Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

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SANDCAST No. 5: A glimpse into greatness with April Ross, Part 1

SANDCAST No. 5: A glimpse into greatness with April Ross, Part 1

There has only ever seemed to be one gear for April Ross: Go. Such is how the Newport Beach native has garnered a laundry list of accomplishments that include, among others: A Gatorade National Player of the Year award at Newport Harbor High School; two national championships at USC (where she never even planned on playing, but more on that in Part 2); a two-year stretch with partner Jen Kessey between 2008-2010 in which she medaled in 17 of 20 FIVB events; an undefeated AVP season in 2014 with Kerri Walsh-Jennings; two Olympics medals, one silver, one bronze. And every time Ross thinks it’s time to unwind, to relax – well, there’s always another mountain to climb. “It’s so hard. It’s so hard. What I find happens is I convince myself to find that balance a little bit and not stress about it and not work so hard,” she said. “And then I’ll go to a competition, underperform, and I’m like ‘F this! I’m going to home, step it up. I’m not training hard enough, not focused hard enough. If you just want to win that bad – it’s so hard to take a step back and find that balance.” This season was, as Ross describes it on SANDCAST, full of “hiccups.” A last-minute breakup with Walsh-Jennings, with whom Ross won a bronze medal in the 2016 Olympic Games, along with a toe injury that had more of an effect that she realized until she watched video of her approach, made for a mercurial year, though certainly not a bad one – not by most standards, anyway. Ross still won a pair of AVP tournaments, in Austin split-blocking with Whitney Pavlik, and in New York defending for Lauren Fendrick. She still made the World Championship finals in Vienna, pushing the 2016 Olympic gold medalists Laura Ludwig and Kira Walkenhorst to three sets. But one of those hiccups – having a constantly-changing partner situation – is resolved for 2018. In Alix Klineman, the 2017 AVP Rookie of the Year, Ross has partner stability once more. “It was really hard to figure out what to do,” Ross said. “There weren’t many chances to compete and to try people out. It came down to really intangible things. I decided to go with Alix Klineman to take a shot at Tokyo.”

29 Nov 201750min

SANDCAST No. 4: Welcome to the United States, Chaim Schalk

SANDCAST No. 4: Welcome to the United States, Chaim Schalk

Chaim Schalk had been to the United States before. The Alberta native has actually been an American citizen his entire life -- his mother is an Iowan -- but as a kid raised in Red Deer, Schalk has been competing in the Canadian pipeline his entire life.  Until now.  After the 2017 season, Schalk, who finished fifth at the 2017 Beach Volleyball World Championships with longtime partner Ben Saxton, the 6-foot-5 defender made the decision to transfer to compete for the United States, homeland of his wife, Lane Carico, another top-flight U.S. defender whom he married on New Years Eve of 2015. “It was probably halfway through the season when I considered what my options were going to be,” Schalk said. “Me and Ben, we weren’t, I don’t think, were on the same page after a certain period of time. We had a really good run over five years but I was hoping we were going to become more consistent and we never actually won a tournament, and every team around our level has won a tournament. Every team. And that was one thing I wanted to do: I wanted to win. “We’d get into these tournaments where we were so close and every time, something happened. Not to say that’s the reason why I wanted to move on, because if it’s not Ben, who am I going to win with?” And that remains the No. 1 question for Schalk moving forward: Who will the erstwhile Canadian partner with? Because of an FIVB transfer rule, Schalk will have to sit out of FIVB tournaments until October of 2019. He’ll be an exclusively AVP talent, though it's possible he could compete in the World Series of Beach Volleyball, should it not fall under the FIVB umbrella, as it did not this past season. He hasn’t decided on anything; he hasn’t ruled anything out. It’s just as possible he plays with Brazilian blocker Ricardo Santos, with whom he played in AVP New York and stunned Phil Dalhausser and Nick Lucena in the first round, as with a young and developing blocker. For now, Schalk is rehabbing his pinky finger post-surgery, though the next time he steps on the sand, it’ll be as a member of USA Volleyball. WATCH: SANDCAST host Tri Bourne plays against SANDCAST guest Chaim Schalk in the Toronto semifinals: https://www.youtube.com/watch?v=t8BHlrar2wc&t=934s Where to find Chaim Schalk: Twitter: @chaimschalk  Instagram: @Chaimer Website: ChaimSchalk.com

