Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Avsnitt(1191)

Caffeine Cast: How to Grow Your Business Without Sleepless Nights! [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Grow Your Business Without Sleepless Nights! [Business, mindset, entrepreneur, disruptors]

In this episode of TDE Rob explains how you can improve your sleep by becoming more strategic and less operational within your business. Rob also covers the importance of marketing and sales within your business and how you can make improve your systems so that your business becomes more sustainable.    KEY TAKEAWAYS Mark and I draw half of the profit and reinvest the rest back into the business and have done for several years. Look at what your net profits are, look at what you’ve got in your retained profits and make a goal of withdrawing X amount and retain X amount. You’ve got to feel like you’re earning enough out of your business to feel grateful to be in your business otherwise you’ll resent your business if you’re working in it all of the time and the profit is always a promise for the future but not today When you hire staff, try your best to make sure that they’re revenue-generating and their salary is paid for by their job. People will react in an emotionally volatile way and will be more susceptible to ‘get rich quick’ things when they’ve got not any money or are in debt. The more strategic and less operational you are within the business, the easier you’ll be able to sleep at night. Most people don’t focus enough on marketing, the solution to most cash flow problems is marketing and sales. Building multiple streams of leads doesn’t mean doing all streams at once. Have a budget and save 20% of that budget to spend on testing on new marketing streams. BEST MOMENTS ‘Free markets rely on competition forces, continual improvement and innovation.’ ‘Always reinvest enough money for improvements to the business.’ ‘People think salaries are a lot of risk but it’s not.’ ‘When you’ve got a wall of cash you’re more likely to make better choices.’ ‘Prepare for growth, grow, repair after growth and repeat.’ ‘Have multiple streams of marketing.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Aug 201917min

Dealing with Depression in Business [Business, mindset, entrepreneur, disruptors]

Dealing with Depression in Business [Business, mindset, entrepreneur, disruptors]

“All depression and loneliness by definition is just 10x worse in business when you’re alone.” Entrepreneurs aren’t bulletproof in terms of their well-being. The rollercoaster of schedule, tasks, and various people you meet can take its toll on your mental health, and consequently, on your business. In this episode of The Disruptive Entrepreneur Podcast, Rob helps you on dealing with depression in business. First off, it’s important to consult a professional when you think you’re feeling there’s something wrong. The following are just different ways on how you can understand your mind and personality to avoid any mental illness from happening and to keep your business running. A high-performance company needs individuals with healthy mental well-being. Discover more when you tune in. KEY TAKEAWAYS It’s OKAY to ask for help; it’s okay to be vulnerable. It doesn’t mean that you’re weak and incapable. You’re just acknowledging that you’re human—you’re not a superhuman, a god, or an omnipotent body. We face challenges, struggles and failures, and each of us are only equipped with limited resources. Accept that you need others. Don’t self-medicate. Consult professional help. If you feel any imbalance in your body and mind, then don’t hesitate to approach someone. Be wary of what might have caused this. Maybe you’re overworking yourself or overthinking about stuff. Meeting and inspiring other people can instantly lift your spirits. Get around nature—when exposed to the beauty of it, all fears, stress, and doubts are removed. Exercise also to remove all the toxins and to release happy hormones. The challenges that come in your life should be a motivation for you to better yourself and to conquer each day. It’s unpredictable when and how they come in your life. Never doubt yourself that you’ll never get past them—you need them to learn and to grow. BEST MOMENTS “You’re not alone even if you feel you are.” “Talking with other people is cathartic.” “When you let things bottle up, you become subservient or slightly weak.” “Don’t deny what you’re feeling; allow to feel what you’re feeling.” “Having critics is great because it prepares you for your higher level of your business.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Aug 201932min

Caffeine Cast: Tasks You Can Outsource on Social Media [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Tasks You Can Outsource on Social Media [Business, mindset, entrepreneur, disruptors]

