Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Avsnitt(470)

Empowering Your Staff: Implementing Software for Employee Training

Empowering Your Staff: Implementing Software for Employee Training

As the seasons change and winter is hurtling towards us, There is no better time than now for brewery owners and taproom managers to start thinking about ways to get to the next level for 2024 and bey...

27 Dec 202338min

Brewing Up Success: The Art of Efficient Brewery Accounting

Brewing Up Success: The Art of Efficient Brewery Accounting

Hop into our expert panel discussion and tap into the secrets of maximizing your cash flow, accelerating payments, and gaining financial control by pouring your AP and AR processes into the digital re...

20 Dec 202327min

Leaning In: Exploring Theme-Driven Breweries

Leaning In: Exploring Theme-Driven Breweries

"A welcoming place with great beer." "Good times, good people." Is anyone actively trying for the opposite? How do you describe your brewery in only 5 words? Today, we are going to chat with brewer...

13 Dec 20231h

Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft brewe...

6 Dec 202354min

Brewery HR 101

Brewery HR 101

Crafting great beer is an art, but managing the human side of your brewery is equally essential for success. "Brewery HR 101" is designed to provide brewery owners, managers, and HR professionals with...

29 Nov 202356min

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

As craft brewers and small business owners, the journey towards success in a rapidly changing market requires not only hard work and creativity, but also strategic foresight and adaptability. That is ...

25 Nov 202353min

Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Join Danyelle Semjonovs (Beer Law HQ) + Betsy Lay (Lady Justice Brewing Company) for an enlightening discussion addressing sexual harassment within brewery environments. The craft brewing industry ha...

22 Nov 20231h 11min

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Relationships are tough. Running a brewery arguably requires just as much dedication. When combining the personal and professional aspects of your life, the potential for complication increases. We ar...

18 Nov 20231h 2min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
rss-borsens-finest
badfluence
rss-svart-marknad
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
kapitalet-en-podd-om-ekonomi
bilar-med-sladd