Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

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Beer Projects - Taking a Beer from Idea to Reality

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Bench Brewing’s Sustainability Journey

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AI on Tap: Smarter Marketing and Legal Tools for Breweries

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Compliance with ICE and Immigration in 2025

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Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

The craft beer community thrives on passion and collaboration, yet many breweries lack the resources to address workplace harassment effectively. This interactive series, hosted by WeVow with support ...

17 Dec 202557min

When Passion Isn’t Enough: Developing the People You Lead

When Passion Isn’t Enough: Developing the People You Lead

Most brewery leaders step into leadership because they’re good at what they do. They care. They work hard. And they want the people around them to succeed. But at some point, that’s not enough. Passio...

15 Dec 202541min

Cutting Costs and Boosting Efficiency with Brewery Tech

Cutting Costs and Boosting Efficiency with Brewery Tech

Listen to this presentation to learn more about technologies breweries are implementing to cut costs, increase efficiencies and cut waste.It also covers a bit on what to look for when planning an impr...

13 Dec 202528min

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