216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Il...

14 Apr 202349min

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

Have you felt the pain yet? Eventually, all founders face a battle with burnout or anxiety. So, where do you go when the momentum is drained? How do you stop treading water every day? In this episode,...

7 Apr 202355min

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-fo...

31 Mars 202346min

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

How can you build a sustainability-driven business? By solving a global problem. Jordy and Julia Kay’s former careers in winemaking and architecture led to recognizing plastic waste’s impact on the pl...

24 Mars 202359min

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

Ten years ago, Nathan Chan started Foundr Magazine to discover what it takes to build a successful business. A decade on, he’s learned the sacrifice, victories, and obstacles that it takes to create a...

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450: Write Your Own Rules with Kathryn Finney of Genius Guild

450: Write Your Own Rules with Kathryn Finney of Genius Guild

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her...

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449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a...

3 Mars 20231h

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and hi...

24 Feb 202350min

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