Retail, Super Bowl Ads, & Telemarketing
The GaryVee Audio Experience19 Nov 2014

Retail, Super Bowl Ads, & Telemarketing

#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

It's funny to hear that people are referring to cellphones and other mobile devices as the "second screen." As far as I'm concerned, in this DVR'd world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I'm pretty certain we're at a moment in time where our mobile devices are indeed our 'first' screen of choice.

When it comes to retail though, it makes sense that we refer to our phones as the "second screen" because it certainly holds true that our eyeballs serve as the 'first screen' when we're walking around. What's really resonated with me recently with retail is how people are behaving when they're out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they're too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.

This has been a hot topic of discussion over the last few years -- how phones and other devices will play a role in our shopping experiences -- and is something I'm very interested in. Brands need to start being more conscious of how we're using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there's no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.

Avsnitt(3452)

Advice on Building Better Businesses

Advice on Building Better Businesses

On today's episode of the GaryVee Audio Experience, I am sharing a compilation of mentorship meetings I recently had for a new mentorship program VaynerX offers called vYve. vYve by Vayner is a High-p...

30 Aug 20241h 12min

Listen If You Are Scared to Get Into Content Creation

Listen If You Are Scared to Get Into Content Creation

Brisbane Influencer Q&A 2023 Today's Episode of the podcast is a Q&A session I did before my keynote for the Mindset Matters 2023 conference in Brisbane Australia. We dive deep into the reason most...

29 Aug 202426min

Jake Paul's Next Fight vs. Mike Tyson & Dealing w/ Critics

Jake Paul's Next Fight vs. Mike Tyson & Dealing w/ Critics

In this episode of the GaryVee Audio Experience, I sit down with Jake Paul on his podcast BS w/ Jake Paul. We discuss his incredible journey from a top 1% YouTuber  to His upcoming fight with the lege...

28 Aug 202444min

How to Break Free From Fear | VeeCon 2024 Closing Keynote

How to Break Free From Fear | VeeCon 2024 Closing Keynote

In this episode of the GaryVee Audio Experience, I'm sharing the closing keynote from VeeCon 2024! I discuss the power of adaptability and how it can transform your life. I also share my thoughts on w...

27 Aug 202442min

How To Succeed In Marketing

How To Succeed In Marketing

Today's episode of the podcast is a Q&A and fireside chat I did with CMOs in Australia this time last year. I answer a bunch of interesting marketing questions such as how marketers need to use AI, th...

26 Aug 202443min

Redefining Success | Daymond John

Redefining Success | Daymond John

Today's episode of the podcast is an interview I did with Daymond John, Shark Tank investor and the Founder of FUBU. We dive deep into very important topics most entrepreneurs don't talk about, such a...

25 Aug 202429min

Tools & Strategies To Unleash Your Creativity

Tools & Strategies To Unleash Your Creativity

Today's episode of the podcast is a conversation I had with some of the creatives at VaynerMedia. We chat about the importance of creativity, and I share that one of the reasons I feel I excel creativ...

24 Aug 202418min

Why Social Media Creators & Brands Must Embrace Change | Joel Duncan

Why Social Media Creators & Brands Must Embrace Change | Joel Duncan

In this episode of the GaryVee Audio Experience, I sit down wit Joel Duncan. We dive deep into the current state of social media and why most people, including Fortune 500 companies, are underestimati...

23 Aug 202413min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
rss-svart-marknad
svd-tech-brief
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
24fragor
lastbilspodden
dynastin
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi
borsmorgon