SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter21 Feb 2018

Can p1440 change the landscape of beach volleyball?

It’s not a tour.

That’s the first thing that Dave Mays, this week’s guest on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, wants you to know about p1440, of which he is a founding partner.

It is many different things with many different meanings. Take, for example, the name itself. The 1440 is assured: It represents the 1,440 minutes we all have per day. But the p? Platform seems to be the most popular word for it, though, as Mays says, it’s up to your own interpretation. It could be purpose. Or power. Or people. Or whatever word that starts with ‘p’ you’d like to use to represent how you’d like to use your 1,440 minutes in a day.

Would you like to use it to strengthen your relationship with people? People it is. Or strengthening your mind, body and soul? Power it is.

That sort of the point: p1440, and how you spend your minutes, is up to you.

To some, yes, that means it’s a beach volleyball tour or league, and currently, there are eight events on the schedule, which bridges 2018 and 2019. The first four are set – Chicago in September, with Huntington Beach, San Diego and San Jose to follow – while the next four, which will be held in early 2019, are in limbo, though the sites have been whittled down to a few catchy options. There’s Vegas – Vegas! – a major city in Texas (Dallas and Houston, namely), Miami, Hawaii.

An ambitious start. An exciting start. And that hardly scratches the surface, for each event is not just a beach volleyball tournament.

It is, as Kerri Walsh-Jennings, a co-founder along with her husband, Casey Jennings, and Mays, has taken to saying: “Part Wanderlust, part Coachella, part beach volleyball league.”

Each event, tantamount to the World Series of Beach Volleyball, will feature a tournament, but it will also serve as a music festival of sorts, replete with concerts and fanfare and everything you’d expect of the triumvirate Walsh-Jennings mentioned.

How, you may be wondering, can an upstart tour fund eight events while also doubling as a music festival? Beach volleyball has been a notoriously volatile space in the market, in spite of the sport itself growing every year, to the point that more girls play volleyball than soccer or track and field or basketball.

For females, it’s the most popular sport in the country. And yet nobody has been able to monetize the market in a sustainable enough fashion for it to work. The business model has remained the same since a company named Event Concepts began putting on professional events in 1976.

They’d find a sponsor – Schlitz Beer was the first – or many sponsors, to throw in money, and that money would then be translated into prize money, which would draw talent and a crowd to watch that talent. Sponsors would be happy because they got the eyeballs they wanted, players would be happy because they got the prize money they wanted.

And so it went.

Until, of course, the tabs being run up by the tour were too hefty for the sponsors to cover, and one gigantic failure led to the next. Event Concepts was booted in 1984, thanks to a player protest at the World Championships of Beach Volleyball, and in came the AVP, an organization led by the players and a young, savvy agent named Leonard Armato. The AVP changed hands in 1990, when Armato was replaced by Jeff Dankworth, who in 1994 was replaced by Jerry Solomon, whose gross mishandling of the finances led to a bankruptcy, only for the AVP to be revived by – who else? – Armato in 2001.

Nine years later it was bankrupt again, and in 2012, Donald Sun took over and put on a pair of events, and since then he has done a fine job of steadying the frighteningly tenuous heartbeat of beach volleyball, increasing prize money and events and introducing a “Gold Series” and putting the sport back on television.

And yet the business model remains relatively the same, though there are certainly various nuances, as 1976: sponsor-driven.

“If we were to start a new pro beach volleyball tour tomorrow, we would fail,” Mays says on SANDCAST. “So that’s why we’re not starting a pro beach volleyball tour. We’re taking the sport of volleyball and we’re celebrating it, what works and what doesn’t. We’re applying some principles of what have worked and what do work, to this.”

And here is where the differentiation between p1440 and the AVP Tour begins.

p1440 will charge a $40 gate fee, every tournament. The AVP allows its fans, which pack stadiums, for free, though there are paid box seats. But the entry gate will hardly be the chief source of revenue for p1440.

That’s where the “platform” comes in.

Above all else, above volleyball and music and entertainment, p1440 is built upon four pillars: competition, development, health and wellness, entertainment.

The platform, an online resource featuring myriad digital media, will host webinars, coaching, nutrition, live clinics – any type of wellness resource you might need, be it mental, spiritual or physical. It’s not live yet – it is scheduled to launch in July – and until 2021, it will not be monetized. The content will be entirely free, with the goal of reaching 4 million subscribers by 2021, by which point a subscription fee will be required. No numbers are for sure in terms of the subscription fee, but on SANDCAST, there was a $5 estimate. If p1440 hits its goal of 4 million subscribers at $5 a month, you can do the math – $20 million in revenue per month from the platform alone.

If successful – an admittedly large “if” in this sport – the subscription model answers, in part, where the prize money and funding for the tour will stem from. Which leads to the next inevitable question: Who will be receiving those paychecks?

Mays, who built and sold a shipping business for a not-so-small fortune and was looking for a new project to work on, thinks it’s no question at all: p1440 will feature the finest talent in beach volleyball, and not only because there will be more prize money – he gave no definitive figure on what the breakdown will be, only that it will be more – but there will be more talent.

The failure to retain the game’s highest talent led to the breakdown of the NVL. Players want to play against the best, which was why, when Sun revived the AVP in 2012, and the top players returned, the NVL lost momentum and, eventually, financial backing. The best currently play on the AVP and FIVB tours.

There will be a battle over loyalty, the AVP’s non-compete (p1440 has no exclusivity clause in its contract), and, when it comes down to it, prize money and sponsors.

Mays intends on bringing in the best, not only in this country, but overseas.

