Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Avsnitt(472)

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face...

9 Okt 202455min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to b...

2 Okt 202448min

Rethinking How We Communicate Value in a More Crowded Market

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advanta...

25 Sep 202448min

Why Breweries Collaborate (Part 2)

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft ...

18 Sep 202458min

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panel...

14 Sep 202447min

Why Breweries Collaborate

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive int...

11 Sep 20241h 6min

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. ...

7 Sep 202458min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financ...

4 Sep 20241h 2min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
uppgang-och-fall
bathina-en-podcast
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
tabberaset
borsmorgon
montrosepodden
fill-or-kill
lastbilspodden