165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

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456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

Jim McKelvey was a glassblower when he created the idea for the payment platform Square (now Block, Inc.). He was furious that he couldn’t accept certain credit cards as an artist and contacted a form...

21 Apr 20231h 4min

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Il...

14 Apr 202349min

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

Have you felt the pain yet? Eventually, all founders face a battle with burnout or anxiety. So, where do you go when the momentum is drained? How do you stop treading water every day? In this episode,...

7 Apr 202355min

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-fo...

31 Mars 202346min

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

How can you build a sustainability-driven business? By solving a global problem. Jordy and Julia Kay’s former careers in winemaking and architecture led to recognizing plastic waste’s impact on the pl...

24 Mars 202359min

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

Ten years ago, Nathan Chan started Foundr Magazine to discover what it takes to build a successful business. A decade on, he’s learned the sacrifice, victories, and obstacles that it takes to create a...

17 Mars 202356min

450: Write Your Own Rules with Kathryn Finney of Genius Guild

450: Write Your Own Rules with Kathryn Finney of Genius Guild

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her...

10 Mars 202343min

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a...

3 Mars 20231h

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