The Chris Voss Show Podcast – Accounting Fundamentals: A Non-Finance Manager’s Guide to Finance and Accounting by Shihan Sheriff

Unveiling Secrets of Marketing Mastery with Chris Campbell Modernmarketingsolutions.com About the Guest(s): Chris Campbell is an experienced entrepreneur and the founder of Modern Marketing Solutions, a company focused on empowering small business owners with effective marketing strategies. With a background in construction and a history of dealing with ineffective marketers, Chris is passionate about helping business owners avoid common pitfalls in marketing. In addition to managing a construction company in Austin, Texas, Chris is a soon-to-be-published author with a book titled "The Delusion of Marketing for Small Business Owners." Episode Summary: In this compelling episode of The Chris Voss Show, host Chris Voss engages with marketing expert Chris Campbell to explore the intricacies of modern marketing strategies for small business owners. Chris Campbell shares his journey from the construction industry to founding Modern Marketing Solutions, driven by a desire to unveil the truth behind ineffective marketing practices and provide genuine support to entrepreneurs. The episode delves into strategies for overcoming common marketing challenges, insights into crafting effective content, and the importance of scaling and sustaining business growth. Listeners are introduced to Campbell's forthcoming book, "The Delusion of Marketing for Small Business Owners," which seeks to address the widespread pitfalls business owners encounter when navigating the marketing landscape. By pulling back the veil on industry secrets and presenting real-world solutions, Chris Campbell positions himself as a trusted guide for entrepreneurs aiming to optimize their marketing efforts. Additionally, the episode sheds light on the significance of leveraging the right digital platforms, the role of AI in content creation, and the necessity of maintaining robust marketing strategies even during economic downturns. Topics such as ad spend allocation, the impact of meta ads, and ethical considerations in ad placement are closely discussed, revealing actionable insights for small business success. Key Takeaways: Overcoming Marketing Challenges: Chris Campbell emphasizes the importance of understanding marketing pitfalls and sharing secrets often overlooked by marketers, highlighting lessons from his own experiences. Book Insight: "The Delusion of Marketing for Small Business Owners" aims to arm entrepreneurs with the knowledge needed to navigate and overcome common marketing obstacles effectively. Scaling and Sustainability: The conversation explores strategies for scaling businesses responsibly, ensuring a sustainable growth pattern that avoids common entrepreneurial traps. AI in Marketing: Insights into AI’s evolving role in content creation were discussed, examining both its capabilities and limitations in delivering authentic audience engagement. Importance of Continued Marketing: Chris Campbell underscores the need to sustain marketing efforts even during recessions, outlining proactive steps to prevent adverse impacts on business performance. Notable Quotes: "You are a marketing company that also happens to do whatever that you do." – Chris Campbell "We're putting you in jail, you're not gonna rank anymore." – Chris Campbell on bad marketing practices and Google's response. "By the time they defined it as a recession, it's towards the end of Q3, and most of the time you're already out of it." – Chris Campbell on economic trends. "If you're an entrepreneur that's looking for just quick, easy content to put out there, that's easy, but it's typically not convertible." – Chris Campbell regarding the quality of AI-generated content. "When you're all in, you're all in. And that's what we wanna know." – Chris Campbell on working with motivated clients. Resources: Modern Marketing Solutions: modernmarketingsolutions.com Chris Campbell's Upcoming Book: "The Delusion of Marketing for Small Business Owne...

24 Maj 50min

The Secret Language of Your Body: The Essential Guide to Health and Wellness by Inna Segal Innasegal.com Amazon.com The Secret Language of Your Body unveils the secrets to understanding the messages of your body, revealing the underlying causes of symptoms and medical conditions, and offers processes for healing. Foreword by Bernie Siegel, M.D. This inspiring handbook delves deeply into the possible reasons for health issues in all areas of your body. Author Inna Segal offers a unique, step-by-step method to assist your body in returning to its natural state of health, including a free thirty-five minute audio download where Inna helps you tune into your body for a powerful healing experience. By encouraging you to connect with your innate healing intelligence and calling on your body’s built-in ability to heal itself, Inna gently guides you on a journey of life-changing transformation and empowerment where you will: • heal the mental, emotional, and energetic causes of physical ailments • use easy, quick, practical exercises to heal your organs • learn the secret language of disease and powerful processes for healing • understand and release limiting thoughts and emotions • discover how to use color to heal your life • uncover and apply the messages your body has to teach you

23 Maj 36min

Juanita: The Life and Spirituality of Saint Teresa of Jesus of Los Andes by Jennifer Moorcroft Jennifermoorcroft.com Amazon.com Juanita Solar, Saint Teresa of Jesus of Los Andes, is the first-fruits of holiness of the Discalced Carmelites in Latin America. Thousands of people, especially young people, flock to her shrine each year, seeing in her a young girl who became a saint while at school, loving sports, sharing holidays with her family. She spent only eleven months in Carmel. Pope St John Paul 11 said of her: 'For her, God is infinite joy. This is the new hymn of Christian love that rises spontaneously from the soul of this young Chilean girl, in whose glorified face we can sense the grace of her transformation in Christ.' Jennifer Moorcroft tells this remarkable story for English-speaking readers so that they, too, may catch the fire of the love of God from her, and find the joy and happiness that living in the love of God gives.

