How Gymshark built a unicorn with influencers - Noel Mack
Uncensored CMO19 Juni 2024

How Gymshark built a unicorn with influencers - Noel Mack

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give me the inside scoop on exactly how they did it.

Timestamps

00:00 - Intro
02:29 - Gymshark Origins
04:49 - How Noel Mack bet Ben Francis
07:59 - What is a Chief Brand Officer?
09:28 - How Gymshark do influencer marketing differently
15:17 - Growing the Gymshark community
20:38 - The benefits of being a newcomer
22:59 - Working at a founder-led company
25:36 - When Ben Francis met the Prime Minister
29:09 - The challenges of scaling up fast
37:21 - Launching the Gymshark flagship store in London
43:22 - What’s it like working with Ben Francis?
46:46 - Career advice from Noel Mack

Avsnitt(262)

Never Mind The Adverts 2025 Review with Orlando Wood

Never Mind The Adverts 2025 Review with Orlando Wood

This week’s bonus episode comes from Never Mind the Adverts, hosted by Jon Evans and joined by returning Uncensored CMO guest Orlando Wood. Together, they look back on the biggest marketing stories, d...

31 Dec 202549min

Why we all need to slow down in 2026 - Emma Harris

Why we all need to slow down in 2026 - Emma Harris

Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow Lo...

22 Dec 202542min

Mark Ritson's Top Marketing Moments of 2025

Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers ...

18 Dec 202553min

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semr...

15 Dec 202539min

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test o...

10 Dec 202541min

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left f...

8 Dec 202538min

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior ...

3 Dec 202546min

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Nov 202552min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
bathina-en-podcast
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
lastbilspodden
24fragor
tabberaset
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-veckans-trade
borsmorgon