speed wins. It’s easier than ever before to use the network effect, reach people and leverage. Rob explains how you can take advantage of this observation to gain success quicker than ever before.   KEY TAKEAWAYS You do need to put the work and effort in to gain the reward of success however the world has changed. People can get rich quicker now compared to before. People aren’t leveraging the internet enough or using the network effect. Information travels at the speed of light now so you can reach people locally as well as globally. Social media is free so you can use all of these resources to get reach to your audiences quicker than ever. You can also get feedback in the same day. You can test quicker than ever before which means your can update quicker to suit your market and find bugs faster. The more you put out content and spend time on platforms the more you’re rewarded by these platforms with further and more reach. You can now do collaborations, have reviews or find people from anywhere in the world. So it’s easier to leverage than ever before. BEST MOMENTS ‘Work hard enough not to have to work hard.” “Yes it takes time, but it doesn’t have to take a lifetime”. “speed now wins.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Dec 20198min

How to Keep Reinventing Yourself & Career With Jay Alderton [Business, mindset, entrepreneur, disruptors]

How to Keep Reinventing Yourself & Career With Jay Alderton [Business, mindset, entrepreneur, disruptors]

Tune in to hear the inspiring journey and impressive rise of Bestselling Author, Podcaster, Personal Trainer & Body, Brain & Business Entrepreneur, Jay Alderton. Rob and Jay discuss what it takes to navigate the world of business, how to turn your passion into your profession and how to utilise online social platforms to gain a loyal following. They go on to dive into the psychology behind why people like, comment share and follow and how you too can spark an emotion, gain customers and grow your business.   KEY TAKEAWAYS Jay became a personal trainer whilst in debt and put everything on his credit card to open a studio. Eventually, Jay partnered with fitness brand Grenade and grew his brand. Jay’s entrepreneurial focus is on body, brain and business and as a result, his business is separated into B2B and B2C ventures including weight loss programmes, accountability programmes and personal training both online and offline, as well as helping other personal trainers and fitness entrepreneurs grow their businesses. Jay teaches them how to grab attention online, how to scale and grow digital products in the fitness space and have fun doing it. “You’re either a boat-burner or a toe-dipper. Don’t just quit your job and follow your passion, invest some time in the evenings and weekends and see if it’s a scalable business model. Additionally, you can set a 3-year plan to equal your salary through your part-time ventures and then quit your job. But when you can scale your passion and it works financially growing your business doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work.” Most entrepreneurs don’t need to speed up and generate more business, they need to slow down, prioritise and systemise. You need to change your mindset from exchanging your time for money and investing to get some time back. Three things can help you start a business and grow a following when you’ve got nothing. 1. Networking & Joint-Ventures 2. Social Media content marketing & personal branding 3. Providing a service. Asking for help is a strength and not a weakness, the people you hang around with will influence how to act and react and social media is a great tool to practice your emotions and expose yourself to trolls and critics because if your more yourself you will grow as a person, create relationships and turn the people that hate you into fans.   BEST MOMENTS “When you’re a personal trainer you’re everything. You’re a marketer, web-developer and everything in-between” “Unlike a physical business operating online means you’re open all hours” “When you’re passionate about the business you’re growing it doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work” “I now read 3 or 4 books a month, I now just love learning and having a social media following allows me to share what I’ve learnt and simplify it for my audience.” “If you can’t explain it to six year old you haven’t learnt it yourself” “I wouldn’t be here today is I hadn’t been made redundant” “You’re either a boat-burner or a toe-dipper” “Thoughts are not your reality and reality are not your thoughts” “Word of mouth is the most powerful thing in business” “Top of mind is tip or tongue” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body, and Business, by Jamie Alderton Contagious Book https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Best selling Author, Entrepreneur, Podcast Host & Fitness Trainer Jay Alderton went from a redundant contract worker to one of the top Body Transformation Coaches in the UK, has transformed thousands of lives in the process. He has spoken alongside experts such as Shaa Wasmund and Gary Vaynerchuk and shares his in-depth knowledge of what he has learned from his time in business, fitness, and life competing at British, European and World level Physique Shows. Jamie has created multiple successful businesses and balances the entire act with his family life as a loving husband and father CONTACT METHOD Official website: https://www.jayalderton.com/ Facebook: https://www.facebook.com/JayAldertonOfficial/ YouTube:https://www.youtube.com/channel/UCOKOB4Eb1s-MSA9TRistZcQ Email: info@jayalderton.com Podcast: https://podcasts.apple.com/gb/podcast/mindset-with-muscle/id1446617327 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Dec 201954min

Caffeine Cast: 8 Ways to ‘Game’ an Interview [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: 8 Ways to ‘Game’ an Interview [Business, mindset, entrepreneur, disruptors]

