Employer Branding Podcast8 Juni 2016

A Guide to Effective Company Websites, with Keren Lerner of Top Left Design

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Where can we learn more about you and Top Left Design? That and don't miss Keren's poem about finishing off client work at the very end of the episode. Connect with Top Left Design & Keren Lerner: Top Left Design: http://topleftdesign.com Keren on Twitter: https://twitter.com/topleftdesign Keren on LinkedIn: https://www.linkedin.com/in/kerenlerner Our tip of the week is Nuzzel: http://nuzzel.com Our shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslev Read the show notes article: http://linkhumans.com/podcast/guide-company-websites All podcast write-ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then! - Jorgen

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(317)

Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson

EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven'...

24 Mars 28min

How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer

At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand co...

24 Feb 22min

Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi sce...

20 Jan 31min

How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran i...

26 Nov 202524min

What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday

Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Haze...

14 Okt 202544min

How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for ...

24 Sep 202532min

Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skil...

29 Jan 202523min

Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orland...

18 Dec 202430min