Dale Sperling (Stash) | Making Financial Literacy Fun
The CMO Podcast17 Aug 2022

Dale Sperling (Stash) | Making Financial Literacy Fun

Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems.

7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney.

In this episode Dale elaborates on Stash's commitment to spreading financial literacy. She also goes through her career, stressing the importance of having fun. Plus, hear she and Jim talk commercial jingles and Garbage Pail Kids...

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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