Each tournament will feature a 24-team main draw. Sixteen of those teams will be Americans automatically seeded in. Four will come out of the qualifier. And four will be international wild cards.

Want to play against the best? p1440 could have Alison and Bruno, or Evandro and Andre, or Nicolai and Lupo. For the women, it could be Ludwig and Walkenhorst, Agatha and Duda, Talita and Larissa.

Walsh’s reach, even if she has been on the peripherals of the game as a player lately, is still extensive. You don’t win three gold medals and suddenly lose all of your contacts.

Those players mentioned will be available, too, for Mays and Walsh-Jennings and Casey Jennings have made it a point to schedule around the AVP as well as four- and five-star FIVBS.

The plan is to have the best in the world, playing for the best prize money in the game, with some music and entertainment to cap the night.

It’s a lot. It’s big. It’s potentially transformative. It might work, it might not. That’s part of the excitement around this movement. And maybe that all sounds a bit crazy, though it is worth reminding that the most successful ideas and businesses were, at one point or other, invariably labeled “crazy.”

As Walsh-Jennings wrote on Instagram: “It’s go time.”

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AVP Chicago: " HOLY SH%$!" The Shove! The Shoes! The League!

Welcome back to Beach Access, where Kyle Friend and Travis Mewhirter break down all things beach volleyball, in this case AVP Chicago, where things got positively wild. Taylor Crabb in shoes? YUP! Chase Budinger shoving Trevor Crabb? Oh, yes. AVP League drama? Got it all. Miles Partain and Andy Benesh dominating alongside Melissa Humana-Paredes and Brandie Wilkerson? Check and check. Fun one! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products! We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link. We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

2 Sep 202430min

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29 Aug 202442min

Ryan Wilcox: Beach Volleyball's Next Hawaiian Baby Court Beast

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Ryan Wilcox, the next talent coming out of Hawaii in a long, long list of them. Bourne sent some shockwaves through the beach volleyball world when he dropped Chaim Schalk and picked up Wilcox, leaving some wondering: Who in the world is Ryan Wilcox? We cover that and then some during this episode in which we chat about: Wilcox’s upbringing in Hawaii, surrounded by McKibbins and Crabbs and all of the names we’re so familiar with Why he chose to go to UC Santa Barbara, and how a 6-foot-2 outside hitter was named four-time AVCA All-American What it was like when he got the call from Bourne to become his partner How beach volleyball was always his planned path as opposed to indoor And much, much more. SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products! We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link. We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

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LIVE Mailbag Episode: Why Did Tri Switch Partners? Beach Volleyball in...Montana??

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21 Aug 20241h 4min

Manhattan Beach Open Recap: The Redemption of Trevor and Theo

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Manhattan Beach Open Preview: The Return of The Olympians

Welcome back to Beach Access, where Travis Mewhirter and Kyle Friend break down, preview, and chat about all things AVP Beach Volleyball and the Volleyball World Beach Pro Tour. Today, we're previewing the Manhattan Beach Open, which begins with Thursday's qualifier and ends on Sunday with someone getting their name on the Pier. The big question: Who? We chat about that and a whole lot more, including: How will Kristen Nuss and Taryn Kloth, and Kelly Cheng and Sara Hughes, rebound from a disappointing finish at the Paris Olympic Games? Will Miles Partain and Andy Benesh resume their dominance on the AVP Tour? Why Terese Cannon and Megan Kraft are sneakily a contender to win their first Manhattan Beach Open A look at Tri Bourne and Ryan Wilcox as they make their AVP Heritage Series debut Why Evan Cory and Alison Cerutti are a dangerous, dangerous 10 seed And a whole lot more! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products! We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link. We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

15 Aug 202444min

Deahna Kraft: Embracing the Suck to "Make a Little Bit of Magic"

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Deahna Kraft, one of the top up-and-coming prospects in USA Volleyball and on the AVP Tour. A 25-year-old from Seattle, Kraft went from walk-on to court one at Pepperdine, and is now winning gold medals on the Beach Pro Tour, as she did in Belgium with Lexy Denaburg. On this episode, we chat about: Kraft switching from blocker to defender, and embracing the suck that inevitably comes with such a big change Why letting go of results inevitably, and counterintuitively, leads to getting better results, as evidenced by Kraft’s first two international top five finishes Why this long off-season has been the best she has ever had Her wild ride at the Volleyball World Stare Jablonki Challenge, where, on three hours’ notice, she bought a flight and promptly qualified And, as always, much, much more. SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products! We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link. We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

14 Aug 20241h 28min

Paris Pod: Beach Volleyball Enters the Scandinavian Era; Duda and AP put Brazil back on top

This is the FINAL Paris Pod/Road to Paris/The Road is Here. The Road is done. The Olympic Games are over. And goodness gracious gosh almighty was it one hell of an Olympic Games. We brought out all the stops for this one, bringing in Travis Mewhirter, Kyle Friend and Tri Bourne to break down an unforgettable Olympic Games, in which we chat about: Ana Patricia and Duda putting Brazil back on top of the world with the first Brazilian women’s gold medal since 1996 – before AP and Duda were born Sweden’s David Ahman and Jonatan Hellvig bouncing back to win most lopsided gold medal match in history Melissa Humana-Paredes becoming the greatest Canadian beach volleyball player of all-time Why Duda, Nina Brunner, and Brandie Wilkerson all made a case for MVP of these Olympic Games And much, much more. MASSIVE THANK YOU to all of the Road to Paris listeners these last 18 months! It has been an absolute blast, and I appreciate every single one of you! Much love and you know what to say: SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products! We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link. We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

10 Aug 202443min

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