23 Maj 20min

Five Brain Leadership: How Neuroscience Can Help You Master Your Instincts and Build Better Teams by Carlos Davidovich MD, Jennifer Elizabeth Brunton PhD Amazon.com Carlosdavidovich.com Lead smarter. A handbook for your brain at work. High pressure. High conflict. High stress. Today, too many leaders believe that these states are not just natural, but inevitable. Nothing could be further from the truth. Using his skills as a medical doctor and his knowledge from many years in executive positions in the biotech pharmaceutical industry, in Five Brain Leadership, executive coach Carlos Davidovich walks you through the latest breakthroughs in the burgeoning fields of neuroscience, epigenetics, and cognitive behavior to help you better understand your multilayered, magical mind, and how to work with it instead of against it in leading your team and building relationships. Neuromanagement is at the intersection of neuroscience and daily life in the business world. It is leadership that is based on a full understanding of all five of our interlocking brains—our reptilian, emotional, rational, and, yes, even our heart and gut “brains.” Through practical tools and exercises, you’ll learn how to build your capacity in each of these control centers, and to recognize all the ways they are at play in how humans operate, interrelate, and react to change. Five-Brain Leadership is your pathway toward turning good leadership into great leadership, and reaching new levels of success in all of life’s domains. About the author Carlos Davidovich, MD, is a performance and executive coach with over twenty years of experience. Originally educated as a medical doctor and drawing on his management experience in business executive roles for multinational pharmaceutical companies, Davidovich combines his understanding of the brain and of business to deliver lectures, workshops, and coaching modalities that help his clients apply the principles of neuromanagement within their organizations to create sustainable change. Davidovich teaches in several MBA programs in Canada and Europe, and is a thought leader with the Institute of Coaching at McLean Hospital.

21 Maj 32min

Grade School: How Teachers Can Change Your Life: A Memoir by Anthony Massucci Amazon.com WHO ARE YOUR 5 PEOPLE? FIND YOUR UNEXPECTED HEROES IN GRADE SCHOOL. In Grade School, Anthony Massucci shares a deeply personal and inspiring memoir about the transformative power of unexpected support. His childhood, marked by struggles at home, was illuminated by the unwavering kindness and encouragement of his grade school teachers. Their influence shaped his attitude, spirit, and future and serves as a beacon of hope for anyone facing challenges. At a time when many might retreat inward, Anthony chose to lean into the support system that formed around him. Beyond his mother, siblings, and extended family, his teachers became unexpected caregivers who propelled him forward. Anthony’s story reminds us that no matter how alone we may feel during life’s challenges— whether it’s grief, abuse, divorce, or significant transitions—some people care and are ready to extend their kindness. WHAT YOU’LL LEARN FROM GRADE SCHOOL: THE POWER OF SUPPORT SYSTEMS: Discover how your family, friends, and unexpected mentors can lift you up during difficult times. BEING OPEN TO KINDNESS: Learn to actively recognize and embrace the kindness and care surrounding you—even when you feel isolated. LESSONS FROM TEACHERS WHO TRANSFORM LIVES: Explore how educators can leave a lasting impact through encouragement, wisdom, and genuine belief in their students. BUILDING RESILIENCE IN DIFFICULT TIMES: Find inspiration in Anthony’s journey of perseverance and learn how to forge your path forward with the help of others. FINDING YOUR “FIVE PEOPLE”: Reflect on the surprising individuals who may help guide and support you. This concept, often referred to as ‘your five people’, suggests that the people you surround yourself with significantly impact your life and can influence your personal growth and success. Grade School is a heartfelt tribute to those who show up when we need them most. Open your heart, and you may be surprised by who steps forward.About the author ANTHONY MASSUCCI is an author and former Bloomberg News and Time Warner AOL Daily Finance journalist and Bloomberg TV broadcaster. For the past decade, he has run his own media firm, HiAnthony Media. He lives in Manhattan, New York, with his son and daughter