Discover the 8 ways to game, prepare and prevail and nail an interview. If you want to land your dream job, succeed in interviews or just learn how to pitch better this episode is for you. Rob dives into the 8 simple ways to prepare for an interview and how you can game the system with simple tips and tricks to stand out from the crowd.   KEY TAKEAWAYS  How to prepare for an interview, portrait yourself incredibly well and get the job you dream of  All candidates will lie - People are prepared to lie to get a job so your strategic advantage to get a job is to simply not lie. Always tell the truth and be honest about your weaknesses and mistakes and this will resonate with the employer and give them a reason to believe that you will always be honest with them moving forward.   Be honest about your weaknesses - Don’t immediately re-package your weaknesses into strengths and try to spin them into a positive, we all have weaknesses and all have upsides and downsides. Your weaknesses shouldn’t be a deal-breaker for the role as long as it’s not a required strength for the position you’re applying for.  Be honest about the last roles that you left - Don’t ‘bitch’ about your previous employer and give off the impression that you’ll do the same at your next company/. Don’t simply blame your previous employer for your faults, be honest and take the opportunity to be truthful when other interviewees won’t.   Don’t over-talk or go off on a tangent - Answer the questions, wait and answer again. You don’t need to pitch yourself too much and go off on tangents and fill the silent gaps with ‘something’  If you don’t have an answer be honest - It’s okay not to know the answer to everything, be honest and say ‘you don’t know’ you’ll get back to help or you’ll look into it.   There are 3 main areas that you need to research - 1. The company you’re going to work for 2. The role that you will be fulfilling 3. The interviewer that will be interviewing you.   Ask prepare questions - When you get your chance to ask prepared and educated questions that make the interviewer think. Aim to reverse sell them “why should I come and work for you” “what will the position do for my career development” Give the interviewer the chance to sell themselves to you.   Prepare a final closing statement - Aim to have a solid closing statement that encapsulates you and what you can do for the end of the interview. This is where you will sell yourself, pitch what you can do and make your big claim”   BEST MOMENTS  “There’s a time an a place for selling yourself, however, if you sell yourself at the expense of the truth this will damage your future working relationship with the employer.”  “Don’t just package your weaknesses as strengths, for example, stating you’re a ‘perfectionist’”  “Sometimes it’s best to stay quiet and allow them to answer the questions. Don’t go off on a tangent give clear and concise answers to the specific questions”  “You will lose a big opportunity if you don’t research the interviewer”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Nov 201916min

RANT: Critics Do Have a Purpose (Own it Like a BOSS!) [Business, mindset, entrepreneur, disruptors]

RANT: Critics Do Have a Purpose (Own it Like a BOSS!) [Business, mindset, entrepreneur, disruptors]

Critics have a purpose in business and in life and if you can understand and embrace them it can really help your business and your growth. Listen to Rob’s surprising rant about the purpose, benefits, gifts and growth of having critics, trolls and haters. Discover the hidden lessons in criticism and how your critics are actually your biggest drivers of growth. KEY TAKEAWAYS The purpose, benefits, gifts and growth of having critics. Everything that you think is unfair you’ve probably done to someone else/ Everything that you don’t like is based on your own values and not theirs. It’s wise to remember that the traits that you dislike in others we have in ourselves. A lot of critics are just lashing out, they’re emotional and seeking attention as a result of something in their lives. A wonderful thing to do is to be kind to people when they’re being unkind. It’s important to remember that they are not unkind people they are just acting unkindly. If you understand your critics and realise that they are acting emotionally you can help to serve them and even help them and turn them into a customer. When you get criticised the only thing you’re really interested in is your own emotions and overcoming them. The greatest gift you can give to the critics is also the best gift for yourself. If you can ‘let go of it’ you will have a better mindset and mind space. In reality, you’re the one who’s suffering when you react to how a critic ha reacted to you. Growth is found on the border of support and challenge. When you have a critic that is a challenge but as a result, your fans will support you so you have an equilibrium. You need to have both otherwise you will get complacent, cocky and arrogant or be broken. You need to be careful where you invest your time. If you invest too much of your time addressing critics, trolls and haters your business may suffer so be wise with how you respond. Your critics give you the best lessons., your critics help you to search, grow and look internally when you’re balanced and help you ask yourself about growth. Critics are also great for your marketing algorithms, a critic will help you grow the best by engaging with your social posts and content posts. BEST MOMENTS “The more your business grows and the more money you make the more critics and trolls you will attract.” “The lowest form of marketing is to criticise others to elevate yourself”“Hurt, people, hurt people” “It’s ironic that the critics don’t like being criticised” “Forgiveness is about you letting go of all of the emotion and anger” “Kill them with kindness” “Critics are reaching out for attention, likes, respect, followers and fans. But the reality is you are too.” “When you block a critic you will just manifest another one. You need to overcome them” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Nov 201920min