25 Nov 20171h 18min

SANDCAST No. 3: It's finally (finally) video game season for Kelly Claes

SANDCAST No. 3: It's finally (finally) video game season for Kelly Claes

In a frenetic span of 120 days, Kelly Claes was able to accomplish what the vast majority of the beach volleyball world would be satisfied with in a career.  She won a national championship with USC, which was preceded by the USAV Collegiate Beach Championships. She stunned 2016 Olympic gold medalists Laura Ludwig and Kira Walkenhorst to claim a bronze medal in the World Series of Beach Volleyball. She won an AVP during the season finale in Chicago, which came with the added bonus of boosted prize money, money she was alas able to accept. She even won a NORCECA qualifier – playing defense with Lauren Fendrick. And Claes isn’t done yet. Not even close.  “I want to be the best blocker in the world,” she says repeatedly throughout the podcast. She’s not far off, despite playing professionally for less than one full season (she had to skip the AVP’s opener in Huntington Beach). While her and partner Sara Hughes, the FIVB Rookie of the Year, finished the collegiate season No. 1 in the country and national champs for the fourth straight season, they also finished No. 16 internationally and sixth on the AVP.  On the podcast, Claes discusses her remarkable partnership with Hughes, which includes a record 103-match winning streak, and what she learned by playing with Fendrick and AVP MVP April Ross in an FIVB in China. “You can only learn so much from one person,” she says. “I feel like reaching into another hat is always helpful. I feel like I learned from both of them and I wouldn’t trade that for anything. It was a really cool experience.” With a little less than three months to go before the opening event of the 2018 season, in The Hague, Claes and Hughes are back on the sand. Claes discusses what her training looks like, what events she’s looking forward to in the 2018 season, her aspirations both immediate and long term, and how she plans on developing into the best blocker in the world. Where you can find Claes: Twitter: @kellyclaes3 Instagram: Kellyclaes3 Facebook: Kelly Claes Of course, this podcast would not be possible without our generous sponsors from Marriott Vacation Club Rentals, which offer the best vacation accommodations in the world’s best vacation destinations. Wherever you travel… Florida to Hawaii, Europe to California, choose to rest in our luxurious guest rooms, suites or villas for your next getaway. Villas offer all of the comforts of home including a full kitchen, living and dining area and separate bedrooms. Stay with the Marriott name you know and trust.    Book Big Spaces in Great Places today.  Visit www.MVCRentals.com!

15 Nov 20171h 2min

SANDCAST No. 2: Ryan Doherty, the Most Interesting Man in Beach Volleyball

SANDCAST No. 2: Ryan Doherty, the Most Interesting Man in Beach Volleyball

Dos Equis had it all wrong when the beer company casted actor Jonathan Goldsmith as its "Most Interesting Man in the World" campaign.  It missed out on Ryan Doherty.  Even amongst a group of peers with circuitous routes into beach volleyball, Doherty’s path has been exceptionally itinerant. A star pitcher out of the baseball-mad town of Toms River, New Jersey, Doherty threw for Notre Dame in college. He left early, going undrafted but getting scooped up by the Arizona Diamondbacks, where he spent two years in the minor leagues, years filled with long bus rides, pitching well, pitching not so well – until he got the call from the manager’s office. Doherty was cut. It was, as rock bottom moments can often be, a watershed moment for Doherty, as serendipitous as it was crushing. After couch surfing for a bit in South Carolina, where he was routinely beaten down in beach volleyball by high schoolers, Doherty had made up his mind: He was moving to California, and he was going to play professional beach volleyball. Since, the 7-foot-1 – well, 7-foot-and-a-half – blocker has partnered with Olympians Casey Patterson, Nick Lucena, Todd Rogers and John Hyden. He has beaten Phil Dalhausser. He has represented the United States internationally and domestically, becoming a mainstay on both the AVP and FIVB Tours. Doherty discusses all of that and a great deal more on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter. Mentioned in the show: Doherty wrote a book, Avatar’s Guide to Beach Volleyball. You can get that on Amazon here: Where you can find Doherty: Twitter: @RyanDVolley Facebook: Ryan Doherty As always, this show would not be possible without the sponsorship of Marriott Vacation Club Rentals, who offers the best vacation accommodations in the world’s best vacation destinations.  Wherever you travel… Florida to Hawaii, Europe to California, choose to rest in our luxurious guest rooms, suites or villas for your next getaway.   Villas offer all of the comforts of home including a full kitchen, living and dining area and separate bedrooms.   Stay with the Marriott name you know and trust.   Book Big Spaces in Great Places today.  Visit www.MVCRentals.com!

8 Nov 20171h 3min

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