Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(471)

Summer Camp Vibes...the CBP Connects Experience

Summer Camp Vibes...the CBP Connects Experience

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fe...

17 Okt 202241min

How to make a quality meme, outside the box brewery events, and keeping education accessible

How to make a quality meme, outside the box brewery events, and keeping education accessible

In this conversation we talk about how to make a quality meme, outside the box brewery events, and the importance of keeping education accessible. This conversation features: Chris Overlay (Hoptimize...

13 Okt 202246min

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited ...

11 Okt 20227min

The Value of Coaching & Why You Should Wear Yellow

The Value of Coaching & Why You Should Wear Yellow

In this conversation we talk about the value of coaching, becoming a more successful leader, and strategies to stand out. This conversation features: Dana Kaluzny (Endswell Beer) Larry Chase (Ray...

8 Okt 202248min

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP fo...

7 Okt 20225min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October...

5 Okt 20228min

CBP Connects: Highlights from Virginia

CBP Connects: Highlights from Virginia

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fea...

1 Okt 202233min

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why...

28 Sep 20221h 7min

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