127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr’s Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community.  Breeze joined Nathan to talk about:  The “Four A’s” that you need to consider while crafting your YouTube ad strategy  The three key elements that make up a solid YouTube ad campaign  Why YouTube is more stable than other social media channels  Whether or not your video ads need to be big-budget productions  The key factors that will position your brand for lasting success on YouTube  Why he’s so excited about the future of YouTube ads   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

1 Sep 20211h 3min

You’ve heard data has the power to make or break a business. Nobody knows this more than Anne Wojcicki, co-founder of biotech giant 23andMe. After 15 years of leveraging data to build a game-changing company, Wojcicki made headlines this summer when she became the latest self-made billionaire in the United States.    In this episode of the Foundr podcast, learn how the newly minted billionaire built 23andMe from the ground up—plus what the company plans to do next with all that genomic data. Foundr’s Nathan Chan sat down to chat with Wojcicki about:    The moment that inspired her to pursue “the solution to life”  How she became the first woman to achieve billionaire status via a SPAC merger What it took to provide consumers with never-before-seen access to their genomic data  The marketing plan that inspired customers to buy a product they didn’t know they needed  How she grew her company from a tiny crew in a roof-less “office” to a team of more than 600  What 23andMe plans to do with the genomic data from 11.6 million people and counting  And much more… fdsa Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

25 Aug 202153min

It’s time to get the facts straight on how you can make money selling on Amazon. Scott Needham, founder of SmartScout and co-founder of BuyBoxer, shares how he built a top 25 worldwide Amazon seller and what practical steps you can take to grow your business on the platform.    In this episode of the Foundr podcast, Nathan Chan chats with Scott to discuss: Why Scott says selling on Amazon is the “Easiest, hardest thing to do”  How he’s sold $250 million worth of products on Amazon How Scott selects a product or category to sell on Amazon A step-by-step case study on selling kids yoga mats Why customers are already searching for your brand on Amazon. The limitations of Amazon when it comes to customer data, upselling, and retargeting And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

18 Aug 202148min

Prerna Gupta is a serial entrepreneur who entered the tech spotlight when her Songify app hit #1 in the app store. She’s gone on to co-found several startups focused on music, dating, and short stories, and in 2011 Fast Company named her one of the most influential women in technology. She hasn’t slowed down since.     Gupta is currently the CEO of Telepathic Inc., which developed the Hooked app. Hooked boasts a list of star-studded investors including Lebron James, Steph Curry, Ashton Kutcher, Jamie Fox, and more. They’re betting on Gupta to disrupt the entire story industry.    We chatted with Gupta about some of her biggest entrepreneurial lessons to date, including:    How capitalizing on your success may not look like the typical path Why taking an unexpected path could lead to your next innovation  How putting yourself out there can create life-changing opportunities Why you should use an inner barometer to measure the merit of your own ideas Why resilience is key to finding success in the founder life Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

11 Aug 202152min

Ashik Ahmed doesn’t like the term “tech unicorn.” As the CEO and cofounder of Deputy, a homegrown workforce management solution, Ashik’s priority is creating impact for their customers. To date, the company has partnered with 250,000 workplaces across 100 countries. Ashik is aiming for more.    In this episode of the Foundr podcast, Nathan Chan chats with Ashik to discuss: Why Deputy’s goal is to have 1 million on their platform by 2023 How to get investors to chase you Why founders are like LeBron James The biggest marketing expense in their first seven years  How Deputy bounced back from the pandemic and aims to grow their staff by 40-50%  And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202143min

Labeled the “Steve Jobs of Investing”, Ray Dalio is easily one of the most successful investors of our time. The Principles: Work & Life author is the larger-than-life mentor we all need in our day-to-day life.    It’s incredible to learn that the founder of Bridgewater Associates, the world's biggest hedge fund firm which manages roughly $150 billion, began his investment journey at the age of 12 using his pocket money to buy stocks.   Listen as we delve deep with the living legend himself to hear first-hand accounts of Wall Street in the 70s and 80s, the cycle of Empires and Cryptocurrency, and Dalio’s Ocean X explorer traversing the ocean floor.    Listen to learn: What happens if you punch your boss in the face (Dalio has first-hand experience in this!)  Doing business in the 1980s and what it’s taught Dalio about today’s entrepreneur space Why losing everything and hitting rock bottom is one of the best experiences a person can have The inspiration behind Dalio’s book Principles: Life & Work  The secret formula to the ideal composition of a founding team  Decision-making frameworks that built a billionaire What transcendental meditation is and why Dalio meditates daily Reddit, Robinhood, Cryptocurrency, and the changing face of entrepreneurs  What Dalio is searching for on the ocean floor with Ocean X  Ray Dalio is the founder of the world’s largest hedge fund, Bridgewater Associates, and is the author of the new book Principles: Life and Work. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

28 Juli 202154min

Full of wonderful ideas but don’t know how to make them a reality? Our next guest had the same problem…until he managed to turn them into MULTIPLE startups, most of which he’s sold. Paul English bought and sold his first business Boston Light Software for $33.5 million, within just 7 months of its founding. Paul went on to co-found the popular travel site Kayak, which he sold to Priceline for a whopping $1.8 billion. So what has Paul learned through all this? Well, we asked him. In this episode of the Foundr podcast, Nathan Chan sits down with Paul to discuss:    How you can recruit constantly to curate a team of only the most talented, energetic people How to get employees to bring their best absolute best How to validate your next winning business idea How to solve the biggest problems with your tech company The importance of vulnerability  How to maintain a balance of skills at your company to ensure the business stays on trackAnd so much more… If you’re an idealistic entrepreneur who wants to build a business of true worth, this interview is for you. Don't miss it. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

21 Juli 202154min

What do you get when you mix Daymond John, cozy toes, and a charitable mission?    Bombas.    That's right, you get the world's best sock company.    Foundr CEO Nathan Chan recently sat down with Randy Goldberg and David Heath to learn how Bombas went from a growing ecommerce business to a Shark Tank sensation.   Randy and David talk about growing Bombas from heel to toe, including:   Why they bootstrapped as long as possible How preparing for Shark Tank helped them boost their business—even before they got a little TV fame The best advice Daymond John has given them How an authentic, compelling mission inspires loyal customers and employees The biggest mistake ecommerce entrepreneurs make Why they're excited about the future of Bombas   If you're an ecommerce entrepreneur or just a sock-loving fan, this interview is a must.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Juli 202153min