Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
The CMO Podcast28 Sep 2022

Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.

She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox. After three years at Crunchbase, she's now CMO.

Tune in to hear Shanee and Jim talk about the importance of holding on to relationships in business, explaining the CMO's impact on metrics, and how hard it is-even for pros like them-to say nice things about themselves.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(427)

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for...

10 Juni 58min

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer o...

3 Juni 51min

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leade...

27 Maj 54min

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful f...

20 Maj 48min

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadershi...

13 Maj 48min

Sherina Smith (American Family Insurance) | Designed to Last

Sherina Smith (American Family Insurance) | Designed to Last

What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterpris...

6 Maj 53min

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it ...

29 Apr 42min

Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the mos...

22 Apr 44min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
uppgang-och-fall
rss-borsens-finest
avanzapodden
svd-tech-brief
lastbilspodden
fill-or-kill
rss-dagen-med-di
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
borsmorgon
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
tabberaset
market-makers
rss-hos-psykologen
rss-den-nya-ekonomin