In this episode of TDE Rob explains the tasks that your social media manager should be doing and why each task is important. He also breaks down how you should portion the different types of content up. Find out how you can get the most out of outsourcing your social media by listening to this episode…  KEY TAKEAWAYS  Give them the job specification, the mission and vision of your business, the key result areas, the income generating tasks and then the other tasks.   Some of the tasks should be:  Let them run with the social media that you use the least using an app or software where you don’t have to give them your passwords but can still give them access to your account.  Get them to repurpose your content that you’re not already posting into. For example, take a FB live video and create other social media posts from that.  You want them to increase the amount of posting that you already do. E.g. If you post once a week, get them to post once a day.  Have them set up your own business groups on your social media. It takes time to grow a group so get them to increase the numbers within the groups.  Use your existing platforms to grow your other existing platforms.  Have them follow all of the major influencers in your space and model some of their best work. Don’t copy, just model their work.  Get them to create a content plan for you each day so you know what they need from you and when and what content’s going out where and when.  They need to be doing keyword and headline research so you know what’s being searched for the most.  Get them to join all of the other Facebook groups within your industry and connecting with all of the influencers within your niche.   Your content should consist of about 70% content, 10% personal, 5%-10% pure engagement jacking and 5%-10% selling.   ‘The truth about entrepreneurship’ is one of the most popular headline within my niche on YouTube. ‘Will make you’ is one of the most engaging phrases on Facebook.    BEST MOMENTS  ‘You need to give them access to your accounts.’  ‘Don’t think you have to create new content all of the time.’  ‘There’s new content within your existing content.’  ‘Good artists copy, great artists steal.’  ‘Remain unique but model what works.’  ‘The purpose of shares, likes and comments is reach. The more you get, the more reach you have.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Aug 201915min

400th Special Episode Secrets to Success With Kevin Clifton, Jake Wood & Ricky Wilde (LIVE) [Business, mindset, entrepreneur, disruptors]

400th Special Episode Secrets to Success With Kevin Clifton, Jake Wood & Ricky Wilde (LIVE) [Business, mindset, entrepreneur, disruptors]

Today on the 400th episode of The Disruptive Entrepreneur Podcast, Rob Moore talks to successful people in the creatives and arts industry. We have Kevin Clifton, Ricky Wilde & Jake Wood to talk about their respective careers and how they’re able to climb up the ladder of success.  For Kevin, Ricky, and Jake, hard work and determination go a long long way. Even though people say that there’s 'no money in the arts', this saying never stopped and never will stop them. Instead, it’s what makes them strive and thrive in their industries—to make their names and to mark their legacies. Start tuning in to know more about their stories in this episode. KEY TAKEAWAYS He has been dancing since he was 4 and according to him, the best dancers, just like any artists, will make you feel something. They have techniques on how to communicate their art with you effectively. People enjoy whatever you put out if they feel the authenticity and creativity. They’ll connect with it in some way or another. And, don’t even bother with the bunch who don’t appreciate what you’re doing. Their negativity can throw you out of focus. Eye on the prize, always. What traits does Kevin admire in other successful people? Hard work – Being relentless in finding your passion. Connecting with people and being humble. Keeping it together despite the challenges, the rejections, and the failures. What would Kevin advise to the younger him? Live your truth. Don’t waste too much energy trying to be something you don’t want to be. According to Jake, it takes hard work, dedication, and stubbornness to be a great actor. He started pursuing his passion in acting since he was 10. Ricky has been successful in the music industry for decades. He admits that there’s a lot of fear and insecurity that he’s finding balance with. Who do they admire? Ricky admires Dave Grohl and Kurt Cobain for putting out great music out there. BEST MOMENTS “The best dancers are the ones that can make you feel and connect emotionally with you.” “People get bored with watching someone who’s kind of perfect of techniques and lines… They don’t want to be given a display of something; they want to be excited by it.” “You think that the world is talking about you and you place all the importance on it. But the truth is no one cares.” “I probably wasted a lot of energy worrying what everyone else think of me and as a consequence living my life for other people.” “Insecurities are inherent in successful people.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE GUEST Kevin Clifton is an English professional dancer on Strictly Come Dancing, a BBC TV Series.  Together with his celebrity partner, Stacey Dooley, he has won the sixteenth series of Strictly Come Dancing in 2018.  Kevin also has experience in musical theatre. He made his musical debut in Dirty Dancing The Musical in London’s West End. https://twitter.com/keviclifton https://www.instagram.com/keviclifton/ Ricky Wilde is a British songwriter, musician and record producer. He’s the son of the singer and actor, Marty Wilde. He released his first single, I Am An Astronaut, in November 1972. His mentor then groomed him as a teenybopper star in 1973. When his sister Kim Wilde was discovered in 1980, he was happy to contribute his talent as a producer and a co-writer for her. Since then, Ricky continued working for the music industry. https://www.facebook.com/pages/Ricky-Wilde/111783368840900 https://twitter.com/Wildericky Jake Wood is an English actor best know for his roles as Max Branning in a long-running BBC soap opera EastEnders and as the voice of GEICO gecko. He’s currently a host in Pound for Pound Podcast together with Spencer Oliver. In this podcast, they give the latest updates, opinions, and analysis of fights and happenings in the boxing world. https://twitter.com/mrjakedwood ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Aug 20191h 17min

