254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

Success doesn’t happen overnight. This is something Foundr CEO Nathan Chan knows all too well. Before he started his business, Nathan was in a common predicament: he hated his job and he had no idea what career path to take. It took many steps to plant the seed that eventually became Foundr. Even then, it wasn’t an easy path forward. He stayed in his job long after starting Foundr, and at one point, Nathan even launched a webinar from his parents’ basement. There was no magic involved—only hard work, strategic decisions, and many lessons learned. In this video interview, Dave Hobson, our Head of Growth and Marketing and one of the first to join the Foundr team, has a raw conversation with Nathan about his journey to building a global brand. Nathan opens up about what it took to get Foundr off the ground, shares the key takeaways he picked up along the way, and reveals the nitty gritty details around how he turned a webinar presentation he hacked together into a multimillion-dollar product. This episode is chock-full of sage advice, life lessons, and even an embarrassing story or two from our CEO’s humble beginnings that you’ll definitely want to hear. Key Takeaways How Nathan went from working at an IT job he hated to launching a digital magazine The steps Nathan followed to turn a webinar presentation to a multimillion-dollar digital product How falling into the trap of seeking perfection will prevent you from reaching your goals The difference between “painkiller” and “vitamin” products Why it’s so critical to build an audience and test your ideas first How to use concepts like “a thousand true fans” and the “Oprah strategy” to create a successful business

Avsnitt(576)

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healthcare with full-body MRI scans. He reveals: • Why most healthcare systems are reactive and backwards—and how Prenuvo flips it • How Prenuvo scaled from one small Canadian clinic to global recognition • Why he struggled to raise funding (even with traction!)—and what changed • How Kim Kardashian and other celebrities discovered Prenuvo organically • The scrappy marketing strategies that created viral word of mouth • Lessons from multiple exits, failed startups, and why timing matters more than talent • Why saving lives—not vanity metrics—is his #1 business KPI If you want a masterclass in building a mission-led brand from scratch—this is an absolute must-listen. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Connect With Andrew Lacy Website → ⁠⁠⁠⁠⁠Click Here⁠ LinkedIn → ⁠⁠⁠⁠ ⁠Click Here⁠ Trinny's Instagram → ⁠Click Here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

25 Juli 202551min

573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she focused on the overlooked 35+ market and won their loyalty • How she started with just £150,000 and her own wardrobe to fund the dream • The retention-first strategy behind Trinny London’s explosive growth • How the Trinny Tribe community drives word of mouth and deep trust • Her honest take on raising capital vs. bootstrapping—and how to protect your vision • The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Connect With Trinny Woodall Website → ⁠⁠Click Here Instagram → ⁠⁠ Click Here Trinny's Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

18 Juli 202551min

572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that protect what actually matters: your brand, your story, and your unfair advantages. Here’s what you’ll take away: • Why you can’t stop people copying your product — and why that’s okay • The protection steps you should take once you have traction • How to make your brand, community, and story impossible to replicate If you’re ready to launch with confidence — and stay ahead of copycats for good — this bite-sized episode is for you. This is a brand new solo series I’m testing, and I’d love your feedback. Love it or hate it, you can email me directly at nathan@foundr.com which your thoughts and feedback — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

11 Juli 202510min

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrappy strategies that drove early word of mouth and virality • Why she received 104 VC rejections—and why she’s now grateful • How she handles seasonality, shipping subsidies, and customer obsession • Why bootstrapping gave her the power to run the business her way If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Connect With Farmgirl Flowers Website → Click Here Instagram → Click Here Christina’s Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠Click here

4 Juli 202542min

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design that drove early virality • Their approach to building a mission-led brand without greenwashing • How they scaled operations and manufacturing for a regulated hardware product • The mindset shifts needed to build a physical product business with lean resources • How their background in finance and tech shaped their founder journey If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ Connect With SURI Website → ⁠https://trysuri.com⁠ Instagram → ⁠https://www.instagram.com/discoversuri⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠Click here

27 Juni 202559min

569: The Email Expert - How to Get Your Customers Attention

569: The Email Expert - How to Get Your Customers Attention

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ Website → ⁠⁠⁠Click here⁠⁠⁠ Instagram → ⁠⁠⁠Click here⁠⁠⁠ Facebook → ⁠⁠⁠Click here⁠⁠⁠ Twitter → ⁠⁠⁠Click here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Podcast → ⁠⁠⁠Click here

20 Juni 202548min

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click here⁠⁠ → Already selling and want to scale? ⁠⁠Click here⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click here⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠Click here⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠Click Here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Connect With Brittney Saunders Instagram → ⁠⁠Click here⁠⁠ LinkedIn → Click here⁠⁠⁠ Fayt The Label Site → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠Click here⁠⁠ Website → ⁠⁠Click here⁠⁠ Instagram → ⁠⁠Click here⁠⁠ Facebook → ⁠⁠Click here⁠⁠ Twitter → ⁠⁠Click here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Podcast → ⁠⁠Click here

13 Juni 20251h 19min

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares: • How he rebuilt his life after losing it all in property investing • The one framework that helped him launch 8-for-8 successful online programs • Why you only need a few high-quality clients to make 6 or 7 figures • The simplest way to land your first 5 clients—even if you’re starting from scratch • How to scale a coaching business with integrity, client obsession, and 80%+ profit margins • His mindset shift from flashy metrics to meaningful impact If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Richmond Dinh Instagram → ⁠Click here⁠ Tiny Challenge Site → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

6 Juni 202545min

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