CBP Stories - Brewery Coach, Larry Chase

CBP Stories - Brewery Coach, Larry Chase

CBP Stories showcase individual members who have an inspiring story to tell.


When companies want an ownership culture that includes trust and engagement along with positive financial impact, Larry Chase helps them make it happen. He coaches them in building an Open-Book Management system. In reality, it’s a people operating system that leads to growth for both individuals and the business.


Prior to being a Great Game of Business Certified Coach®, Larry was a professional brewer for 23 years. He’s been a frequent speaker at the Craft Brewers Conference and served on the Brewers Association Board of Directors from 2013-2021. During 6 of those years he was the Board Treasurer and chair of the BA Finance Committee. Beyond beer and business coaching you'll find him vying for "Dog Dad of the Year" and filling Chief Support Officer duties for his wife's professional speaking business.


Join us in-person for CBP Connects | Half workshop, half networking

St. Louis, MO | June 20-22, 2022

Learn more at https://cbpconnects-stlouis.eventbrite.com/

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The Dos and Don’ts of AI for Breweries

The Dos and Don’ts of AI for Breweries

AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we’ll dig into where AI actually...

19 Aug 49min

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

12 Aug 59min

 No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

5 Aug 46min

Using Data to Brew More Beer

Using Data to Brew More Beer

Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more ...

29 Juli 50min

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistent...

22 Juli 42min

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brew...

15 Juli 38min

Your Story Matters: Preserve It, Share It, Use It

Your Story Matters: Preserve It, Share It, Use It

Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

8 Juli 31min

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

1 Juli 56min

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