Ben Askren: Mixed Marital Arts Champion to Entrepreneur [Business, mindset, entrepreneur, disruptors]

Ben Askren: Mixed Marital Arts Champion to Entrepreneur [Business, mindset, entrepreneur, disruptors]

There is no other way to go, but up!   In this episode of The Disruptive Entrepreneur Podcast, Rob Talks to Ben Askren, a pro MMA fighter and pro Olympic wrestler, about fighting, dealing with haters, and stepping up your game.   If you’re like Ben who cringes on the idea of mediocrity and repeating failures, then you’re at a good start. Discover how you can improve more at whatever chosen field you’re in as he shares his personal stories, career downturns (to stray away from), and some great book recommendations. They also talk about how you can manage the external factors that affect your career journey above all else, so tune in.  KEY TAKEAWAYS  When Ben saw that everyone around him was better in what he does (i.e. wrestling), he stepped up his game. Knowing just the basic styles won’t even give him a podium finish, so he learned everything that he could possibly learn. He wanted to win every wrestling match and be at par with the pros.  Most likely, there’s someone out there who has been in the same (or similar) situation as you. It would be such a waste on your time if you try to solve things on your own. Observe and learn from other people’s experience (and mistakes). In this way, we avoid setbacks and grow exponentially.  There will always be a fear of failure—it’s part of being a human. So, how do we cope? Acknowledge that it will happen, plan better, and get thrilled of whatever the results are.   When asked about he deals with critics, bashers, and naysayers, Ben advises showing people some love. He also adds that during a child’s formative years, it’s best that parents and guardians give them the push they need. They should be told about how immense can their future be, how great can they be, when they put their knowledge and capabilities to good use.  BEST MOMENTS  “Just because something is done in a certain way, it doesn’t mean it’s the best way to do it.”  “Wrestling is getting so much better, so much faster.”  “The greatest reward comes with the greatest risk.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Antifragile: Things That Gain From Disorder by Nassim Nicholas Taleb | Amazon https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680  Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams | Amazon https://www.amazon.com/Win-Bigly-Persuasion-World-Matter/dp/0735219710  Loserthink: How Untrained Brains Are Ruining America by Scott Adams | Amazon https://www.amazon.com/Loserthink-Untrained-Brains-Ruining-America/dp/0593083520  Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steven Kotler | Amazon https://www.amazon.com/Stealing-Fire-Maverick-Scientists-Revolutionizing/dp/0062429655  The Rise of Superman: Decoding the Science of Ultimate Human Performance by Steven Kotler | Amazon https://www.amazon.com/Rise-Superman-Decoding-Ultimate-Performance/dp/1477800832  The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle | Amazon https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/0525492461   ABOUT THE GUEST  Ben Askren is a retired professional MMA and a former Olympic wrestler. Among other titles, Ben is known for becoming the ONE Welterweight Champion and the Bellator Welterweight Champion. He is currently in the 12th spot of the UFC welterweight rankings.  Ben Askren on Twitter (@benaskren) - https://twitter.com/Benaskren   ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Nov 201937min

Caffeine Cast: 10 Contrarian, Disruptive Entrepreneur Qualities [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: 10 Contrarian, Disruptive Entrepreneur Qualities [Business, mindset, entrepreneur, disruptors]

In this episode Rob takes his several years of experience and knowledge of being a disruptive entrepreneur and explains the traits he’s also often recognised with people who are also disruptive entrepreneurs. These 10 traits are discussed by Rob and why he believes they are traits of these types of entrepreneurs. KEY TAKEAWAYS Most disruptive entrepreneurs are impatient and hate things being slow. This also includes not liking internal politics and hierarchy. But this can be good as it means you’re first to market. They’re prepared to be wrong in order to be right, often learning from their mistakes. Many consider these type of entrepreneurs to be ‘crazy’ which means they get a kick out of having unproven ideas. But these people make the impossible, possible. They’re prepared to not be liked and loathed in order to be admired and respected. If you want to disrupt then you’re going to have to have people dislike you on the way. They often cause chaos and disorder because they change and are impulsive. Entrepreneurs who are disruptive are also often visionaries so are able to tell the future before it’s happened because they can create their future. They’re prepared to fail often and fast because they tend to have a testing mentality where they get their product out as soon as possible without having it made perfect first. This could mean that there are often less worried about risk. It’s common that disruptive entrepreneurs are delusional because they often believe that they can do things that everyone else deems as impossible. They expect and believe that they can draw more out of people than others can. So they deem a lot more things to be possible than a lot of others, often leading them to believe that they can do more than what they can’t do. BEST MOMENTS ‘Every upside has a downside’. ‘Speed often wins’. ‘Always be live testing your products’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Nov 201915min

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