Caffeine Cast: 7 Ways to Scale Your Start up (With NO Cash!) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: 7 Ways to Scale Your Start up (With NO Cash!) [Business, mindset, entrepreneur, disruptors]

In this episode of Disruptors, Rob shares his 5 fastest ways to gain more clients for small start-ups or anyone struggling with Business. If you listen to the podcast first thing in the morning and follow the steps laid out, Rob is confident you will gain new clients by the end of the same day if you are motivated and hungry enough to get out there.  KEY TAKEAWAYS  Join the relevant Facebook groups in your Niche. Begin by content marketing, get yourself seen and known. A simple Facebook search of your niche will present you all the best groups and pages relevant to your niche (check the group policies and guidelines to ensure you get the most out of the group).   Call all of your clients. Ask them for new Business or a renewal, offer them a discount to retake your products, services or packages. If they’re not interested then ask them for a referral, they are likely to know someone similar to themselves interested in your products or services.   Content market and build your network on Linkedin, the social media designed for business. Connect with others in your niche by searching for their job titles, build your network of similar interests and gently market your products and services to them by posting what you do on your feed. Try to avoid direct message spamming your clients.   Go to local business networking events. Google search for events in your local area regarding your niche or head into London, the UK business hub to check out networking events and meet potential new clients.   BEST MOMENTS  ‘Pick the lower hanging fruit’  ‘To know and not to do, is to not know all’  ‘Share what you do, share tips & strategies, people will naturally follow you, like you, request friendships and direct message you’  ‘If you want to get what others have not, you must do what others do not’   ‘You don’t get opportunities sat at home’   ‘I decided instead of joining others, I would create my own’   ‘Nothing moves unless you do’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Aug 201915min

Dealing With The Hardest Challenges of Your Life (LIVE) [Business, mindset, entrepreneur, disruptors]

Dealing With The Hardest Challenges of Your Life (LIVE) [Business, mindset, entrepreneur, disruptors]

In today’s episode of Disruptors Podcast, listen to Rob answer all the questions from the participants during the Mindset & Money Event at the Progressive Headquarters last July 21. It didn’t only promise to help improve their business mindset, but the event also encourages personal development.  Discover how to find you WHY, how to squash your overpowering ego, how to attain happiness, why gratefulness is the key to everything, why start honing your public speaking skills and many more. Equip yourself with the knowledge when you’re about to set out on your journey. Learn also how Progressive was able to scale up when you tune in.  KEY TAKEAWAYS  Finding your WHY is not the be-all and end-all. It’s okay to be unsure about where you’re going. You can start and continue your journey while you’re looking for your WHY.  Get rid of the external influences that break your mindset. If you’re getting too caught up with political news and current events, stop watching TV and reading the newspaper. If you’ve noticed a person who only wants to see you lose, then cut them off.  Note also that it’s also problematic hanging around people who always say YES to your ideas and opinions. You need the challenge, not just support. Surround yourself with people who you can learn from – from their experiences, stories, and wisdom.  How to move your ego out of the way? Since it will impede your growth, learn to be humble. Don’t market yourself as an expert if you aren’t.  Happiness is progress towards a worthy goal. It’s moving towards, not away from, what matters for you. It’s about overcoming the challenges and feeling amazing afterwards.  Always be grateful with not just the opportunities but also the challenges. Here are things you can tell yourself to make it easy:  It could be worse.   It’s just a first-world problem.   I get to show the world what I’m about by solving it.   There are lessons behind these problems.  Public speaking is a fundamental skill. It increases your confidence, your engagement, and your value.  There’s an infinite amount of opportunities around you. Just don’t let your fear and doubts get in the way on owning them. There are only two outcomes: success and failure. If it comes to the less good outcome (failing), then the best thing to do is to treat is an experience and to learn what you can from it.  BEST MOMENTS  “Find a paradox, then there’s the wisdom.”  “Balancing of the selfish and selfless is probably self-mastery.”  “Only hang out with people who want you to want.”  “Believe in not where you are now; believe in where you will go. Believe in not who you are but who you will become.”  “If you don’t market your products and services, then your competition will.”  “It’s easy to be grateful when things are going well.”  “My work is my art.”  “You stay motivated by having consistent time into a venture when you know you’re moving forward.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Aug 201958min

