Maddison McKibbin, the trailblazer who did it all backwards and carved a new path

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Maddison McKibbin, one of the biggest – if not the biggest, alongside his brother, Riley McKibbin – trailblazers in the world of beach volleyball content. Together, the McKibbins founded and have grown the McKibbin Brothers YouTube Channel to more than 100,000 subscribers, developing one of the biggest, most loyal, followings of any beach volleyball team in the world.

On this episode, we caught up with Maddison, chatting:

• The absurd growth in the past five years of the McKibbin brothers
• How Maddison and Riley flipped the narrative of ‘win first, develop content second’ and scored big time because of it
• The climate and marketplace of beach volleyball
• What plans and ideas the McKibbins, now joined by younger brother Jameson McKibbin, have in store for the 2023 season

And much, much more. Such a fun episode, as always, anytime we get a Beard Brother on to talk volley, content, business, and all other kinds of random stuff.

ENJOY!

***

NEW BOOK ALERT!!! Travis Mewhirter and Kent Steffes just published a seminal work on the history of beach volleyball in their new book, Kings of Summer: The Rise of Beach Volleyball. Check it out on Amazon!! https://www.amazon.com/Kings-Summer-rise-beach-volleyball/dp/B0B3JHFKM7/ref=sr_1_1?crid=1WGJFWHPBGPQ2&keywords=kings+of+summer+book&qid=1658922972&sprefix=kings+of+summer+book%2Caps%2C1328&sr=8-1

We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Stay healthy with Tri Bourne and Travis Mewhirter and get your greens today! https://athleticgreens.com/partner/d35ctoffer-strength/en?utm_source=podcast&utm_medium=influencer&utm_campaign=sandcast_d35ct__a3172__o27&utm_term=cac__a3172__o27&utm_content=sport__a3172__o27

We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/

If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball

Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB