708 | Fake DMCA claims from Fake AI Law Firms w/ Ori Zilbershtein

708 | Fake DMCA claims from Fake AI Law Firms w/ Ori Zilbershtein

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what's causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!

[00:03:48] Reintroducing Ori Zilbershtein

[00:04:57] Fake DMCA Case Claims

[00:15:09] How AI Has Progressed the Scale of DMCA Scams

[00:16:50] EDGE of the Web Title Sponsor: Site Strategics

[00:23:29] What Google is Doing to Combat Negative SEO

[00:27:46] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Ars Technica Article

Avsnitt(843)

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we div...

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769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into b...

28 Aug 20251h 3min

768 | Social News from the EDGE | Week of 8.18.2025

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape ...

22 Aug 202553min

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter exp...

14 Aug 202543min

766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws beh...

28 Juli 20251h 3min

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us...

11 Juli 202545min

764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

26 Juni 202541min

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Juni 202540min

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