Caffeine Cast: My 5 Biggest Business Mistakes (& Lessons Learned) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: My 5 Biggest Business Mistakes (& Lessons Learned) [Business, mindset, entrepreneur, disruptors]

Learning from others mistakes is the best way for you to avoid unnecessary setbacks in business. In this episode of Disruptors, Rob reveals 5 of his biggest mistakes he personally made in business and how he has learnt from them so you don’t have to make them yourself. KEY TAKEAWAYS Not embracing marketing. You could have the best shop with all the latest systems, modern design and hottest products. However, if you don’t have anybody in your shop then you have no business. Marketing is getting people through the doors of your shop through generating leads, building on existing relationships to gain repeat customers. Get your story out there to build trust. Over listening to the critics. We hate to admit it but critics are vital to success, take the negative feedback as constructive criticism and use it to build on your business and improve. Having the fear and accountability of impressing critics will force you to improve but unfortunately you can’t please everybody, don’t let yourself become overwhelmed. Inconsistent management. You must understand the different styles of management and leadership and how each has their own benefits and downfalls. It’s key to implement both styles in your business to cater for different areas. Doing business alone. Rob shares how his experience in being a property investor has taught him that you cannot do business alone if you want to succeed. You need to work with people with the correct skill sets and attributes to achieve the greater goals faster than if you try to attempt everything yourself. No one is self-made, the Yin to the Yang must be outsourced. Slow reporting. Rob explains why it’s key to keep on top of your business metrics, so many businesses don’t know how they’re doing in terms of their financial position, cash in the bank, P&L etc. All of the answers as to where you need to improve and grow in your business lie in your balance sheet and your KPIs. BEST MOMENTS‘Improve, innovate, stay humble’ ‘Your worst critic of all can be yourself, the voice of past mistakes’ ‘You are not a failure, you just fail from time to time’ ‘It’s very rare that you get a good manager and good leader simultaneously’ ‘You do what makes you feel alive, what you have the greatest skill, experience and interest in’ ‘You cannot master what you do not measure’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Aug 201915min

4 Ways to Hire The Right Employees (LIVE) [Business, mindset, entrepreneur, disruptors]

4 Ways to Hire The Right Employees (LIVE) [Business, mindset, entrepreneur, disruptors]

It’s difficult to find the right person to fill in a job. It’s a needle in a haystack.  So, in today’s episode of the Disruptors Podcast, Rob shares with you tips so we can make the hiring process easy and as smooth.  He gives us the 4 areas we need to look at during the process.   From posting your job ad to doing the interviews to signing the contracts, you must be keen and observant as the person you’re looking for is someone who’ll play a role in advancing your business.  You’ll also have to be wary of the red flags when you’re in the search for the best candidate. An aspirant will always seem very knowledgeable and impressive during the process, so look into ways how you really can filter who fits with your company’s values, missions, work culture, and objectives.  Start tuning in to know more.  KEY TAKEAWAYS  4 Areas You Need to Look at During Employment:  Post a compelling job ad: Be clear on what you are and what you want so you can attract the right people for your company.   Make your job descriptions interesting. Stay away from putting out a full 2-page list off tasks. They won’t like that. Instead, lay out your visions, values, benefits, KRAs, and then the overview of tasks.  Read their CV. Scrutinize. How was his/her career growth for the last years? Do they fit the job? Check out their references.  Do the interview. People will know what to say just to impress you. They’ve researched and will give you general answers to what you want to hear. The best thing to do is to ask the right questions and be specific.   Where to find them? Recruitment agencies, outsourcing sites, referrals, and even social media.   Don’t hire entrepreneurs or a version of yourself. Hire for the role. Base your judgment on what you really need to ensure high performance and growth.  BEST MOMENTS  “Employment is a bit of a trial and error and a bit of a lottery.”  “What you want with your job ad is to sell the right people in and push the wrong people away.”  “Finding great people and retaining them will be huge in your business.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Juli 201925min

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