Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'
SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter9 Okt 2019

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

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Sophie Bukovec: Surprising herself all the way to the top of the world

Sophie Bukovec: Surprising herself all the way to the top of the world

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Sophie Bukovec, one of the fastest-rising defenders in the world. Anyone following the NCAA beach volleyball system has long known Bukovec is talented, when she won three National Championships at USC alongside Sara Hughes, Kelly Claes, Allie Wheeler, Nicolette Martin, and Terese Cannon, among others. But this good? Silver medal at World Championships good? She’s even surprised herself. We chatted about that, and a whole lot more, including: How Bukovec became the first beach-only player in Canadian history How she came to USC, joining that venerated recruiting class Her decision to switch to defense, and how she and Brandie Wilkerson came to be partners The incredible run she and Wilkerson have had in 2022. And, as always, a whole lot more. ENJOY! *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

7 Sep 20221h 26min

Drinking Kona (and Maui Brew) with the Crabbs

Drinking Kona (and Maui Brew) with the Crabbs

This week’s episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is another installment of one of our most popular recurring segments: Drinking Kona (and, in this case, Maui Brew) with the Crabbs. As you may have heard, Trevor Crabb is coming off his third straight Manhattan Beach Open victory – two straight with Tri Bourne – and Taylor Crabb has put together a heck of a season alongside AVP Rookie of the Year frontrunner, Taylor Sander. So we had all the boys on to drink some beers, and chat about all things beach volleyball, including: How a Bourne or Crabb has been in every Manhattan Beach Open final since 2015! How a childhood of pickup games at the Outrigger Canoe Club led all of them to their incredible success thus far on the AVP Tour What ACTUALLY happened between Taylor Crabb and John Hyden at AVP Fort Lauderdale Taylor Crabb’s first year with Taylor Sander And oh, so much more. ENJOY! (we sure did) *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

31 Aug 20221h 20min

Summer Mailbag! AVP parity, Olympic favorites, trash talking, hottest teams on Tour

Summer Mailbag! AVP parity, Olympic favorites, trash talking, hottest teams on Tour

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our semi-monthly, and always popular, feature: Our fan question Summer Mailbag. There has been more beach volleyball than we know what to do with, certainly the most since we launched the podcast back in October of 2017. Mountains of questions ensued. As always, we thank you guys and gals so much for listening, for asking the questions that are so fun to answer. We did our best to get to as many as we could in just under an hour and a half. A few we did chat about were: Why isn’t Bally’s and the AVP streaming court two? On a related note, why are the stands so small? Talk about Kelly Cheng and Betsi Flint winning Hamburg! Are Trevor’s guarantees as good for the team as they are the AVP? What’s up with the tracking devices players wear on center court? Do we like them? How good is Miles Partain? And, as always, so much more! ENJOY! Photo creds: Josh Glazebrook *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

24 Aug 20221h 28min

Kent Steffes: It’s Winning Time

Kent Steffes: It’s Winning Time

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is an absolute treat, featuring BY FAR the most requested guest in podcast history: Kent Steffes, the most dominant player in the history of beach volleyball. In his brilliant, if not short, career, Steffes won nearly half the tournaments he played in, claiming the 1996 Olympic gold medal with Karch Kiraly, as well as four Manhattan Beach Opens. He’s a champions champion, and this episode more than delivers. Steffes and Mewhirter recently published a book, Kings of Summer: The Rise of Beach Volleyball, that both our guest and host would love for you to buy on Amazon. We talked a whole lot about that, as well as: What the AVP, Bally’s, and Volleyball World could be doing to get beach volleyball back in a financially healthy state What the winning mindset is, and how Steffes became the perennial champion he was Why he loved working on the book so much How massive beach volleyball was when he was a player And so, so, so much more. You’re going to want to listen to this entire episode, we promise. ENJOY! *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

17 Aug 20221h 40min

Geena Urango: The newest AVP Champ who’s living life fully in the present

Geena Urango: The newest AVP Champ who’s living life fully in the present

This episode of SANDCAST features Geena Urango, one of the first guests we ever had on the podcast and the newest AVP CHAMPION! Urango and Julia Scoles won the AVP Atlanta Gold Series event, just one week after finishing second in the AVP Fort Lauderdale Pro Series. We chatted allllll about that win, as well as: How letting go of the outcome is what ultimately led to Urango winning her first AVP Making her first AVP final in 2015, and the long wait to finally win her first What makes Julia Scoles so special Why the AVP is the perfect level of commitment for her And, as always, so much more. ENJOY! *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

10 Aug 20221h 10min

Trevor Crabb and Tri Bourne have their swagger back

Trevor Crabb and Tri Bourne have their swagger back

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features the guarantors themselves: Trevor Crabb and Tri Bourne. Coming off one of the deepest slumps of their partnership, what did they do but guarantee a victory at AVP Fort Lauderdale -- a guarantee they backed up without so much as losing a set.  Oh, yes, we chatted about that, as well as: - Why Trevor guaranteed a win after one of their worst matches, in Espinho, Portugal - The coaching change, from Jose Loiola to Leandro Pinheiro, that impact them more than expected  - What actually happened in the scuffle between John Hyden and Taylor Crabb (and Taylor Sander) - Why Crabb and Bourne seem to thrive on a sense of urgency -- the type created by, say, guaranteeing a win ENJOY! *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

3 Aug 202237min

Mark Bucknam, and the making of AVP Uncovered

Mark Bucknam, and the making of AVP Uncovered

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Mark Bucknam, the producer of the upcoming and highly anticipated beach volleyball docuseries, AVP Uncovered. It debuts on Thursday night on the AVP Uncovered YouTube Channel, so be sure to check it out! On this episode, we chatted about: How AVP Uncovered wound up following Kristen Nuss, Taryn Kloth, Jake Gibb, and Zana Muno How Bucknam convinced his two business partners to follow the AVP around for a month with no promise of a return on their investment How the AVP Uncovered idea was born – and the many changes it underwent prior to the finished product The fascinating lives of beach volleyball players off the court And a whole lot more. ENJOY! *** NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1 We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

27 Juli 20221h 9min

Sarah Sponcil and Terese Cannon: The AVP Champions who have built the perfect team

Sarah Sponcil and Terese Cannon: The AVP Champions who have built the perfect team

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter is a special one, as it features a pair of first time AVP CHAMPS in Sarah Sponcil and Terese Cannon, who won every match en route to their first career AVP titles in Hermosa Beach. It was an absolute blast to have both of them back on, and on for the first time as a team. We had a lot to chat about on the episode, including: - Winning AVP Hermosa Beach - What the post-Olympic downtime looked for Sarah Sponcil, and how she came back even better - The pressure Terese felt when Sponcil asked her to play, and how she’s delivered - The importance of a five-week road trip through Europe And, as always, a ton more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

20 Juli 20221h 17min

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