78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders.  Listen to Nathan and Philip discuss: Working at the most important startup nobody’s heard of Co-founding ASX-listed online accounting platform Xero  How to get your first customers by validating your idea  Early-stage startup UX design advice  What it means to “go slow to go fast” Create your operating system by defining your values How Upstock is innovating in the dated food service industry Why launching Upstock during Covid-19 was perfect timing  How to convince customers in an old-school industry Identifying the first signal that your business is working. Why New Zealand entrepreneurs are special  And much more design thinking advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

8 Sep 202355min

Are you camera shy? Talia Datt says if you’re a founder, you need to be in front of the camera because it’s the most effective way to build an audience is on social channels like TikTok. In her new foundr course, she’ll teach how to make a social media content strategy that leads to growth and profits. Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media-first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide via their sister agency, The Content CliQ, to help plan, create, and execute, so founders can easily harness the fastest-growing social media platform in the world. Listen to Nathan and Talia discuss:  Why engagement is more important than followers How to use low-barrier tools to scale your content  How to drive sales through TikTok  How to work with content creators  Proactive and reactive content strategy  Why the founder needs to be in front of the camera Why relatable content wins over aspirational  And more TikTok trends and tools for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

1 Sep 202357min

Sebastian Siemiatkowski says financial uncertainty is the best thing that can happen to you. Siemiatkowski is the CEO and co-founder of Klarna, the world’s biggest “buy now pay later” company, bringing consumers a low-cost and low-risk alternative to traditional high-cost credit. Sebastian came from humble beginnings and built Karna into a finance and banking industry disruptor that now has over 150 million users worldwide. Learn how he’s overcome negative public perception, co-founder breakups, and market lows to sustain Klarna’s influence in the industry.  Listen to Nathan and Sebastian discuss:  Starting a tech company with no coding skills Filling a gap of buy now pay for digital businesses Why profitability was their main focus early on  Why financial success ruined his co-founder relationships  What would he do differently with co-founders  Why banking is the perfect industry to disrupt  Dealing with negative public perception  Why economic uncertainty is good for entrepreneurs And much more founder advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

25 Aug 202358min

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss:  Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition  Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

18 Aug 20231h 5min

Amy Porterfield’s first two years of starting her own business were brutal. She was burnt out, confused, and contemplating going back to her job working for Tony Robbins. 14 years later, her marketing business has earned more than $82 million in revenue, she’s served more than 50,000 students in her online courses, and her Online Marketing Made Easy Podcast receives over one million monthly downloads. Then she decided to write the book she wished she had after going off alone. In the New York Times bestselling book, Two Weeks Notice, Porterfield walks you through how to leave your 9 to 5 job and create a flourishing business.  Listen to Nathan and Amy discuss: How to “unboss” yourself and build boundaries  Why the death of an entrepreneur is starting from scratch Why your email list is the most important tool in your business Trending marketing tools like generative AI and DMs  Overcoming the fear of leaving your job  How she almost lost her business  Why you need a high capacity for zero How she learned to feel worthy of success  And much more entrepreneurial mindset advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazin

11 Aug 202349min

Linden Tibbets believes that with each new tech wave, problems will arise for entrepreneurs to solve. He says the recent AI frenzy will create opportunities for startups, creators, and early-stage businesses to differentiate and scale faster. In 2010, Tibbets rode the wave of API technology by creating IFTTT (if now, then later), an online platform that empowers you to do more with your favorite apps and smart devices by helping them automate and integrate so they can work together seamlessly. IFTTT is used by the world’s biggest brands, Google, Discord, Slack, Dropbox, Alexa, Fitbit, Stripe, Ring, and even foundr.  Listen to Nathan and Linden discuss:  How he started IFTTT with design-centric thinking The emerging gap in entrepreneurship opportunities Using AI to reach more audiences How to start an AI business Leading a tech company in tough economic climates How to reuse tools to develop a new business idea Why you should work with people who care And much more AI and automation advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 20231h 9min

Holly Thaggard is passionate about sun protection. That passion drove her to create her multimillion-dollar skincare company, Supergoop!, which started turning the world of suncare products on its end when it launched in 2007. Last year, Supergoop! reached $250 million in sales. She combined her sunscreen with a curriculum on the importance of sun protection, which she launched in private schools. At the same time, she kept building a luxurious yet fun brand that consumers really wanted to make a part of their morning routines—both for themselves and their children. Listen to Nathan and Holly discuss:  Her background in education Starting Supergoop! in response to her friend's cancer diagnosis Writing a curriculum instead of a business plan Speaking to the U.S. Congress about skin protection  Pitching her products door to door at private schools The unexpected partnership with Sephora Solving a problem for a customer that they didn’t know existed Having the founder of Burt's Bees as a mentor   Why you can't manufacture authenticity And much more beauty industry advice...  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

28 Juli 202359min

James Chin Moody became an entrepreneur by accident. While on sabbatical from his engineering career, he developed a donate marketplace inspired by trying to donate outgrown baby clothes to those in need. While optimizing local delivery logistics, he unintentionally created a model that rivaled the national post office. In 2014, out of that happy accident, Sendle was born, unlocking the power of big business delivery networks for small businesses to make delivery simple, reliable, and affordable. Moody is an expert and thought leader on the interface between sustainability and innovation and is the co-author of The Sixth Wave: How to Succeed in a Resource-Limited World. Listen to Nathan and James discuss:  The accidental origin story of Sendle Commercializing an untapped logistics solution  Value creation milestones Creating an eco-friendly business  Why Sendles can compete with delivery monopolies  The three levels of product market fit  The philosophy of one-way decisions The 5 “H’s” of Sendle’s virtues  “Hell yeah” recruiting  The competitive advantage of value-driven business And much more business innovation advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

21 Juli 20231h 1min