Selena Kalvaria (Away) | The Difference Between Marketing and Brand
The CMO Podcast4 Dec 2019

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.

In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

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Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...

8 Maj 201945min

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

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1 Maj 201943min

The CMO Podcast With Jim Stengel

The CMO Podcast With Jim Stengel

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy a...

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