58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

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528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the ...

6 Sep 202450min

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brand...

30 Aug 202452min

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should fo...

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525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling wit...

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524:  In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

524: In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask...

9 Aug 202445min

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

In this episode, Cesar Carvalho, founder and CEO of Wellhub (formerly, Gympass), a corporate wellness platform that connects companies and their employees to top partners in fitness, nutrition, sleep...

2 Aug 202445min

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Al...

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521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, th...

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