Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Madison and Riley McKibbin can still remember -- with much amusement, as memories go – one of their first disasters as producers of beach volleyball videos on their eponymous YouTube channel. Not that it seemed like a disaster at the time – they rarely do. Riley probably thought it was a stroke of genius when the wind had muffled up the sound of one of those early videos, and rather than redo it, he simply recorded a voiceover, trying to match his cadence on screen.

“You can really tell,” Madison said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. “It’s like an old, bad movie, like they’re speaking English words and it’s Japanese.”

“There were some bad decisions that were made for sure,” Riley added, laughing.

That’s the beautiful thing about being first in an industry with a large fanbase and what was at the time, and still sort of it, an almost entirely untouched gold mine of digital media: Even when bad decisions were made, they didn’t seem bad at the time. They seemed innovative, because the crux of their content was innovative, something that had never really been done before.

When the McKibbins were initially tinkering with the notion of retiring from indoor volleyball, which they played professionally overseas – Madison finished in Greece, Riley in Italy – and switching to beach, they did what anybody in this current generation would do: They searched YouTube.

They found what nobody in any future generation will now find: Little to nothing. Nothing that was great, anyway. There were some out there. But Riley, now 31 and coming off a career-best AVP season, knew he had found a hole. Why he knew that he and Madison thought they could be the answers to that problem is still a mystery to them. Riley had no prior experience editing film. Madison had little, though he did have a camera. An early issue there was that Riley couldn’t even turn the thing on.

In spite of that, Riley said, “we somehow thought we could fill that void.”

They have. And they have done it to such a spectacular degree because the foundation of virtually every video posted on The McKibbin Brothers YouTube channel has remained the same, whether it’s a hilarious voiceover edit, a tutorial on jumpserving, or a supremely well-done vlog: They’re telling stories that ought to be told.

“The thing is,” Madison says in their video following filming the 2020 AVP Media Day, “all these people aren’t just beach volleyball players. They have these passions outside of beach volleyball, which are so differentiating, so spread out all over the place, which makes them them, sometimes these volleyball questions – they get asked every single Media Day.”

They do things different. They don’t ask Alix Klineman what it’s like to transition from indoor to beach. They get her rolling on cooking, and food, to the point that Klineman, one of the more reticent individuals on Tour, actually asked the McKibbins to let her talk more.

“Actually, I have one more,” she said. “I can really just keep going.”

Nobody had ever gotten that story, because nobody had ever bothered. The McKibbins saw the void there. They were unqualified to fill that void. They didn’t care. They filled it anyway.

“It’s been a long learning process and during that learning process we’ve discovered different avenues we could take it,” Riley said. “So it moved just from doing beach volleyball tutorials to workout videos to some blogs to some mini documentary kind of videos. It’s been a pretty crazy, great learning experience.”

They’ve discovered the videos that are most fulfilling to them. The slow-motion replays of matches throughout the season are entertaining, and there is some benefit there, but there isn’t character building. No storytelling. There isn’t the reward of stringing together a narrative, drawing new fans into this sport, as a Formula One docuseries called “Drive to Survive” did for them.

“That’s something me and Riley realized about our content recently,” Madison said. “The ones we’ve been super excited for, you can see it. The ones where we’re like ‘meh’ you can tell as a viewer.”

“It’s almost like YouTube knows how much energy and how excited we are about the videos that we’re making,” Riley said. “When we’re super excited about a project, the views show it. When we’re throwing up filler content to hit that Wednesday quota, YouTube knows: ‘Nope, we’re punishing you. You only put in 75 percent effort’ and we’re like ‘Dammit!’”

They’re back to their metaphorical drawing boards. They couldn’t elaborate on the specificity of future projects, because they don't know the exact direction of them just yet. There are vague ideas, visions – something big out there. They just don’t know precisely what it is.

“Our main goal is to start innovating again,” Riley said. “I think one of the reasons we had such great success in the very beginning was because we spent a lot of time writing and trying to make the content at least somewhat entertaining.”

They’ve accomplished that much. They’ve filled one void, and they’ll surely find more as their abilities evolve and the perimeters of their limits as storytellers and creators expand.

There isn’t a team in beach volleyball better suited to do it.

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The McKibbin Brothers, And The Balancing Act of Entertainment And Competition

The McKibbin Brothers, And The Balancing Act of Entertainment And Competition

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features the McKibbin Bros – with a twist. Maddison McKibbin and the youngest Beard(less) Bro, Jameson McKibbin, makes his podcast debut. Together, the three McKibbin brothers have changed the game in terms of how beach volleyball is covered, creating content that had never been done in the sport, establishing a presence on the AVP Tour. In this episode, the boys chat about: The dynamics of the inaugural AVP League, focusing on the experiences of the McKibbin brothers and their journey in the sport. It delves into team dynamics, the evolution of player interactions, and the impact of fan engagement on the sport's growth. The discussion also highlights the challenges and insights gained from being part of the AVP League, including the introduction of new concepts like walk-ins and the importance of team chemistry. The evolving dynamics of volleyball, focusing on how players showcase their personalities, the balance between entertainment and competition, and the importance of fun in the sport. The first year of the AVP League, the significance of partnerships, and insights into female players' contributions to the game. The need for authenticity and creativity in sports, as well as the impact of fan engagement on player performance. SHOOTS! *** Use code SANDCAST for 10% off The Genomic Edge Program now through December 31st! https://root-and-fruit-nutrition.mykajabi.com/the-genomic-edge-program     WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

11 Dec 20241h 36min

Beach Pro Tour Finals Recap: USA Dominance Continues; Norway Delivers "Psychological Damage"

