How Direct Line are marketing during Covid-19 - Mark Evans
Uncensored CMO27 Apr 2020

How Direct Line are marketing during Covid-19 - Mark Evans

Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?

What do we cover in this episode?

  • Introduction – who is Mark Evans and how did he end up in this position
  • Impact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brand
  • Challenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?
  • Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?
  • Media – will Direct Line continue to Advertise? Wil the message change?
  • Team – what has been the impact on the team? How should you lead others remotely?
  • Future – what's the outlook for the economy and their sector? Short v Long term

Follow me:

Contact me:

Avsnitt(261)

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Ch...

18 Dec 202441min

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaign...

11 Dec 202451min

Rory Sutherland on Jaguar: Madness or Marketing Genius?

Rory Sutherland on Jaguar: Madness or Marketing Genius?

The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherla...

9 Dec 202442min

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challen...

4 Dec 202457min

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional adverti...

27 Nov 202457min

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speak...

20 Nov 202458min

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can al...

13 Nov 202455min

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestati...

6 Nov 20241h 4min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
lastbilspodden
tabberaset
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
rss-veckans-trade