Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(471)

Guest Experience: How to Thrive in an Instant, On-Demand World

Guest Experience: How to Thrive in an Instant, On-Demand World

There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run d...

12 Nov 202251min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

You and your employees' social, mental and physical wellbeing matter. The craft beer industry is in a time of reckoning with an all-time record of people leaving their jobs, and employers struggling ...

9 Nov 20221h 4min

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Brewers pose unique challenges when it comes to carbon dioxide in the workplace. While CO2 is a necessary product in the brewery process, exposure to high concentrations can be life-threatening. W...

5 Nov 202233min

From Grain to Package

From Grain to Package

Join this panel discussion with Pneumatic Scale Angelus, ABS Commercial, and MacKinnon Brothers Brewing for a conversation on “From Grain to Package.” PSA’s Mike Davis and Elden Rowland join Alex Sm...

29 Okt 202239min

Start A Brewery Presents: Game Changers for Your New Taproom

Start A Brewery Presents: Game Changers for Your New Taproom

When you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance? ...

26 Okt 202257min

After the Reckoning: A Safe Bars Experience

After the Reckoning: A Safe Bars Experience

It’s been almost two years since our eyes were opened to some of the toxic behaviors common in brewing culture. While awareness was the first step in building a new culture, we still have work to do t...

24 Okt 202233min

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Marcus Baskerville is arguably one of the hardest working people in craft beer. From being a co-founder at Weathered Souls Brewing Company to helping lead the Black is Beautiful initiative to opening ...

22 Okt 202252min

Pro Tip: A Conversation of Tipping in Breweries

Pro Tip: A Conversation of Tipping in Breweries

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this ...

20 Okt 20221h 4min

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