Beach Pro Tour Finals Recap: USA Dominance Continues; Norway Delivers "Psychological Damage"

Welcome back everyone to Beach Access, where Travis Mewhirter, Kyle Friend and the Beach Volleyball World gang recap the Beach Pro Tour Finals in Doha, Qatar. It marked the final event of a long 2024 season, and we covered a bit of everything, including: Kristen Nuss and Taryn Kloth becoming the first back to back champs since Laura Ludwig and Kira Walkenhorst Anders Mol and Christian Sorum delivering, as their new coach Adrian Carambula said, “psychological dmage” with a statement win over Sweden’s David Ahman and Jonatan Hellvig Qatar’s sweet ending, with Cherif Younousse and Ahmed Tijan finishing on the podium after a season that didn’t see them on many Terese Cannon and Megan Kraft entering the elite category with no further questions, your honor And, as always, much, much more. Full YouTube video is up on the Beach Volleyball World channel! SHOOTS and MERRY CHRISTMAS!!! *** WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

9 Dec 202429min

Mykel Jenkins: Unlocking Elite Performance On And Off The Court

Mykel Jenkins: Unlocking Elite Performance On And Off The Court

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Mykel Jenkins, the longtime personal trainer of Bourne – and John Hyden, Sara Hughes, Emily Stockman, and several others – and is a wide-ranging one. Bourne has worked with Jenkins for more than a decade, and together, they discuss: The significance, and critical importance, of personal training, especially in elite sports like beach volleyball. Why you have to build a unique training approach tailored to individual athletes The role of trust in the trainer-athlete relationship, and the necessity of being present in every moment. Tri gets into his own challenges, the mindset of elite athletes, and they talk about the journey of Sara Hughes, who made her Olympic debut in Paris this year And, per usual, much, much more. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

4 Dec 20241h 32min

Kyle Friend is "Fired Up" For His New Role in Beach Volleyball

Kyle Friend is "Fired Up" For His New Role in Beach Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Kyle Friend, a former professional beach volleyball player who has phased into coaching, commentating and, yes, podcasting on this very show. It has been a fun transition for Friend, and one we talk about extensively, as well as: How he became the coach of April Ross and Alix Klineman Why this move into commentating wasn’t necessarily the plan, but one he is absolutely loving What he learned in 12 years playing professional volleyball And, as always, much, much more. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

27 Nov 20241h 13min

Mpu Dinani: The Man Behind Beach Volleyball's Most Photogenic Lens

Mpu Dinani: The Man Behind Beach Volleyball's Most Photogenic Lens

WE'VE GOT NEW MERCH! Check it out here!! This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Mpu Dinani, the most beloved and respected photographer on the AVP Tour and beach volleyball as a whole. Mpu has been the lead photographer since the early Donald Sun days, and we cannot say enough kind words about him. It was so fun having him on, chatting about: How he took paternity leave to shoot an AVP event, share a beer with April Ross, and the rest, as he says, became history Why he’s starting a management company, with an Olympic surfer as his first client How creatives get gigs in sports, one of the most competitive fields there is The most memorable beach volleyball events he has shot And much, much more. Love these fall episodes, where we get to share some love and appreciation for those behind the scenes. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

20 Nov 20241h 31min

Mailbag! Why did Travis move to Florida? What will happen to the pod??

Mailbag! Why did Travis move to Florida? What will happen to the pod??

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features our lovely co-host, Savvy Simo, on one of our most popular somewhat monthly segments: fan questions. We had A LOT of fan questions to get through, which is why we split this into two: one on the AVP League, which just wrapped up, and this one, in which we answer, amongst many, many others: - With Travis moving to Florida, what’s going to happen to the pod? - How did Travis decide on the new role as an assistant on the Florida State University beach volleyball team? - What NBA players would make for the best AVP players? - What does Tri Bourne’s future look like? Is he sticking with Ryan Wilcox moving forward? And a whole, whole lot more. Such a fun one, and thank y’all so much for writing in! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

13 Nov 20241h 6min

Rio Elite16 Recap: Hello Bello!

Rio Elite16 Recap: Hello Bello!

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our recap of the Rio Elite16, where Travis and Kyle Friend broke down all of the action, including: Javier Bello and Joaquin Bello going off for a most unexpected of gold medals Another huge tournament for Nico Capogrosso and Tomas Capogrosso, who took a career-high silver medal How Martins Plavins and Kristians Fokerots have become the giant killers, knocking off Sweden’s David Ahman and Jonatan Hellvig and Norway’s Anders Mol and Christian Sorum in the same tournament A fitting end to the season for Barbara and Carol, who began 2024 with a gold in Doha, and ended it with a gold in Rio And, per usual, much, much more. The full video with all of Frito’s sexy highlights will be on the Beach Volleyball World YouTube video! ENJOY! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

11 Nov 202434min

Dain Blanton, Madison White, And USC Beach Volleyball's Quest For FIVE STRAIGHT NCAA Championships

Dain Blanton, Madison White, And USC Beach Volleyball's Quest For FIVE STRAIGHT NCAA Championships

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features USC Beach Volleyball head coach Dain Blanton and his most recent star, Maddie White. Coming off a fourth straight NCAA Championship, now heading for an astonishing fifth, USC is, per usual, the team to beat in 2025. On this episode, we chat about: The growth of the sport at the NCAA level, and how recruiting has changed to a national and global level The benefits of college athletics, and how it has changed the game forever Dain Blanton’s experiences at the Olympics, and the dynamics of team leadership. How the landscape of beach volleyball has evolved, particularly in terms of player development and the increasing competitiveness of the sport. The differences between the college model and professional beach volleyball. And, as always, much, much more. SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

6 Nov 20241h 23min

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