288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

Erik Bergman’s entrepreneurial journey started with trading hockey cards on the playground. When Bergman realized that owning coveted sports memorabilia made him feel valued and won him friends, he became obsessed. As he got older, his focus eventually shifted from trading cards to making cash. After a brief stint as a professional gambler, Bergman co-founded a website consultancy firm called Catena Media in 2012. The affiliate-based marketing company focused on the online gambling industry and eventually IPOd at €160 million. Despite achieving the wealth Bergman had relentlessly chased since his youth, he was still unhappy. So he set out to learn the true path to fulfillment and eventually found deeper meaning in his life through charity work with his latest project, Great.com. Check out this interview to learn more about Bergman’s journey to finding happiness and the most important lessons he learned along the way. Key Takeaways How trading hockey cards instilled a sense of entrepreneurship in Bergman from a young age Bergman’s brief stint as a professional poker player Why Bergman and his best friend Emil Thidell launched a gambling-focused website consultancy agency From making side-hustle money to officially launching Catena Media How strategic website acquisitions helped Catena Media skyrocket The long and difficult road to IPO Why Bergman found himself in a dark place, despite his newfound wealth How Bergman became involved in charity work and discovered his “splash of color” The inspiration behind Great.com

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75: How to Build & Grow A Successful Blog for Your Startup with Yaro Starak

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There is a quintessential moment that every entrepreneur will face at some point in his or her life. It doesn’t matter what kind of business you’re running, or what kind of niche you’re in, there's a ...

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Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world. After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-do...

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70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneur...

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69: How to Launch Your Startup in 7 Days and Build a $1m Business with Dan Norris of WPCurve

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Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard. But what if I told you that it's entirely p...

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68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

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How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

23 Nov 201541min

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