21 Maj 47min

Courage Finds His Calm by Lisa Watson Reparent-yourself.com/ Awakentheone.org Amazon.com Courage Finds His Calm is a charming, yet powerful picture book that introduces young children to the practice of mindfulness and emotional regulation. The story follows Courage, a little bunny who experiences frustration and anger when his carefully built sandcastle crumbles unexpectedly. Through the gentle guidance of his friend Callahan, Courage learns simple yet effective breathing techniques to manage his overwhelming emotions. This picture book, part of Lisa Watson’s “Mindfulness” series, aims to equip children aged two to four with practical tools to navigate life’s inevitable disappointments and challenges. By presenting mindfulness concepts in an engaging, age-appropriate way, the book helps young readers understand the connection between their breath and emotional state. The vivid watercolor illustrations by Isabella Clark bring Courage’s journey to life, making the learning process both fun and relatable for children. Courage Finds His Calm addresses the critical need for emotional intelligence skills in early childhood, a time when the foundations for lifelong habits are being formed. Perfect for parents, teachers, and caregivers looking to instill mindfulness in young hearts, Courage Finds His Calm is more than just a bedtime story—it’s a valuable life lesson wrapped in a cuddly adventure. Get ready to breathe, smile, and discover the calm within!

21 Maj 39min

One Bottle at a Time: A True Love Story; 50 Tequila Craft Cocktails by Debbie Medina-Gach Senorrio.com Amazon.com Dive into the vibrant world of mixology. One bottle at a time- a true love story is a heartfelt collection of 50 tequila craft cocktails each page unfolds a deeply personal narrative a tapestry of love, family, fate and resilience. Discover the story behind the bottle of Senor Rio tequila. Each of the fifty recipes comes with clear, step-by-step instructions, making it accessible for everyone. It’ s a celebration of creativity and a chance to unlock your hidden talents. DEBBIE MEDINA - GACH, FOUNDER Debbie Medina-Gach, Co-Founder and CEO of Jalisco International Import, Inc., is a trailblazing figure in the tequila industry. Her brand, Señor Rio Tequila, co-founded with her late husband in 2007, stands as an epitome of quality and craftsmanship. With over two decades in Banking and Real Estate, Debbie's transition to entrepreneurship was driven by a desire to connect with families. Despite her professional success, she remains grounded in her values, shaped by a challenging upbringing. Motivated by personal experiences, Debbie founded the We Care Crusade to support children and families facing conditions like those of her twin granddaughters who have special needs and are her heroes. Through her work and philanthropy, she champions diversity, inclusion, and equity. A proud baby boomer and widow, Debbie cherishes family time and values personal connections, embodying a life dedicated to community welfare.

19 Maj 33min

Overcoming Depression: Jim Shoopack's Journey to Hope and Healing Jimshoopack.com About the Guest(s): Jim Shoopack is a dedicated marathoner, mental health advocate, motivational speaker, and community volunteer. He has triumphed over significant challenges, including two battles with major depressive disorder, in 2001 and 2021. Jim uses his personal journey of overcoming depression to raise awareness and support for those silently suffering. He is notably known for completing 21 marathons, including a remarkable achievement of four marathons in four months in 2016. Jim is currently committed to completing 100 marathons as a means of reclaiming the days lost to depression and inspiring others to pursue wellness. Episode Summary: In this powerful episode of the Chris Voss Show, Chris interviews Jim Shoopack, a marathoner and mental health advocate who shares his poignant journey through battling major depressive disorder not once, but twice. Jim's story begins with an unexpected onset of depression in 2001, leading him through therapy, medication, and the transformative power of running. His narrative is a testament to resilience and the healing potential of exercise, therapy, and community support. Listeners will be captivated by Jim's quest to run 100 marathons and how this symbolizes reclaiming time lost to mental illness. Throughout the episode, Chris and Jim delve into the societal stigma surrounding mental health, especially in men, and the harmful effects of isolation and shame. Jim emphasizes the importance of seeking professional help, sharing his personal experiences with therapists and medications, and how they significantly contributed to his recovery. In an age where social media often portrays a facade of perfection, Jim's candid accounts of overcoming deep personal struggles and his advocacy for mental health awareness offer timely and invaluable insights. Listeners will walk away with the understanding that asking for help is a brave and vital step in the journey toward recovery. Key Takeaways: The Power of Resilience: Jim's story highlights the importance of perseverance through mental health challenges and the life-changing impact of relentless self-care. Breaking the Stigma: The conversation underscores the urgent need to eradicate stigmas around mental health, encouraging open dialogue and understanding. Role of Therapy and Medication: Jim emphasizes that professional help through therapy and medication can be pivotal in managing depression. **Support Systems: ** Surrounding oneself with supportive and caring individuals is crucial for overcoming mental health struggles. Physical Activity's Healing Power: Engaging in activities like running can be a therapeutic tool in reclaiming one's life from the grips of depression. Notable Quotes: "You're worth the help, whoever you are, if you're listening and you might have those thoughts that say or you might love someone who is having those thoughts." "It's okay to not be okay. But it's not okay to stay that way. Get help." "Our minds are more powerful than we give ourselves credit for." "Peace of mind is one of the biggest blessings as far as I'm concerned." "Every interaction with a person is energy - it's either an investment or it's a withdrawal." Resources: Email: shoopackjim@gmail.com

19 Maj 53min