Creating Culture Champions In Your Organization with VaynerMedia’s Chief Heart Officer, Claude Silver (#35)

Consciously building a culture of kindness and empathy may be the key to attracting and retaining high-performing talent for the long haul.

Berta Aldrich: “So tell us about what these culture champions look like and who are they and what is their charge in your organization.”

Claude Silver: “I will say they are global. They are in all of our offices. They have their own jobs. They have day jobs. They have been, you know, anointed is not the right word, but they are culture champions. They call them that, meaning someone's having a bad day, someone needs to go for a walk … Want to have a coffee? How are you doing? Reaching out, making sure people have friends at the workplace, making sure that they're not the ones sitting alone at lunch, that type of thing. And so the way I found them was they were people just like me, that were doing this already, but having a day job. … we build the connective tissue because that's our strength. So there are people I can rely on in my heart of hearts who have great intuition and want this to be the greatest career choice that anyone makes.”

Highlights

[2:43] What’s a Chief Heart Officer?

[8:19] Transitioning from “getting by” to a culture of empathy and kindness

[10:58] Identifying the culture champions

[13:34] Building a hiring approach

[16:27] Skill set fit

[20:15] Quarterly growth plans and stay interviews

[23:00] “Kind candor”

[24:43] Company alumni program

[25:50] HR finding the fear or the cancer

[35:57] Skills for future great leaders and high performers

Guest Bio

Claude Silver, Chief Heart Officer, VaynerMedia

Claude Silver is VaynerMedia’s (and the world's) first-ever Global Chief Heart Officer, tasked with fusing empathy with agency to unlock employee potential and foster a culture of belonging across the 2000+ person organization. Between her deep education in psychology and spirituality and the two decades she has spent as an advertising strategist, Claude has been studying and influencing human behavior for over three decades.

Outside of her role at VaynerMedia, Claude speaks globally about the need for heart-led leadership in today’s workplace and the importance of treating “employees” like people, not numbers. Her success in guiding client relationships, global brand strategies, operations, management and culture is driven by her abiding passion for creating spaces in which people can show up as their true selves and thrive as a result.

Links

https://www.linkedin.com/in/casilver/

https://www.claudesilver.com/

https://vaynermedia.com/

https://podcasts.apple.com/us/podcast/emotional-optimism-living-in-the-silver-lining-podcast/id1441782924

https://open.spotify.com/show/3fAXOkGMiGKuYmsrJfrX5m

https://www.hrmorning.com/articles/10-retention-strategies-every-company-needs/

https://www.hrmorning.com/articles/4-workplace-tiktok-trends/

Berta Aldrich’s best-selling book, Winning the Talent Shift, is available on Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/iS7MuPJ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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