196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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213: Overcoming Depression and Starting Over: Behind the Scenes With Rand Fishkin, Moz Founder

213: Overcoming Depression and Starting Over: Behind the Scenes With Rand Fishkin, Moz Founder

You may know former Moz CEO Rand Fishkin from his characteristic curly mustache, Whiteboard Friday videos, or his SEO mastery. But this interview isn’t about linking, Google rankings, or gray-hat prac...

22 Aug 201843min

212: Behind the Scenes With 3 Start & Scale Ecommerce Success Stories

212: Behind the Scenes With 3 Start & Scale Ecommerce Success Stories

We are always blown away by the success stories within the Foundr community, and we take every opportunity we can to shine the spotlight on them. In today's podcast, I am thrilled to present to you th...

16 Aug 20181h 33min

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and...

9 Aug 201852min

210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

Hiten Shah has a killer track record when comes to creating software products. He and his co-founders have built several multimillion-dollar releases, including Crazy Egg and KISSmetrics, and many of ...

1 Aug 201854min

209: How Two Fintech Entrepreneurs Found Stable Ground in a Volatile Space, With CoinJar’s Asher Tan and Ryan Zhou

209: How Two Fintech Entrepreneurs Found Stable Ground in a Volatile Space, With CoinJar’s Asher Tan and Ryan Zhou

It only took six hours for Asher Tan and Ryan Zhou to put together the incubator pitch for CoinJar, a vision for a next-gen personal finance account that would capitalize on the growing interest in bi...

25 Juli 201837min

208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

For Pura Vida co-founders Griffin Thall and Paul Goodman, a chance meeting with two Native jewelry artisans on a beach in Costa Rica sparked an idea that would forever change their lives. They're now ...

19 Juli 201846min

207: BigCommerce Co-Founder Talks Scaling to $100M While Minimizing Risk and Stress

207: BigCommerce Co-Founder Talks Scaling to $100M While Minimizing Risk and Stress

I’m excited to share a very special interview with you today! Mitchell Harper has been my long-time mentor and coach and a driving force behind Foundr’s success. I’m thrilled to share his story with y...

11 Juli 201857min

206: From Animator to Tech Educator, Lynda Weinman Reflects on a $1.5B Exit and Her New Career

206: From Animator to Tech Educator, Lynda Weinman Reflects on a $1.5B Exit and Her New Career

Lynda Weinman sold her 20-year company Lynda.com to LinkedIn for $1.5 billion. What is she doing now? She is reinventing herself and enjoying her new role as a champion of independent film. Weinman is...

5 Juli 201853min

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