Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics
The CMO Podcast24 Juli 2024

Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa.

Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is a major pillar of Visa's marketing strategy; they are also partners with the NFL, FIFA, and Formula 1, to name a few. The global payment platform strives to uplift everyone everywhere by providing the best way to pay and be paid. In 2023, Visa garnered almost $33 billion in revenue, up 11% from the year before.

Andrea joined Visa in 2021 as SVP of Global Sponsorship Strategy. After growing up on a farm in Illinois and playing sports to escape farm work, Andrea graduated from Southern Illinois University and launched her amazing career. She worked ten years at Nike, eight at Gatorade, four with Kobe Bryant’s Kobe Inc, and a few years as an entrepreneur before joining Visa. As the world looks to come together to cheer on their athletes, tune in for a conversation with a brand leader who looks to support them on their journey.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(419)

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this...

18 Dec 201946min

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the...

11 Dec 201952min

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Sele...

4 Dec 201950min

David Rubin (The New York Times ) | NYT Is More Than Fit To Print

David Rubin (The New York Times ) | NYT Is More Than Fit To Print

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has ...

27 Nov 201956min

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Ma...

20 Nov 201932min

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our...

13 Nov 201958min

Amanda Rassi (Kroger) | Rebranding Kroger

Amanda Rassi (Kroger) | Rebranding Kroger

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics ...

6 Nov 201954min

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola...

30 Okt 201955min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden