Twenty Thousand Hertz1 Nov 2023

Sounds That Sell: How companies entice us with sonic candy

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly. Twenty Thousand Hertz is produced by ⁠Defacto Sound⁠. Subscribe on⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see our video series. If you know what this week's mystery sound is, tell us at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at⁠ ⁠⁠⁠⁠⁠⁠20k.org/plus⁠⁠⁠⁠⁠⁠⁠. Follow Dallas on⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠,⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠,⁠ ⁠Facebook⁠⁠, and⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. Join our community on⁠ ⁠⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠⁠⁠. Send us a message with your Bass Tape memories at hi.20k.org. Subscribe to Under the Influence with Terry O’Reilly wherever you get your podcasts. Enter to win a free Scarlett audio interface at focusrite.com/20khz. Listen and subscribe to Class of 88 on Wondery. Get 15% off an annual MasterClass subscription at masterclass.com/20k. Support us by supporting our sponsors at 20k.org/sponsors. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundsthatsell Learn more about your ad choices. Visit megaphone.fm/adchoices

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